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How FunnelGuard CEO Oliver Armstrong grew FunnelGuard to $220K revenue with a 2 person team in 2025.

FunnelGuard is the easiest-to-use machine learning-based paid media monitoring tool ever built. We're for growth teams that care about performance and budget but are tight on bandwidth with fast-approaching deadlines. Staying ahead of paid media campaign issues is easy with turn-key Machine Learning anomaly dashboards to see the full context of every issue and APIs to configure custom alerts in the tools you already use, such as Pagerduty, Datadog, Grafana, and more. Our mission is to make machine learning observability easy, affordable, and fast for growth teams everywhere.

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FunnelGuard Revenue

In 2025, FunnelGuard's revenue reached $220K. Since its launch in 2019, FunnelGuard has shown consistent revenue growth.

FunnelGuard Revenue GrowthReported revenue / ARR by year$0$50K$100K$150K$200K$250K2019202020212022202320242025$0$220KSource: GetLatka.com
YearMilestone
2025FunnelGuard Hit $220k revenue in July 2025
2019Launched with $0 revenue

FunnelGuard Valuation, Funding Rounds

FunnelGuard's most recent disclosed valuation is $660K.

FunnelGuard is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2019, FunnelGuard has grown to $220K in revenue without raising any venture capital or outside funding.

As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, FunnelGuard has built its business with no outside investment.

FunnelGuard Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120192019 cumulative: $0 • 2019 Founded: $02019 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

FunnelGuard Employees & Team Size

FunnelGuard employs approximately 2 people as of 2026.

FunnelGuard has 2 total employees in different roles and functions.

FunnelGuard Team GrowthReported headcount over time01122320192020202120222023202420250022Source: GetLatka.com
YearMilestone
2025Reached 2 employees (July 2025)

Founder / CEO

Oliver Armstrong

Oliver Armstrong is listed as Founder / CEO at FunnelGuard.

Q&A

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Customers

We do not have customer count information for FunnelGuard yet.

Frequently Asked Questions about FunnelGuard

What is FunnelGuard's revenue?

FunnelGuard generates $220K in revenue.

Who is the CEO of FunnelGuard?

The CEO of FunnelGuard is Oliver Armstrong.

How much funding does FunnelGuard have?

FunnelGuard raised $0.

How many employees does FunnelGuard have?

FunnelGuard has 2 employees.

Where is FunnelGuard headquarters?

FunnelGuard is headquartered in Berkeley, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

FunnelGuard Revenue 2025: $220K ARR, $660K Valuation