Easygenerator logo
Founded 2013

Easygenerator

2021 Revenue

$7.2M

YOY

71.43%

Funding

$500.0K

How Easygenerator hit $7.2M in Revenue with 1K Customers in 2021.

About Easygenerator

course authoring software for SME's|employee knowledge sharing through SaaS |Enable Employee-generated content

Monthly Revenue

$600.0K

+ $250.0K (71.43%)
Total Expenses

$570.0K

=
Net Income

$30.0K

Ebidta Margin

5.00%

+
YOY Growth

71.43%

=
Rule of 40

76


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Easygenerator CEO Kasper Spiro on 07/15/2021

Watch the podcast


Headquarters

180 Westblaak RotterdamZuid-HollandNetherlands
$Funding$Revenue

Easygenerator Revenue

In 2021, Easygenerator revenue run rate hit $7.2M in revenue.

75.00%▲71.00%▲$2.4M$4.2M$7.2M

Easygenerator Valuation and Funding History

Easygenerator has raised a total of $500.0K.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
06/01/2013Seed Round$500.0K

Customers

Easygenerator has 1K customers.

Lifetime Months

80

×
Monthly ARPU

$360.0

=
Lifetime Dollars

$16.0K


Acquisition Cost

$5.8K

Average Annual Price

$4.3K

$0$4.3K16 month payback period0246810121416

Churn

Easygenerator has an annual churn rate of 10.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-10.00%

Annual Dollar Expansion

32.00%

Net Revenue Retention

122.00%

Team

Employees

Easygenerator has 100 employees. They have 13 sales reps that carry a quota, an engineering team of 25 and a marketing team of 4.

201820192020202125.00%▲40.00%▲79.00%▲
DistributionQty

Total Team Size

100

Engineers

25 (25%)

Sales

13 (13%)

Marketing

4 (4%)

CEO/Founder

Kasper Spiro

Kasper has been an industry leader in the L&D space for nearly 25 years. His experience includes teaching, authoring textbooks, designing e-learning and developing knowledge management, user performance support and e-learning. His leadership experience ranges from being the CEO of an early internet start-up in the 1990s to his current position as CEO of Easygenerator.|Kasper has been an industry leader in the L&D space for over 25 years. He has made an impact on this ever-evolving field as CEO of the fast growing scale up Easygenerator and as an e-learning blogger (kasperspiro.com), author and speaker at various e-learning conferences around the world. |As CEO of Easygenerator Kasper is both the initiator and driver behind the Employee-generated learning trend. He has made an impact on the field of learning as a blogger (kasperspiro.com), author (trainingindustry.com, Learning Solutions magazine, CLO magazine, and others), and as a speaker at various e-learning conferences around the world.


CEO Q&A

What's your age?

56

Favorite online tool?

Hubspot

Favorite book?

The Output Manager

Favorite CEO?

None

Advice for 20 year old self

Take more risk


Is this your company? Add our badge to your website:

Frequently Asked Questions about Easygenerator

When was Easygenerator founded?

Easygenerator was founded in 2013.


Who is the CEO of Easygenerator?

The CEO of Easygenerator is Kasper Spiro


How many employees does Easygenerator have?

Easygenerator has 100 employees.

How much revenue does Easygenerator generate?

Easygenerator generates $7.2M in revenue.


How much funding does Easygenerator have?

Easygenerator has raised $500.0K.


Where is Easygenerator headquarters?

Easygenerator is headquartered at 180 Westblaak RotterdamZuid-HollandNetherlands

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