ShopperTrak
Valuation
$68M
2025 Revenue
$22.7M
Funding
$0
Team
206
Founded
1995
How ShopperTrak CEO Christopher Ainsley grew ShopperTrak to $22.7M revenue with a 206 person team in 2025.
ShopperTrak, part of Sensormatic Solutions, partners with retailers, malls and entertainment venues to help them better understand consumer behavior and leverage that information to increase profitability. Through the use of analytics, ShopperTrak enables clients to increase traffic, conversion and transaction size. Constant innovation, global reach, and benchmarking set us apart. Today, ShopperTrak manages in excess of 150,000 devices and serve more than 2,100 customers worldwide. Sensormatic Solutions helps retailers deliver frictionless personalized experiences by powering accurate decision-making across the enterprise. We make connections and bridge gaps across retail enterprises to deliver critical, real-time insights into inventory, shoppers, associates and the retail environment. We protect assets and people by helping to ensure a safe and secure environment throughout the entire customer journey. Our connected, scalable solutions and strategic insights enable retailers to confidently move into the future, bringing together online, mobile and in-store shopping for easy, personalized, enhanced experiences that shoppers love. We help retailers to anticipate change before it happens, so merchandise is available, associates are informed and empowered, and shoppers can safely engage with flexibility and ease.
Last updated
ShopperTrak Revenue
In 2025, ShopperTrak's revenue reached $22.7M. Since its launch in 1995, ShopperTrak has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | ShopperTrak Hit $22.7m revenue in July 2025 |
| 1995 | Launched with $0 revenue |
ShopperTrak Valuation, Funding Rounds
ShopperTrak's most recent disclosed valuation is $68M.
ShopperTrak is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 1995, ShopperTrak has grown to $22.7M in revenue without raising any venture capital or outside funding.
As a self-funded Visitor Behavior Intelligence Software SaaS company, ShopperTrak has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
ShopperTrak Employees & Team Size
ShopperTrak employs approximately 206 people as of 2026.
ShopperTrak has 206 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 206 employees (July 2025) |
Founder / CEO
Christopher Ainsley
Christopher Ainsley is listed as Founder / CEO at ShopperTrak.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for ShopperTrak yet.
Frequently Asked Questions about ShopperTrak
What is ShopperTrak's revenue?
ShopperTrak generates $22.7M in revenue.
Who is the CEO of ShopperTrak?
The CEO of ShopperTrak is Christopher Ainsley.
How much funding does ShopperTrak have?
ShopperTrak raised $0.
How many employees does ShopperTrak have?
ShopperTrak has 206 employees.
Where is ShopperTrak headquarters?
ShopperTrak is headquartered in Neuhausen, Schaffhausen, Switzerland.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .