As of November 2026, Latka tracks 396 social media advertising software companies. They have combined revenues of $5.7B and employ 20.9K people. They have raised $1.4B and serve 246.2M customers combined.
Every company below sells social media advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Social Media Advertising Software encompasses digital tools designed for the creation, management, optimization, and analysis of advertising campaigns across various social media platforms. These software solutions enable businesses to promote their products and services to targeted audiences through paid advertisements on platforms such as Facebook, Instagram, Twitter, and LinkedIn. The software assists marketers in connecting with the right audience, assessing the performance of their campaigns, and adjusting strategies effectively.
Sorting: Highest -> Lowest
Showing 10 of 396 companies ranked by annual revenue.
Shanghai, China
Xiaohongshu is a lifestyle platform that allows users to share shopping experiences through text, images, and videos. It operates in the social media and e-commerce sectors.
Seoul, South Korea
Wemakeprice (위메프) is a Korean social commerce platform offering e-commerce and internet advertising services. It connects merchants to consumers by offering goods and services while providing innovative group buying options and exclusive flash deals.
London, England, United Kingdom
We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].
Helsinki, Uusimaa, Finland
Smartly.io automates every step of social advertising to unlock greater performance and creativity, using AI to enhance advertising technology.
Italy
AGINCIA es más que una agencia de publicidad y marketing tradicional; es la vanguardia de la creatividad impulsada por la inteligencia artificial. Nuestro enfoque revolucionario combina la destreza humana con el poder computacional para ofrecer soluciones publicitarias y de marketing innovadoras y eficaces. En AGINCIA, empleamos una red de agentes creativos autónomos, respaldados por IA de vanguardia, para generar contenido creativo que trasciende los límites de la imaginación convencional. Estos agentes están programados para entender las necesidades de cada cliente, interpretar tendencias del mercado y producir anuncios publicitarios cautivadores que conectan con la audiencia de manera auténtica y efectiva. Nuestro equipo de expertos en IA colabora estrechamente con nuestros clientes para comprender sus objetivos y diseñar estrategias personalizadas que maximicen el impacto de sus campañas. Desde la conceptualización hasta la implementación, AGINCIA ofrece un enfoque integral que garantiza resultados tangibles y un retorno de la inversión significativo. Al elegir AGINCIA, estás optando por una nueva era en publicidad y marketing, donde la creatividad y la tecnología se fusionan para crear experiencias únicas que impulsan el éxito de tu marca. Únete a nosotros mientras lideramos el futuro del marketing impulsado por IA y transformamos la manera en que el mundo ve y percibe la publicidad. Descubre el potencial ilimitado de la inteligencia artificial con AGINCIA. ¡Vamos más allá de lo imaginable, juntos!
Boston, Massachusetts, United States
ShopMy is a creator-centric ecosystem that links top brands with influential creators to facilitate partnerships. The platform offers tools for creating and managing influencer marketing campaigns.
Los Angeles, California, United States
Provider of a consumer engagement platform designed to deliver insights about audiences and brands. The company's platform facilitates opinion-votes across thousands of granular lists and generates a data set of associations among opinions by offering advertising opportunities in display, branded and sponsored video, mobile and social media amplification, enabling brands and companies to micro-target ads and get opinion-based crowd-sourced rankings.
Las Vegas, Nevada, United States
Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.
Barcelona, Spain
Adsmurai provides a end to end technological solution for advertising management on social media.
Los Angeles, California, United States
Operator of a digital media and entertainment agency intended to offer engaging and top-quality content. The company brings together the top lifestyle creators to deliver high-quality, female-focused video content across lifestyle verticals including food, health, beauty, parenting, home, and entertainment, enabling users to produce custom content programs with major brand advertisers.
Latka tracks 396 social media advertising software companies with reported revenue. Together they generate $5.7B in annual revenue and employ 20.9K people.
Xiaohongshu is the largest, with $3.7B in annual revenue, founded in 2013.
The average social media advertising software company in this list makes $14.3M a year, across 396 companies with reported revenue. They serve 246.2M customers combined.
Ranked by annual revenue, the leaders are Xiaohongshu, WEMAKEPRICE, Influencer, Smartly and AGINCIA.
The 396 social media advertising software companies tracked here have raised $1.4B in disclosed funding between them.
- Must offer tools for creating and managing paid advertising campaigns on social media platforms. - Should provide analytics and reporting features to assess campaign performance and ROI. - Must include audience targeting capabilities to reach specific demographics or customer profiles. - Should facilitate A/B testing for optimizing ad creatives and strategies. - Must integrate with other marketing tools or platforms, such as CRM or email marketing software. - Not just a social media management tool; must specifically focus on advertising functionalities.