SalesChoice Revenue & Funding (2024)

SalesChoice was generating a revenue run rate estimated at over 1 million dollars as of late 2021, a figure the host derived from at least 10 enterprise customers at an average contract value of approximately 100,000 dollars annually. Gordon confirmed the 100,000 dollar average contract value on an annualized basis as the company's current sweet spot, not merely a future target.

SalesChoice serves at least 10 enterprise customers as of late 2021, based on logos listed publicly on the company website. Gordon declined to disclose the precise customer count, citing the company's private status. Named customers include Purolator, which Gordon described as a 2 billion dollar company and SalesChoice's largest account, as well as Rogers, Quartz, Aspen, and RelationEdge.

The company is priced at CAD 50 per seat per month. Average contract value on an annualized basis is approximately 100,000 dollars, which Gordon confirmed reflects the current customer base rather than a future aspiration. SalesChoice does not offer a free tier and does not target small businesses. The company focuses exclusively on mid-market and large enterprise accounts, particularly in transportation and logistics and the broad technology sector.

SalesChoice generates revenue through a per-seat SaaS subscription priced at CAD 50 per month, distributed through the Salesforce AppExchange. The company targets mid-market and large enterprise accounts and does not compete in the small business segment. Average annual contract value is approximately 100,000 dollars. With at least 10 enterprise customers at that average, the host estimated the company's annual run rate at over 1 million dollars as of late 2021, a figure Gordon did not explicitly confirm but did not dispute.

Gordon noted that AI implementations carry some professional services drag due to configuration requirements, model stability work, data drift management, and security auditing. The company's product has expanded from opportunity scoring and forecasting into prescriptive coaching insights and behavioral analytics including psychographic profiling and sentiment mining.

Gross margin, churn, net revenue retention, CAC, LTV, burn rate, and runway were not discussed in the interview. Profitability was not discussed. The company was self-funded at the time of the interview, with Gordon and her family having provided all capital to date.

SalesChoice employed approximately 20 people as of October 2021, a figure Gordon confirmed after the host noted that LinkedIn reported a headcount of 14. Gordon declined to break out the number of engineers specifically, citing privacy concerns for a privately held company. She noted the team had grown past an early stage when engineering resources were minimal, and that retaining engineering talent had been a priority throughout the bootstrap period.