As of October 2026, Latka tracks 410 Account-Based marketing software companies. They have combined revenues of $2.6B and employ 20.3K people. They have raised $1.9B and serve 16.3M customers combined.
Every company below sells Account-Based marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Account-Based Marketing (ABM) Software is designed to support targeted marketing strategies that focus on specific accounts rather than individual leads. This approach allows marketing and sales teams to collaborate more effectively by leveraging insights about key accounts to tailor campaigns and outreach. Typical use cases include personalized marketing efforts for high-value clients, managing relationships through integrated data, and optimizing sales processes by focusing on accounts that are more likely to convert. Key features of ABM software often include account-based advertising, campaign personalization, lead tracking, and analytics that help teams understand engagement and effectiveness. Common workflows involve identifying high-value accounts, creating detailed buyer personas, and executing multi-channel campaigns designed specifically for these target accounts. Those typically using ABM software include marketing managers, sales operations professionals, and customer success teams, all of whom work to enhance account engagement and drive revenue growth.
Sorting: Highest -> Lowest
Showing 10 of 410 companies ranked by annual revenue.
San Francisco, California, United States
a B2B predictive intelligence platform that helps sales and marketing teams identify potential customers who are in the market for their products or services
San Francisco, California, United States
account-based marketing (ABM) solutions to businesses.
Rye Brook, New York, United States
B2B marketing firm providing a full-funnel, account-based demand generation platform, world-class data and analytics and omnichannel performance marketing
London, England, United Kingdom
MVF provides Customer Generation for some of the world's largest companies.
San Antonio, Texas, United States
Data-driven marketing solutions provider building omni-channel campaigns and offering a self-service SaaS platform where clients can buy media at cost
San Francisco, California, United States
NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com. We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.
Latka tracks 410 Account-Based marketing software companies with reported revenue. Together they generate $2.6B in annual revenue and employ 20.3K people.
6Sense is the largest, with $200M in annual revenue, founded in 2013.
The average Account-Based marketing software company in this list makes $6.3M a year, across 410 companies with reported revenue. They serve 16.3M customers combined.
Ranked by annual revenue, the leaders are 6Sense, Demandbase, Anteriad, MVF and Cognism.
The 410 Account-Based marketing software companies tracked here have raised $1.9B in disclosed funding between them.
- Must provide tools for identifying and targeting key accounts - Should include features for personalized marketing campaigns tailored to specific accounts - Must support collaboration between sales and marketing teams - Should offer analytics and reporting capabilities to measure campaign effectiveness - Not just a general marketing platform; must focus specifically on account-based marketing strategies
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