Founder Interview Video
How BrightEdge Reached $100M Revenue Over 18 Years With About $50M Raised (Interview with CEO Jim Yu)
Chapters
- 0:00Introduction and $100M Revenue Milestone
- 0:21Jim Yu Takes the Stage and Sets Context
- 0:48The Philosophy of Run vs. Build
- 1:31Monday Cadence: Marketing, Leads, and Bookings
- 2:26Monday Cadence: Customer Life Cycle and Segment Accountability
- 3:23Tuesday Cadence: Innovation and R and D
- 4:33Wednesday Cadence: Revenue and Forecasting
- 5:39Thursday Cadence: Customer Journey and Capacity Planning
- 6:31Capacity Planning Model in Practice
- 7:46Friday Cadence: People and Product
- 9:15Monthly Operating Metrics and SaaS KPIs
- 10:31Sustaining Yourself Over a Decade-Long Journey
- 11:54Personal Routines and Closing Thoughts