Press Loft
Valuation
$5M
2025 Revenue
$1.7M
Funding
$0
Team
15
Founded
2006
How Press Loft CEO Nikki Snell grew Press Loft to $1.7M revenue with a 15 person team in 2025.
Press Loft makes PR Simple for 1500 brands in 20 countries with 26000 journalists, bloggers and social influencers. We automate PR, influencer marketing and, most recently, affiliate marketing. Founded by Nikki Snell in 2006 after needing a system to manage her clients' images for her PR Agency, Press Loft soon took off as a business in its own right. Simplifying the PR process between brands and the media is what we’re all about. Gone are the days where journalists have to request a high res image one-by-one. Housing all PR content in an online press room allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. Our clients not only save hours of time with automated image distribution and contact management, but having an online press room also broadens their media reach, removes foreign language barriers, and tracks all activity and results with detailed reporting. Over the last few years we have added media alerts, influencer collaborations, AI releases, AI image management and an affiliate network. We are continually investing in technology to make it easier for media to source products to feature and brands to get media coverage. In March 2024 we are officially launching in the US - contact us to get involved.
Last updated
Press Loft Revenue
In 2025, Press Loft's revenue reached $1.7M. Since its launch in 2006, Press Loft has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Press Loft Hit $1.7m revenue in July 2025 |
| 2006 | Launched with $0 revenue |
Press Loft Valuation, Funding Rounds
Press Loft's most recent disclosed valuation is $5M.
Press Loft is a bootstrapped Other Analytics Software startup. Founded in 2006, Press Loft has grown to $1.7M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Press Loft has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Press Loft Employees & Team Size
Press Loft employs approximately 15 people as of 2026.
Press Loft has 15 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 15 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Press Loft yet.
Frequently Asked Questions about Press Loft
What is Press Loft's revenue?
Press Loft generates $1.7M in revenue.
Who is the CEO of Press Loft?
The CEO of Press Loft is Nikki Snell.
How much funding does Press Loft have?
Press Loft raised $0.
How many employees does Press Loft have?
Press Loft has 15 employees.
Where is Press Loft headquarters?
Press Loft is headquartered in London, London, United Kingdom.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .