ProdPad
Valuation
$2.8M
2025 Revenue
$1.3M
Funding
$0
Team
12
Founded
2012
How ProdPad CEO Janna Bastow grew ProdPad to $1.3M revenue with a 12 person team in 2025.
Your product is central to your business’s success. ProdPad provides product management software that helps you and your team to collect ideas, identify priorities, and build flexible product roadmaps. A smart, dynamic toolkit that integrates with your product development processes at every stage and supports collaboration from your entire business empowers product managers to turn great ideas into great products that customers love.
Last updated
ProdPad Revenue
In 2025, ProdPad's revenue reached $1.3M. The company previously reported $937.7K in 2021. Since its launch in 2012, ProdPad has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | ProdPad Hit $1.3m revenue in December 2025 |
| 2021 | ProdPad Hit $937.7k revenue in April 2021 |
| 2012 | Launched with $0 revenue |
ProdPad Valuation, Funding Rounds
ProdPad's most recent disclosed valuation is $2.8M.
ProdPad is a bootstrapped Strategy And Innovation Roadmapping Tools startup. Founded in 2012, ProdPad has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded Strategy And Innovation Roadmapping Tools SaaS company, ProdPad has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
ProdPad Employees & Team Size
ProdPad employs approximately 12 people as of 2026, down from 19 in 2024.
ProdPad has 12 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 12 employees (December 2025) |
| 2024 | Reached 19 employees (August 2024) |
| 2021 | Reached 27 employees (April 2021) |
Founder / CEO
Janna Bastow
She is a product manager, taking the forms of a startup founder and CEO, consultant, and accidental event manager. As a product manager always looking for better tools, she founded ProdPad, product management software that helps you manage your roadmap and your product backlog. She also occasionally work with other companies as a trainer and mentor to help them figure out how to build and learn, without breaking the bank. In addition to that, she co-founder of Mind the Product, an international product management community and series of events for fellow product people. It was started in 2010 with the very first ProductTank meetup in London and followed by the Mind the Product Conference in 2012, and it now has grown to consist of 50,000 members and sold out events in 100 cities around the world.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for ProdPad yet.
Frequently Asked Questions about ProdPad
What is ProdPad's revenue?
ProdPad generates $1.3M in revenue.
Who founded ProdPad?
ProdPad was founded by Janna Bastow.
Who is the CEO of ProdPad?
The CEO of ProdPad is Janna Bastow.
How much funding does ProdPad have?
ProdPad raised $0.
How many employees does ProdPad have?
ProdPad has 12 employees.
Where is ProdPad headquarters?
ProdPad is headquartered in London, United Kingdom.
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Compare ProdPad to the industry
ProdPad operates across multiple industries. Browse revenue, funding, and growth data for ProdPad in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .