Choice
Valuation
$55.1M
2025 Revenue
$18.4M
Funding
$0
Team
167
Founded
2020
How Choice grew Choice to $18.4M revenue with a 167 person team in 2025.
Choice is an all-in-one b2b SaaS solution for restaurants. We offer restaurants an online solution for direct ordering, marketplace operations management, table reservation and guest engagement, all on a single platform. We collect all customer data for restaurants, helping them to understand customer behaviour and communicate effectively online. Choice's mission is to bring modern technologies to restaurants and educate owners on how to increase profits with their help. Our goal is to cover all the channels restaurants need to communicate with their customers online into one platform, provide customers with advanced insights and increase guest retention. - in 20+ countries - 20 000 + restaurants registered on Choice - 200+ million QR scans of the menu - 10+ milion orders made - 100+ million USD value of orders made throw Choice - 100 000 reservations made throw Choice
Last updated
Choice Revenue
In 2025, Choice's revenue reached $18.4M. Since its launch in 2020, Choice has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Choice Hit $18.4m revenue in September 2025 |
| 2020 | Launched with $0 revenue |
Choice Valuation, Funding Rounds
Choice's most recent disclosed valuation is $55.1M.
Choice is a bootstrapped Analytics Platforms startup. Founded in 2020, Choice has grown to $18.4M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, Choice has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Choice Employees & Team Size
Choice employs approximately 167 people as of 2026.
Choice has 167 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 167 employees (September 2025) |
Customers
We do not have customer count information for Choice yet.
Frequently Asked Questions about Choice
What is Choice's revenue?
Choice generates $18.4M in revenue.
How much funding does Choice have?
Choice raised $0.
How many employees does Choice have?
Choice has 167 employees.
Where is Choice headquarters?
Choice is headquartered in United States.
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Compare Choice to the industry
Choice operates across multiple industries. Browse revenue, funding, and growth data for Choice in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .