Truelytics logo
Founded 2016

Truelytics

2020 Revenue

$1.4M

YOY

Funding

$3.5M

Overview

About Truelytics

Advisor Transition Management Platform. $1,616,301 - Recently revised down given COVID-19 impact on the Wealth Management sector.

Monthly Revenue

$112.8K

Total Expenses

$162.8K

=
Net Income

-$50.0K

Ebidta Margin

-44.32%

+
YOY Growth

=
Rule of 40

-44


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Truelytics CEO Jeremi Karnell on 06/01/2020

Watch the podcast


Headquarters

2316 Moonlight Trace SpicewoodTexasUnited States

Truelytics Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Truelytics revenue run rate hit $1.4M in revenue.

$1.4M

Funding History

Truelytics has raised a total of $3.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
07/21/2017$3.0M
09/07/2016$100.0K

Customers

Truelytics has 15 customers.

Lifetime Months

×
Monthly ARPU

$7.5K

=
Lifetime Dollars


Acquisition Cost

$30.7K

Average Annual Price

$90.3K

$0$90.3K4 month payback period024681012

Churn

Truelytics has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

10.00%

Net Revenue Retention

110.00%

Team

Employees

Truelytics has 8 employees. They have a marketing team of 1.

20192020-37.00%▼
DistributionQty

Total Team Size

8

Engineers

0

Sales

0

Marketing

1 (13%)

CEO/Founder

Jeremi Karnell

Jeremi Karnell has over 20 years of executive experience in companies ranging from early-stage businesses to the Fortune 500 and has expertise in digital transformation, digital product innovation/development, and marketing. Karnell is a serial entrepreneur and has founded 4 companies, including one which he scaled to more than $100M in gross revenue and over 200 employees across the globe. He has significant business expertise in operating and scaling digital platforms and has helped run significant operations in the United States, the United Kingdom, and Singapore. Presently, Karnell is the President of Truelytics, a leading business intelligence SAAS platform in the Wealth Management sector. In late 2013, Jeremi sold a start-up he co-founded, called OfferGraph, to PolyGraph Media in Austin, TX. OfferGraph was an early-stage multitenant SAAS platform that allows brands to identify, connect with, and monetize relationships with key influencers and their social networks. He helped acquire OfferGraph's core IP and team from Harvard University, which was beta testing with major social networks such as LinkedIn. Prior to this, Karnell was Founder and President of One to One Interactive. He played a major role in establishing the firm's position as an industry leader in online customer insight, customer activation, and cultivation solutions. Jeremi also managed the US and international sales and marketing team, which generated over $20M in net digital marketing revenue with a 40% CAGR from 2005–2012. Under his leadership, One to One was recognized as one of Fortune Magazine's Fastest-Growing Companies, BtoB Magazine’s Agency of the Year, and one of AdAge's Top 100 Agencies in the United States.


CEO Q&A

What's your age?

49

Favorite online tool?

Hubspot

Favorite book?

Infinite Game

Favorite CEO?

Elon Musk

Advice for 20 year old self

Don't be so tough on myself!


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Frequently Asked Questions about Truelytics

When was Truelytics founded?

Truelytics was founded in 2016.


Who is the CEO of Truelytics?

The CEO of Truelytics is Jeremi Karnell


How many employees does Truelytics have?

Truelytics has 8 employees.

How much revenue does Truelytics generate?

Truelytics generates $1.4M in revenue.


How much funding does Truelytics have?

Truelytics has raised $3.5M.


Where is Truelytics headquarters?

Truelytics is headquartered at 2316 Moonlight Trace SpicewoodTexasUnited States

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