Ashira Gobrin


Ashira - Gobrin

Chief People Officer at Waveapps


ABOUT ME I think of myself as a transformational executive a natural people manager and a change advocate a leader who helps achieve new heights of excellence. The simple truth is that by blending a get-it-done performance improvement style with the ability to bring a vision to life I am able to fuel enterprise-wide execution that drives employee engagement retention revenue and growth. Currently 100 focused on building a world class award winning team through exponential growth at Wave previously contributing to the scale and optimization of Vision Critical s global operations through 3x revenue gains and 2x staff growth or spearheading PCI s end-to-end government-level human resources transformation I excel at simplifying the complex removing roadblocks and creative problem-solving always focusing on people - and turning great potential into measurable results. ACHIEVEMENTS Lead the People and Culture function at Wave from 67-300 employees and exponential revenue growth through it s to acquisition by HR Block in 2019 as Canada s 7th largest tech exit since 2001 Transformed Vision Critical s global operations function and eliminated systemic employee turnover and hiring issues while upgrading infrastructure and increasing speed of service. Reduced Vision Critical s time to hire by 60 decreased employee on-boarding from 3 months to 2 weeks and increased online applications 10x. Helped position Grey Worldwide Interactive division to deliver world class services while doubling revenue and showing its first profit in 5 years. SPECIALTIES Strategic Human Resources Diversity and Inclusion Leadership Development Executive Coaching Organizational Effectiveness Cultural Revitalization Global Change Management Strategic Planning Execution Operations Management Business Transformation Process Improvement Employee Recruiting Retention Operational Excellence Stakeholder Relationship Management Labour Relations