Data Science and Machine Learning PlatformsToronto, Ontario, CanadaFounded 2013CEO Cindy Gordon
SalesChoice is a Canadian AI SaaS company founded in 2013 by Dr. Cindy Gordon, who serves as CEO.
SalesChoice has not published its revenue. GetLatka estimates it at about $1.5M a year (October 2024). SalesChoice is #948 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Oct 2021 | $900K | – |
| Dec 2023 | $1MEST. | GetLatka estimate |
| Oct 2024 | $1.5MEST. | GetLatka estimate |
– source not recorded
SalesChoice has raised $2.5M in one round: a Bootstrapped,Raising Now round in October 2021.
| Date | Round | Raised |
|---|---|---|
| Oct 2021 | Bootstrapped,Raising Now | $2.5M |
| Total raised | $2.5M |
Nathan Latka has interviewed SalesChoice once, speaking with Cindy Gordon. Each figure links to the second it was said.
Watch: How SalesChoice Bootstrapped for Eight Years on the Salesforce AppExchange Before Pitching Its First Round (Interview with CEO Cindy Gordon)October 2021 · Cindy Gordon, CEO and Founder
Growth tactics they described: App ExchangesWatch at 0:53
SalesChoice competes most directly with Gong and Outreach.
Cindy Gordon founded SalesChoice in 2013 and runs it as CEO. SalesChoice had 16 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 16 | |
| Dec 2023 | 16 | |
| Dec 2022 | 14 | |
| 2021 | 20 | Cindy Gordon on cameraWatch at 6:03 |
| Aug 2020 | 11 | – |
GetLatka estimates SalesChoice's revenue at about $1.5M a year (October 2024). The company hasn't published its own figure.
SalesChoice has raised $2.5M in one funding round: a Bootstrapped,Raising Now round in October 2021.
SalesChoice had 16 employees in October 2024, according to LinkedIn.
Cindy Gordon is the CEO of SalesChoice and founded the company in 2013. Nathan Latka interviewed Cindy Gordon in October 2021.
Cindy Gordon founded SalesChoice in 2013.
2 said on camera · 3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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