Point of Reference
Valuation
$8.9M
2025 Revenue
$3M
Funding
$0
Team
27
Founded
2003
How Point of Reference CEO Darren Smith grew Point of Reference to $3M revenue with a 27 person team in 2025.
Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With deep domain perspective and proven execution competency, we provide the most mature technology available, built on the Salesforce platform, for centralizing advocate information, automating processes and quantifying customer marketing results. Our single point, concierge-level service model ensures clients have the knowledge and support essential for success. For more information, visit http://www.point-of-reference.com
Last updated
Point of Reference Revenue
In 2025, Point of Reference's revenue reached $3M. Since its launch in 2003, Point of Reference has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Point of Reference Hit $3m revenue in July 2025 |
| 2003 | Launched with $0 revenue |
Point of Reference Valuation, Funding Rounds
Point of Reference's most recent disclosed valuation is $8.9M.
Point of Reference is a bootstrapped Other Analytics Software startup. Founded in 2003, Point of Reference has grown to $3M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Point of Reference has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Point of Reference Employees & Team Size
Point of Reference employs approximately 27 people as of 2026.
Point of Reference has 27 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 27 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Point of Reference yet.
Frequently Asked Questions about Point of Reference
What is Point of Reference's revenue?
Point of Reference generates $3M in revenue.
Who is the CEO of Point of Reference?
The CEO of Point of Reference is Darren Smith.
How much funding does Point of Reference have?
Point of Reference raised $0.
How many employees does Point of Reference have?
Point of Reference has 27 employees.
Where is Point of Reference headquarters?
Point of Reference is headquartered in Denver, CO, United States.
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Compare Point of Reference to the industry
Point of Reference operates across multiple industries. Browse revenue, funding, and growth data for Point of Reference in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .