- Revenue
- $64M
- Customers
- 5K
- Year founded
- 2009
- Team size
- 364
Top 50 A/B Testing Software Companies (August 2026)
As of August 2026, Latka tracks 71 A/B testing software companies. They have combined revenues of $472.2M and employ 3.7K people. They have raised $272.3M and serve 134K customers combined.
Every company below sells A/B testing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What A/B Testing Software Companies do
A/B Testing Software is a specialized tool designed to facilitate the process of comparing two or more versions of a web page, application, or other content elements to determine which variant performs better with users. This category of software typically supports marketers, product managers, and UX designers in making data-driven decisions by rapidly testing different designs or strategies under real-world conditions. Users can create experiments, gather and analyze performance data, and derive insights that lead to improved user engagement and conversion rates. These software tools commonly feature intuitive editors for designing tests, robust audience segmentation capabilities, and detailed reporting dashboards. With A/B Testing Software, teams can iterate quickly on their designs and marketing strategies, transforming subjective assumptions into actionable evidence of what actually works. A well-implemented A/B testing solution empowers organizations to optimize their digital presence in a systematic and measurable way.
- Companies
- 71
- Revenue
- $472.2M
- Funding
- $272.3M
- Employees
- 3.7K
Filters
Sorting: Highest -> Lowest
Top A/B Testing Software Companies by revenue
Showing 10 of 71 companies ranked by annual revenue.
- Revenue
- $50.9M
- Customers
- 14K
- Year founded
- 2009
- Funding
- $40M
- Team size
- 144
- Revenue
- $50.5M
- Customers
- 3.7K
- Year founded
- 2010
- Team size
- 459
- Revenue
- $40.3M
- Customers
- 5K
- Year founded
- 2011
- Funding
- $87M
- Team size
- 366
5
Kameleoon
Paris, Ile-de-france, France
Developer of editing tools designed for A/B testing and market conversion optimization products. The company's tools allow businesses to better understand the behaviour of online visitors using artificial intelligence to measure the conversion possibility for each customer and personalizing their experiences, enabling clients to improve their conversion and engage consumers in the long term in the digital realm.
- Revenue
- $22.1M
- Customers
- 450
- Year founded
- 2009
- Funding
- $8.9M
- Team size
- 214
- Revenue
- $20.5M
- Customers
- 300
- Year founded
- 2013
- Funding
- $32M
- Team size
- 113
7
SplitMetrics
Wilmington, Delaware, United States
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.
- Revenue
- $17.9M
- Year founded
- 2014
- Team size
- 163
8
Wynter
Austin, Texas, United States
Wynter is an on-demand market research platform for B2B. It's the fastest way to get feedback from your target customers and learn how your messaging is resonating with them. - Market and brand research surveys - Conduct message testing for website, ad, and email copy. - Get qualitative insights on what your prospects think about you. Test with verified B2B audiences: target by job title and industry. Set up a test in minutes, results in 12-48 hours.
- Revenue
- $16.3M
- Year founded
- 2021
- Team size
- 148
9
Monetate
Dallas, Texas, United States
Monetate is the most comprehensive platform for digital personalization, experimentation, and optimization—built for enterprise scale and powered by agentic AI. We enable global brands to deliver secure, seamless, and scalable experiences across every channel and customer touchpoint—web, mobile, app, and more. Our platform unifies advanced recommendations, hyper-personalization, and high-performance testing into one intelligent system that continuously adapts and improves with every interaction. Monetate is trusted across industries, including retail, travel, financial services, healthcare, telecommunications, and consumer goods, helping organizations transform customer experiences into measurable business outcomes. With industry-leading infrastructure, zero-flicker experimentation, and real-time orchestration, Monetate empowers marketers, digital leaders, and product teams to unlock meaningful results at every moment of the customer journey. Learn more at www.monetate.com
- Revenue
- $12.4M
- Year founded
- 2008
- Funding
- $43.3M
- Team size
- 113
10
Chameleon
San Francisco, California, United States
Create and publish user onboarding, product tours and tooltips without engineering.
- Revenue
- $12.2M
- Customers
- 1K
- Year founded
- 2015
- Team size
- 85
Frequently asked questions about A/B Testing Software Companies
How many A/B testing software companies are there?
Latka tracks 71 A/B testing software companies with reported revenue. Together they generate $472.2M in annual revenue and employ 3.7K people.
Which A/B testing software company is the largest?
Vwo is the largest, with $64M in annual revenue, founded in 2009.
How much revenue does a typical A/B testing software company make?
The average A/B testing software company in this list makes $6.7M a year, across 71 companies with reported revenue. They serve 134K customers combined.
Who are the leading A/B Testing software vendors?
Ranked by annual revenue, the leaders are Vwo, Unbounce, Wingify, Maropost and Kameleoon.
How much funding have A/B testing software companies raised?
The 71 A/B testing software companies tracked here have raised $272.3M in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must allow users to create multiple variants of content for testing. - Should include statistical analysis tools to evaluate test results. - Must support targeting and segmentation of user groups for precise testing. - Should provide user-friendly interfaces for designing tests without requiring extensive coding skills. - Not just for web marketing; must also support in-app or feature testing.