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Valuation

$17B

2024 Revenue

$4.8B

Funding

$917.7M

YOY

29.7%

Team

3.3K

Founded

2013

How Xiaohongshu CEO Miranda Qu grew Xiaohongshu to $4.8B revenue with a 3315 person team in 2024.

Xiaohongshu is a lifestyle platform that allows users to share shopping experiences through text, images, and videos. It operates in the social media and e-commerce sectors.

Last updated

Xiaohongshu Revenue

In 2024, Xiaohongshu's revenue reached $4.8B. The company previously reported $3.7B in 2023. Since its launch in 2013, Xiaohongshu has shown consistent revenue growth.

Xiaohongshu Revenue GrowthReported revenue / ARR by year$0$1B$3B$4B$5B$6B2013201520172019202120232024$0$4B$5BSource: GetLatka.com
YearMilestone
2024Xiaohongshu Hit $4.8b revenue in December 2024Source
2023Xiaohongshu Hit $3.7b revenue in December 2023Source
2013Launched with $0 revenue

Xiaohongshu Valuation, Funding Rounds

Xiaohongshu reached a $17B valuation in 2021, set during its Series E round.

Xiaohongshu has raised $917.7M in total funding across 7 rounds, most recently a $500M Series E round in 2021.

Xiaohongshu Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$4B$8B$12B$16B$20B2013201420152016201720182019202020212013 cumulative: $20K • 2013 Seed Round: $20K2014 cumulative: $39K • 2013 Seed Round: $20K • 2014 Series A: $19K2015 cumulative: $18M • 2013 Seed Round: $20K • 2014 Series A: $19K • 2015 Series B: $18M2016 cumulative: $118M • 2013 Seed Round: $20K • 2014 Series A: $19K • 2015 Series B: $18M • 2016 Series C: $100M2017 cumulative: $118M • 2013 Seed Round: $20K • 2014 Series A: $19K • 2015 Series B: $18M • 2016 Series C: $100M • 2017 Series D: $139K2018 cumulative: $418M • 2013 Seed Round: $20K • 2014 Series A: $19K • 2015 Series B: $18M • 2016 Series C: $100M • 2017 Series D: $139K • 2018 Series D: $300M2021 cumulative: $918M • 2013 Seed Round: $20K • 2014 Series A: $19K • 2015 Series B: $18M • 2016 Series C: $100M • 2017 Series D: $139K • 2018 Series D: $300M • 2021 Series E: $500M @ $17B valuation$918M2021 Series E: $17B valuation$17BSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Series E$500M$17B3%
2018Series D$300M--
2017Series D$139K--
2016Series C$100M--
2015Series B$17.5M--
2014Series A$19K--
2013Seed Round$20K--

Xiaohongshu Employees & Team Size

Xiaohongshu employs approximately 3.3K people as of 2026.

Xiaohongshu has 3.3K total employees in different roles and functions.

Xiaohongshu Team GrowthReported headcount over time07501,5002,2503,0003,7502013201520172019202120232025003,3153,315Source: GetLatka.com
YearMilestone
2025Reached 3.3K employees (October 2025)

Founder / CEO

Miranda Qu

Miranda Qu is listed as Founder / CEO at Xiaohongshu.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Xiaohongshu yet.

Frequently Asked Questions about Xiaohongshu

What is Xiaohongshu's revenue?

Xiaohongshu generates $4.8B in revenue.

Who founded Xiaohongshu?

Xiaohongshu was founded by Miranda Qu.

Who is the CEO of Xiaohongshu?

The CEO of Xiaohongshu is Miranda Qu.

How much funding does Xiaohongshu have?

Xiaohongshu raised $917.7M.

How many employees does Xiaohongshu have?

Xiaohongshu has 3.3K employees.

Where is Xiaohongshu headquarters?

Xiaohongshu is headquartered in Shanghai, China.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .