Notion
Valuation
$10B
2025 Revenue
$600M
Customers
4M
Funding
$343.2M
YOY
100%
Avg ACV
$150
Team
1K
Founded
2013
How Notion CEO Ivan Zhao grew Notion to $600M revenue and 4M customers in 2025.
Notion Labs, Inc. is the company that owns notion.so. It is a privately-held software company based in San Francisco, California, that provides a productivity and collaboration platform that allows users to create, organize, and share notes, tasks, wikis, and databases. The company was founded in 2013 by Ivan Zhao, and has since raised over $300 million in funding from investors including Index Ventures, Sequoia Capital, and Greylock Partners. Notion is used by individuals, teams, and organizations of all sizes across various industries to streamline their workflow, increase productivity, and improve collaboration.
Last updated
Notion Revenue
In 2025, Notion's revenue reached $600M. The company previously reported $500M in 2025. Since its launch in 2013, Notion has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Notion Hit $600m revenue in December 2025Source |
| 2025 | Notion Hit $500m revenue in September 2025Source |
| 2024 | Notion Hit $300m revenue in June 2024 |
| 2023 | Notion Hit $240m revenue in November 2023 |
| 2021 | Notion Hit $31m revenue in November 2021 |
| 2020 | Notion Hit $13.3m revenue in April 2020 |
| 2019 | Notion Hit $3m revenue in January 2019 |
| 2013 | Launched with $0 revenue |
Notion Valuation, Funding Rounds
Notion reached a $10B valuation in 2021, set during its Series C round.
Notion has raised $343.2M in total funding across 3 rounds, most recently a $275M Series C round in 2021.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2021 | Series C | $275M | $10B | 3% |
| 2020 | Series B | $50M | $2B | 3% |
| 2019 | Series A | $18.2M | - | - |
Notion Valuation
| Year | Round | Zhao | Fast | Kothari | ESOP | Seed | Series A | Series B | Series C |
|---|---|---|---|---|---|---|---|---|---|
| 2016 | Seed | 38.53% | 38.53% | 10% | 10% | 2.93% | |||
| 2019 | Series A | 37.66% | 37.66% | 9.77% | 9.77% | 2.87% | 2.28% | ||
| 2020 | Series B | 36.72% | 36.72% | 9.53% | 9.53% | 2.79% | 2.22% | 2.50% | |
| 2021 | Series C | 35.71% | 35.71% | 9.27% | 9.27% | 2.72% | 2.16% | 2.43% | 2.75% |
| 2024 | |||||||||
| $ Value | Zhao | Fast | Kothari | ESOP | Seed | Series A | Series B | Series C | |
| 2016 | Seed | $28.9M | $28.9M | $7.5M | $7.5M | $2.2M | |||
| 2019 | Series A | $301.2M | $301.2 | $78.2M | $78.2M | $22.9M | $18.2M | ||
| 2020 | Series B | $734.3M | $734.3M | $190.56M | $190.56M | $55.9M | $44.4M | $50M | |
| 2021 | Series C | $3.57B | $3.57B | $926.6M | $926.6M | $271.8M | $215.7M | $243.1M | $275M |
| 2024 | Latka Estimate | $10.7B | $10.7B | $2.8B | $2.8B | $815.4M | $647.1M | $729.4M | $825M |
Notion Employees & Team Size
Notion employs approximately 1K people as of 2026, up from 808 in 2024.
Notion has 1K total employees in different roles and functions. They have 4M customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 1K employees (September 2025) |
| 2024 | Reached 808 employees (October 2024) |
| 2024 | Reached 650 employees (March 2024) |
| 2023 | Reached 350 employees (July 2023) |
| 2022 | Reached 280 employees (March 2022) |
| 2021 | Reached 238 employees (August 2021) |
| 2020 | Reached 148 employees (November 2020) |
Founder / CEO
Ivan Zhao
I am Ivan Zhao, cofounder/designer of Notion – a unified tool for docs, wikis, and tasks. We just launched the 1.0 a couple weeks ago, which you can play with the web/Mac app at notion.so (and we are hiring!) To give you some background, our goal with Notion is to create the general purpose work tool for a post-file, post-MS Office world. My cofounder and I often joke that this was like the "hot startup topic" of the 90s. Unfortunately, tools for knowledge workers haven't advanced much since then. The state of art is either Google Docs/Quip/Dropbox Paper (multiplayer WordPerfect), or rigid SAAS apps (forms + a table+ some buttons). To end users, all the knowledge and workflows are trapped in different "silos", the best people can do is to duct-tape everything together, previously with emails, nowadays with Slack – Notion is our creation to challenge this status quo of "software as silos". Before tech, I seriously considered a career in photography, as well as academia (cognitive science).
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Notion acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Notion
What is Notion's revenue?
Notion generates $600M in revenue.
Who founded Notion?
Notion was founded by Ivan Zhao.
Who is the CEO of Notion?
The CEO of Notion is Ivan Zhao.
How much funding does Notion have?
Notion raised $343.2M.
How many employees does Notion have?
Notion has 1K employees.
Where is Notion headquarters?
Notion is headquartered in San Francisco, California, United States.
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Compare Notion to the industry
Notion operates across multiple industries. Browse revenue, funding, and growth data for Notion in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .