Founder Interview Video
How CB Insights Reached $100M ARR With a Newsletter-Led Growth Strategy (Interview with CEO Anand Sanwal)
Chapters
- 0:01Introduction and Speaker Background
- 0:29What CB Insights Does
- 0:55Disclaimer and Thesis
- 1:51Don't Take Advice From Non-Customers
- 2:14Hiring, Culture, and Avoiding Averages
- 3:27Don't Believe You Have to Raise VC
- 4:02PR, Media, and Staying Grounded
- 5:21Knowing Your Market and Picking a Lane
- 6:02Hiring Under Pressure and Culture
- 9:29Pricing Mistakes and Customer Feedback
- 11:27B2B Marketing and Sales Tactics
- 17:30Newsletter Strategy and Pointless Networking
- 19:52Culture, Reorgs, and Accountability
- 23:35Equity, Letting People Go, and Speed
- 25:18Final Advice and CB Insights Resources