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Top 50 Social Media Analytics Software Companies (August 2026)

As of August 2026, Latka tracks 135 social media analytics software companies. They have combined revenues of $952.6M and employ 7.5K people. They have raised $447.8M and serve 200.3M customers combined.

Every company below sells social media analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Social Media Analytics Software Companies do

Social Media Analytics Software refers to tools designed to collect, analyze, and interpret data from various social media platforms. These tools empower businesses to understand user engagement, track brand sentiment, and identify trends relevant to their audience. The primary use cases include measuring the performance of social media campaigns, analyzing audience demographics, and gaining insights into competitors' activities. Typical features of social media analytics software include reporting dashboards, sentiment analysis, demographic breakdowns, and competitive benchmarking. These applications are often utilized by marketing professionals, social media managers, and data analysts to make data-driven decisions that enhance engagement and drive customer loyalty. Users leverage these insights to inform their strategies, optimize content, and improve overall marketing effectiveness.

Companies
135
Revenue
$952.6M
Funding
$447.8M
Employees
7.5K

Filters

Sorting: Highest -> Lowest

Filters

Top Social Media Analytics Software Companies by revenue

Showing 10 of 135 companies ranked by annual revenue.

1Hootsuite logo
Hootsuite

Vancouver, British Columbia, Canada

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.

Revenue
$400M
Customers
18M
Year founded
2008
Funding
$299.9M
Team size
900
2Dash Social logo
Dash Social

Halifax, Nova Scotia, Canada

The only software you need to outsmart social 📈 Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit dashsocial.com.

Revenue
$31.5M
Year founded
2013
Team size
286
3NetBase Quid logo
NetBase Quid

Santa Clara, California, United States

social media analytics and monitoring solutions

Revenue
$30M
Year founded
2004
Funding
$42.9M
Team size
286
4Dash Hudson logo
Dash Hudson

Halifax, Nova Scotia, Canada

Dash Hudson works with discerning brands and publishers to grow audience and revenue on Instagram through deep insights and ROI measurement. Get a demo today.

Revenue
$23.3M
Year founded
2015
Funding
$2.3M
Team size
245
5Buffer logo
Buffer

San Francisco, California, United States

social media management platform

Revenue
$22.5M
Customers
57.5K
Year founded
2010
Funding
$4M
Team size
74
6SocialAppsHQ logo
SocialAppsHQ

Noida, Uttar Pradesh, India

social media management platform

Revenue
$22.4M
Customers
5K
Year founded
2011
Team size
9
7Buzzmonitor logo
Buzzmonitor

São Paulo, SP, Brazil

Buzzmonitor is the platform that simplifies social media management with artificial intelligence. 6-in-1: 1. Social Media Monitoring (Social Listening); 2. Competitor Analysis with Social Analytics; 3. Multichannel Customer Care: WhatsApp, social networks, chat, email, and Google My Business, and much more; 4. Content Scheduling (Publishing); 5. Real-time Dashboards with advanced customization; 6. Influencer Management.

Revenue
$22M
Year founded
2012
Team size
200
8Agorapulse logo
Agorapulse

Paris, France

Social media management platform

Revenue
$20M
Customers
8K
Year founded
2010
Funding
$18M
Team size
192
9SocialPilot logo
SocialPilot

Lewes, Delaware, United States

Founded in 2014 by Jimit Bagadiya and Tejas Mehta, SocialPilot helps marketing agencies, brands, and businesses of all sizes manage, schedule, and amplify their social media presence effortlessly. Built with easy-to-use yet powerful tools like Bulk Scheduling, AI Content Assistance, and Content Library, SocialPilot simplifies social media marketing for teams and individuals. It is trusted by 15,000+ agencies & brands worldwide to make social media management seamless, reliable, and impactful.

Revenue
$19.5M
Year founded
2014
Team size
177
10Zanroo logo
Zanroo

Pakkred, Nonthaburi, Thailand

Zanroo is your one-stop global social media solution that empowers you to reap the benefits of real-time online big data with multi-language support catering to individual local markets. Zanroo is the first company in South East Asia to provide comprehensive social listening and digital research. We help you to monitor social data in order to detect and action on digital happenings in real-time.

Revenue
$18.6M
Year founded
2013
Team size
169

Frequently asked questions about Social Media Analytics Software Companies

How many social media analytics software companies are there?

Latka tracks 135 social media analytics software companies with reported revenue. Together they generate $952.6M in annual revenue and employ 7.5K people.

Which social media analytics software company is the largest?

Hootsuite is the largest, with $400M in annual revenue, founded in 2008.

How much revenue does a typical social media analytics software company make?

The average social media analytics software company in this list makes $7.1M a year, across 135 companies with reported revenue. They serve 200.3M customers combined.

Who are the leading Social Media Analytics software vendors?

Ranked by annual revenue, the leaders are Hootsuite, Dash Social, NetBase Quid, Dash Hudson and Buffer.

How much funding have social media analytics software companies raised?

The 135 social media analytics software companies tracked here have raised $447.8M in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must provide features for collecting and analyzing social media data - Should include performance metrics to evaluate social media campaigns - Must offer insights into audience demographics and behavior - Should enable tracking of brand sentiment and social conversations - Must support competitive analysis and benchmarking - Not just for data collection; must also provide actionable insights and reporting capabilities