InterFace Revenue (2024)

InterFace was generating between $15,000 and $20,000 in monthly recurring revenue as of early 2022, equivalent to roughly $180,000 on an annualized basis. The figure is based on 165 paying teams at an average of $150 per month, though Poston noted that some customers are on grandfathered plans at lower price points, which pulls the blended average below the standard rate.

InterFace had 165 paying teams on the platform as of early 2022, up from its first customer acquired in 2020. The pricing model is team-based rather than per seat, with a standard rate of $150 per month. Some customers are on grandfathered plans at lower rates, which reduces the blended average revenue per account below the list price.

Typical customer teams consist of five to ten agents. Poston noted that real estate agents are difficult to manage across multiple systems, which is the core problem InterFace solves by keeping agents inside Follow Up Boss while syncing data to Sisu automatically. There is no free tier mentioned in the interview.

InterFace charges a flat monthly fee of $150 per team regardless of the number of agents on that team. At 165 customers and a $150 average monthly rate, the implied monthly recurring revenue is approximately $24,750 at list price, though Poston stated actual monthly revenue is $15,000 to $20,000 due to grandfathered pricing on some accounts, placing blended ARPU closer to $91 to $121 per month in practice.

The company is bootstrapped with no outside capital and no stated burn rate or runway figure, as those metrics apply primarily to funded businesses. Gross margin, churn, retention, LTV, CAC, and payback period were not discussed in the interview. Poston indicated the business has been doubling, which implies strong net revenue retention, but no specific retention figure was confirmed. The company plans to expand its integration ecosystem to include Open to Close, a transaction management platform, and Ylopo, a real estate marketing platform, which would broaden the addressable use case and potentially support higher pricing tiers.

As of early 2022, InterFace had one full-time employee: Daniel Poston. The broader team of five to six people referenced in the interview consists of contractors, including the developer who is the principal of the India-based team being acquired. Upon completion of the merger, the India team's developers will formally join the business, though their employment structure post-merger was not specified.