Alloy
Valuation
$1.6B
2024 Revenue
$42.4M
Customers
200
Funding
$207.8M
YOY
71.3%
Avg ACV
$212K
Team
400
Founded
2015
How Alloy CEO Tommy Nicholas grew Alloy to $42.4M revenue and 200 customers in 2024.
Developer of an identity verification system designed to check frauds and make identity management effective and simple for banks and financial institutions. The company's platform combines a single API and dashboard centralizing case management, alerts, decision audit trail, and reporting and helps financial institutions integrate multiple sources of data and customer identification program rules to manage identity verification from signup through the life of the customer, enabling banks and fintech companies to automate their identity compliance and fraud decisions.
Last updated
Alloy Revenue
In 2024, Alloy's revenue reached $42.4M. The company previously reported $24.7M in 2023. Since its launch in 2015, Alloy has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Alloy Hit $42.4m revenue in October 2024 |
| 2023 | Alloy Hit $24.7m revenue in December 2023 |
| 2021 | Alloy Hit $12.4m revenue in September 2021 |
| 2015 | Launched with $0 revenue |
Alloy Valuation, Funding Rounds
Alloy reached a $1.6B valuation in 2025, set during its Series D round.
Alloy has raised $207.8M in total funding across 5 rounds, most recently a $52M Series D round in 2025.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2025 | Series D | $52M | $1.6B | 3% |
| 2021 | Series C | $100M | $1.3B | 8% |
| 2020 | Series B | $40M | - | - |
| 2019 | Series A | $12M | - | - |
| 2017 | Seed Round | $3.8M | - | - |
Alloy Employees & Team Size
Alloy employs approximately 400 people as of 2026, up from 307 in 2024.
Alloy has 400 total employees in different roles and functions and 5 sales reps that carry a quota. They have 200 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2025 | Reached 400 employees (November 2025) |
| 2024 | Reached 307 employees (December 2024) |
| 2024 | Reached 303 employees (October 2024) |
| 2023 | Reached 285 employees (December 2023) |
| 2022 | Reached 294 employees (December 2022) |
| 2021 | Reached 172 employees (December 2021) |
| 2021 | Reached 127 employees (September 2021) |
Founder / CEO
Tommy Nicholas
Tommy is the CEO and co-founder of Alloy, an API to ease the pain of customer identification (KYC/AML, etc) for financial services companies. After graduating from the University of Virginia, Tommy began his career as a software developer.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Alloy acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Alloy
What is Alloy's revenue?
Alloy generates $42.4M in revenue.
Who founded Alloy?
Alloy was founded by Tommy Nicholas.
Who is the CEO of Alloy?
The CEO of Alloy is Tommy Nicholas.
How much funding does Alloy have?
Alloy raised $207.8M.
How many employees does Alloy have?
Alloy has 400 employees.
Where is Alloy headquarters?
Alloy is headquartered in New York, New York, United States.
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Compare Alloy to the industry
Alloy operates across multiple industries. Browse revenue, funding, and growth data for Alloy in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .