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As of August 2026, there are 117 SaaS companies in Brand Intelligence Software. They have combined revenues of $750.3M and employ 6K people. They have raised $1B and serve 52.1K customers combined.
Brand intelligence software encompasses tools designed to analyze and monitor a brand's reputation, consumer perception, and market presence. These tools utilize various data sources, including social media, customer feedback, and competitive insights, to empower organizations to make informed decisions regarding marketing strategies and brand positioning. By understanding how their brand is perceived in the marketplace, businesses can adjust their messaging and improve customer engagement. The primary use cases for brand intelligence software include sentiment analysis, where user opinions are gauged, and competitive benchmarking, which assesses a brand's performance against competitors. Typical features include real-time analytics, comprehensive reporting, and visualization tools that highlight trends and issues affecting brand reputation. Users of this software often span marketing teams, brand managers, and customer experience professionals, all aiming to enhance their brand’s impact and resonance in target markets.
Sorting: Highest -> Lowest
Showing 10 of 117 companies ranked by annual revenue.
Boston, Massachusetts, United States
In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers brand manufacturers, distributors and retailers to win on the digital shelf.
Walpole, Massachusetts, United States
Leverages ratings and reviews to improve brand products and develop a better understanding of demand
- Software must provide analytics and insights on brand reputation and consumer perception. - Must include social media monitoring capabilities to gauge real-time brand sentiment. - Should offer competitive benchmarking features that compare brand performance against competitors. - Must facilitate customer feedback analysis to understand user attitudes and experiences. - Not just a data collection tool; must also include analytical functionalities to interpret data effectively. - Should be capable of integrating with other marketing or analytics systems to provide comprehensive insights.
Bellevue, Washington, United States
iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv
Los Angeles, California, United States
Zefr is the leading global technology company powering Brand Suitability Targeting and Measurement across walled garden platforms.
Atlanta, Georgia, United States
Provider of unparalleled support and guidance to law firms via superior brand differentiation, world-class video marketing and transformational leadership coaching
San Francisco, California, United States
BlueOcean is an always-on brand intelligence platform. Our data and insights will drive your actions and outcomes.
Wetzlar, Hessen, Germany
DIA is a management consultancy that offers brand development, communication, analytics, digital marketing and web solutions.
Pakkred, Nonthaburi, Thailand
Zanroo is your one-stop global social media solution that empowers you to reap the benefits of real-time online big data with multi-language support catering to individual local markets. Zanroo is the first company in South East Asia to provide comprehensive social listening and digital research. We help you to monitor social data in order to detect and action on digital happenings in real-time.
United States
Beautiful, affordable & always-on brand tracking. Tracksuit is the common language for companies to measure and communicate the value of brand. We’re on a mission to get brand data in every boardroom. Join us on the track 👇
