Chime Social Revenue (2021)

Chime Social reached just under $500 in monthly recurring revenue as of May 2021, approximately four months after its January 2021 launch. Jones told the interviewer the figure was "just under 500," with roughly 70 to 80 customers on the platform at that time. The host summarized the implied ARR at approximately $6,000.

Chime Social had approximately 80 customers as of May 2021, with Jones telling the interviewer the count was "somewhere around 70 or 80." The product is priced at $9 per month or $89 per year, with monthly and annual subscription options available. The original launch price was $7 per month before Jones raised it.

The first paying customer was Dustin McCaffrey, an indie maker who ran a Twitter campaign offering to become the first customer for founders who had no paying customers yet. McCaffrey reportedly became the first customer for approximately 60 different products through that campaign. He remained a Chime Social customer at the time of the interview and had upgraded to the annual plan. Jones noted that some customers had migrated from competing products they found too expensive, suggesting a degree of price sensitivity in the customer base.

Chime Social operates on a monthly or annual subscription model. The current price is $9 per month or $89 per year. Jones launched at $7 per month and raised the price as he added features, grandfathering existing customers into their original rate.

The product is profitable as of May 2021, though specific margin figures, burn rate, churn, LTV, CAC, or gross margin were not discussed in the interview. Jones is the sole employee and has no payroll or investor obligations, which contributes to the profitability at a sub-$500 MRR level. Revenue per customer implied by the $9 monthly price and roughly 80 customers is consistent with the stated just-under-$500 MRR figure. Jones has set $15,000 MRR as the threshold at which he would leave his full-time job.

Chime Social is a team of one as of May 2021. Spencer Jones handles all product development, design, marketing, and customer support himself. He was in early discussions with an iOS developer about a potential partnership to build a native iOS app, but no formal hire or partnership had been completed at the time of the interview.