Alloyrevenue, valuation & funding
Identity Verification SoftwareNew YorkFounded 2015CEO Tommy Nicholas
Alloy is an Identity Verification Software company based in New York, founded in 2015.
Alloy revenue
Alloy has not published its revenue. GetLatka estimates it at about $42.4M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Sep 2021 | $12.4M | – |
| Dec 2023 | $24.7MEST. | GetLatka estimate |
| Oct 2024 | $42.4MEST. | GetLatka estimate |
– source not recorded
Alloy valuation
Alloy is privately held, so there is no Alloy stock to buy. Investors valued it at $1.6B in its October 2025 Series D.
Valuation history$1.6B Series D 2025$1.6B 2022$1.3B Series C 2021
Alloy funding rounds & investors
Alloy has raised $259.8M across six rounds since 2017. The latest was a $52M Series D in October 2025.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| Oct 2025 | Series D | $52M | $1.6B | – | |
| Sep 2022 | Venture | $52M | $1.6B | Lightspeed Venture Partners and Avenir Growth | alloy.com |
| Sep 2021 | Series C | $100M | $1.3B | – | |
| Sep 2020 | Series B | $40M | – | – | |
| Sep 2019 | Series A | $12M | – | – | |
| Oct 2017 | Seed | $3.8M | – | – | |
| Total raised | $259.8M |
Alloy competitors
Alloy competes most directly with DataRobot, Trulioo and Siftscience.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 DataRobot | $285M | $1.3B | 869 | 850 | 2012 |
 Trulioo | $150.6M | $477M | 375 | 450 | 2011 |
| Alloy | $42.4M | $259.8M | 400 | 200 | 2015 |
 Siftscience | $35M | $156.5M | 318 | 100 | 2011 |
Alloy CEO, founders & employees
Tommy Nicholas founded Alloy in 2015 with Laura Spiekerman and Charles Hearn and runs it as CEO. Alloy has 400 employees (March 2026, Tracxn estimate), up from 307 a year earlier.
- Tommy NicholasCo-founder & CEO
- Keith KettellChief Revenue Officer
- Kiran HebbarChief Financial Officer
Also at AlloyEli Koven
All 8 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Mar 2026 | 400EST. | Tracxn estimate |
| Nov 2025 | 400 | |
| Dec 2024 | 307 | |
| Oct 2024 | 303 | |
| Dec 2023 | 285 | |
| Dec 2022 | 294 | |
| Dec 2021 | 172 | |
| Sep 2021 | 127 | – |
Alloy FAQ
What is Alloy's revenue?
GetLatka estimates Alloy's revenue at about $42.4M a year (October 2024). The company hasn't published its own figure.
What is Alloy's valuation?
Investors valued Alloy at $1.6B in its October 2025 Series D.
How much funding has Alloy raised?
Alloy has raised $259.8M across six funding rounds. The latest was a $52M Series D in October 2025.
Who owns Alloy?
Alloy is privately held. Its lead investors include Lightspeed Venture Partners and Avenir Growth.
How many employees does Alloy have?
Tracxn estimates Alloy's headcount at about 400 (March 2026).
Who is the CEO of Alloy?
Tommy Nicholas is the CEO of Alloy and co-founded the company in 2015.
Who founded Alloy?
Tommy Nicholas, Laura Spiekerman and Charles Hearn founded Alloy in 2015.
Browse Identity Verification Software
How this page is sourced
7 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profileRun Alloy? Join the podcast