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Valuation

$11B

2025 Revenue

$600M

Customers

4M

Funding

$343.2M

YOY

100%

Avg ACV

$150

Team

1K(Est.)

Founded

2013

Notion Revenue, Valuation & Funding (2025)

Notion generated $600M in revenue in 2025. Source: forbes.com

Notion Labs, Inc. is the company that owns notion.so. It is a privately-held software company based in San Francisco, California, that provides a productivity and collaboration platform that allows users to create, organize, and share notes, tasks, wikis, and databases. The company was founded in 2013 by Ivan Zhao, and has since raised over $300 million in funding from investors including Index Ventures, Sequoia Capital, and Greylock Partners. Notion is used by individuals, teams, and organizations of all sizes across various industries to streamline their workflow, increase productivity, and improve collaboration.

Last updated

Notion Revenue

Notion generated $600M in revenue in 2025. The company previously reported $500M in 2025. Since its launch in 2013, Notion has shown consistent revenue growth.

Notion Revenue GrowthReported revenue / ARR over time$0$150M$300M$450M$600M$750M2013201520172019202120232025$0$3M$31M$300M$600MSource: GetLatka.com
YearMilestoneSource
2025Notion Hit $600m revenue in December 2025forbes.com
2025Notion Hit $500m revenue in September 2025cnbc.com
2024Notion Hit $300m revenue in June 2024Not recorded
2023Notion Hit $240m revenue in November 2023Not recorded
2021Notion Hit $31m revenue in November 2021Not recorded
2020Notion Hit $13.3m revenue in April 2020Not recorded
2019Notion Hit $3m revenue in January 2019Not recorded
2013Launched with $0 revenue

Notion Valuation, Funding Rounds

Notion reached a $11B valuation in 2025, set during its Valuation round.

Notion has raised $343.2M in total funding across 3 rounds, most recently a $275M Series C round in 2021.

Notion Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$2.5B$75M$5B$150M$7.5B$225M$10B$300M$12.5B$375M2013201520172019202120232025$11BSource: GetLatka.com
YearRoundAmountValuation% SoldSource
2025Valuation-$11B-forbes.com
2021Series C$275M$10B3%siliconangle.com
2020Series B$50M$2B3%Not recorded
2019Series A$18.2M--Not recorded

Notion Valuation

Latka estimated the initial equity split between co-founders and how much equity the company sold in Seed Stage. We assumed 2.9% sold in seed stage because the confirmed valuations in the Series A, B, and C rounds all show Notion consistently selling 2.5-3% equity. With these assumptions at the Series C deal done in 2021, Seed stage investors hit a 100x return on paper, Series a hit a 12x, Series B 4x. The company had 20m users at the Series C $10b valuation. As of 2024 the company 4x’d their user base to 100m. If valuation also 4x’d, or lets say 3x to be conservative, than Seed investors have a 370x return on their money and co-founders Zhao and Fast are worth $10b+ each on paper.
Year Round Zhao Fast Kothari ESOP Seed Series A Series B Series C
2016 Seed 38.53% 38.53% 10% 10% 2.93%
2019 Series A 37.66% 37.66% 9.77% 9.77% 2.87% 2.28%
2020 Series B 36.72% 36.72% 9.53% 9.53% 2.79% 2.22% 2.50%
2021 Series C 35.71% 35.71% 9.27% 9.27% 2.72% 2.16% 2.43% 2.75%
2024                  
$ Value   Zhao Fast Kothari ESOP Seed Series A Series B Series C
2016 Seed $28.9M $28.9M $7.5M $7.5M $2.2M
2019 Series A $301.2M $301.2 $78.2M $78.2M $22.9M $18.2M
2020 Series B $734.3M $734.3M $190.56M $190.56M $55.9M $44.4M $50M
2021 Series C $3.57B $3.57B $926.6M $926.6M $271.8M $215.7M $243.1M $275M
2024 Latka Estimate $10.7B $10.7B $2.8B $2.8B $815.4M $647.1M $729.4M $825M

Founder / CEO

Ivan Zhao

CEO

I am Ivan Zhao, cofounder/designer of Notion – a unified tool for docs, wikis, and tasks. We just launched the 1.0 a couple weeks ago, which you can play with the web/Mac app at notion.so (and we are hiring!) To give you some background, our goal with Notion is to create the general purpose work tool for a post-file, post-MS Office world. My cofounder and I often joke that this was like the "hot startup topic" of the 90s. Unfortunately, tools for knowledge workers haven't advanced much since then. The state of art is either Google Docs/Quip/Dropbox Paper (multiplayer WordPerfect), or rigid SAAS apps (forms + a table+ some buttons). To end users, all the knowledge and workflows are trapped in different "silos", the best people can do is to duct-tape everything together, previously with emails, nowadays with Slack – Notion is our creation to challenge this status quo of "software as silos". Before tech, I seriously considered a career in photography, as well as academia (cognitive science).

Customers

Notion serves 4M customers.

Notion Employees & Team Size

Notion employs approximately 1K people as of 2026, up from 808 in 2024. It serves 4M customers that rely on its solutions.

Notion Team GrowthReported headcount over time · latest figure estimated02505007501,0001,2502013201520172019202120232025001,0001,000Source: GetLatka.com
YearMilestoneSource
2025Reached 1K employees (December 2025)forbes.comEstimated
2025Reached 1K employees (December 2025)forbes.comEstimated
2025Reached 1K employees (December 2025)forbes.comEstimated
2025Reached 1K employees (September 2025)cnbc.com
2024Reached 808 employees (October 2024)Not recorded
2024Reached 650 employees (March 2024)Not recorded
2023Reached 350 employees (July 2023)Not recorded
2022Reached 280 employees (March 2022)Not recorded
2021Reached 238 employees (August 2021)Not recorded
2020Reached 148 employees (November 2020)Not recorded

Frequently Asked Questions about Notion

What is Notion's revenue?

As of 2025, Notion generated $600M in revenue.

What is Notion's valuation?

As of 2025, Notion was valued at $11B.

Who founded Notion?

Notion was founded by Ivan Zhao.

When was Notion founded?

Notion was founded in 2013.

Who is the CEO of Notion?

The CEO of Notion is Ivan Zhao.

How much funding does Notion have?

Notion raised $343.2M across 3 rounds.

How many employees does Notion have?

As of 2025, Notion had 1K employees.

Where is Notion headquartered?

Notion is headquartered in San Francisco, California, United States.

Compare Notion to the industry

Notion operates across multiple industries. Browse revenue, funding, and growth data for Notion in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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