As of November 2026, Latka tracks 115 customer advocacy software companies. They have combined revenues of $1B and employ 6.5K people. They have raised $1.3B and serve 248.6M customers combined.
Every company below sells customer advocacy software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Customer advocacy software is designed to enable organizations to leverage their existing customer base to generate referrals, testimonials, and brand recognition. These platforms facilitate the activation and management of loyal customers, allowing companies to foster relationships that encourage peer-to-peer promotion. Common use cases include gathering customer references for sales pitches, showcasing testimonials in marketing materials, and managing customer loyalty and referral programs. Typical features of customer advocacy software include tools for automating requests for referrals and testimonials, tracking customer engagement, and reporting on the effectiveness of advocacy efforts. Target users typically include marketing teams, sales representatives, and customer success managers, all of whom seek to enhance customer loyalty and drive new client acquisition through proven customer experiences and endorsements.
Sorting: Highest -> Lowest
Showing 10 of 115 companies ranked by annual revenue.
Copenhagen, Denmark
Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a review collection process, gather and monitor customer feedback to resolve issues for unhappy customers, enabling consumers and businesses to build greater two-way trust online.
Lehi, Utah, United States
a platform for local businesses to manage customer interactions through messaging, reviews
Salt Lake City, Utah, United States
As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 900 brands partner with ExpertVoice to scale credible product recommendations from 850,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening. Don't leave product recommendations to chance. Learn how ExpertVoice connects the experts who consumers trust for authentic recommendations with brands to help them sell more by visiting www.expertvoice.com/business/. #AdvocacyMarketing #Marketing
Chattanooga, Tennessee, United States
You need to communicate with customers and prospects, but only 15% of your emails are opened and only 5% of your calls are answered. That makes it nearly impossible to do business! We've got a solution. 99% of texts are read (usually within just a few minutes), and Text Request gives your business the power to text through your business phone numbers. We give you all the tools you need to text professionally as a team while keeping communications organized. Most common use cases include: Lead Generation Appointment Scheduling Online Reviews Customer Service Hiring & Staffing Promotions Customer Updates Collections & Bill Pay Want to see how we help other businesses like yours increase profits through text? We'd love to show you! Just visit www.textrequest.com/demo.
Sydney, New South Wales, Australia
We believe happy customers make the best marketers. That’s why we built Okendo - the customer marketing platform that creates stronger connections between consumers and the brands they love. Using Okendo, Shopify merchants can grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value. Our connected suite of products for reviews, referrals, quizzes, loyalty and surveys, is trusted by 10,000+ Shopify brands to turn customers into revenue-driving superfans, including SKIMS, Liquid Death and Oh Polly.
Latka tracks 115 customer advocacy software companies with reported revenue. Together they generate $1B in annual revenue and employ 6.5K people.
Trustpilot is the largest, with $225.8M in annual revenue, founded in 2007.
The average customer advocacy software company in this list makes $8.9M a year, across 115 companies with reported revenue. They serve 248.6M customers combined.
Ranked by annual revenue, the leaders are Trustpilot, Yotpo, Podium, Annex Cloud and OneLocal.
The 115 customer advocacy software companies tracked here have raised $1.3B in disclosed funding between them.
- Must provide tools to request and manage customer referrals and testimonials. - Should enable tracking of customer engagement and advocacy efforts. - Must allow for the analysis and reporting of advocacy campaign effectiveness. - Should cater to marketing and sales teams focused on generating customer-driven promotion. - Not just managing loyalty programs; must also facilitate peer-to-peer advocacy and referrals.
