Global AI Internet Freedom Fund Revenue & Funding (2024)

As of April 2021, between 50 and 500 Amazon merchants were connected to the ATM platform. Gillett declined to give a precise figure, citing the partnership structure with AWS. The ATM tool is free to all merchants and does not carry a SaaS subscription fee.

The fund had deployed capital into one merchant as of the interview date, a brand called Territree, which sells industrial supplies including items described as ecologically focused. Gillett described GAIIFF as category agnostic in its investment approach, with Territree representing the fund's first completed acquisition, bought outright rather than as a minority stake.

GAIIFF operates as a micro private equity fund using a two-and-twenty fee structure. The ATM analytics tool is offered free to Amazon merchants and functions as a lead generation and diligence instrument for the fund rather than as a standalone revenue-generating product. Gillett described the model as service-based rather than productized, with no time-bound SaaS payments charged to merchants.

The ATM platform monitors several hundred thousand SKUs via cloud infrastructure and analyzes nine-figure GMV annually across its connected merchant base, representing at least $100 million in annual gross merchandise value. The platform delivers AI-generated demand forecasts within one day of onboarding a new merchant account. Each forecast model is unique to the individual merchant, trained on that merchant's full order history, with no shared or generalized model applied across accounts.

ATM development began in Q1 2020. The fund's investment thesis is to use ATM's forecasting output to make better capital allocation decisions when acquiring or partnering with Amazon merchants, particularly those seeking international growth. Profitability of the fund was not discussed in the interview, and the fund's IRR to date was not disclosed, as the fund remained in its deployment stage as of April 2021.

As of April 2021, GAIIFF had a total team of four people. The team consists of one researcher, one developer, and two operations staff. Gillett noted the research and development team is based offshore and focuses on identifying ways to grow incremental margins across the fund's portfolio.