Poston named Follow Up Boss as the leading real estate CRM, describing it as having no close second. He named Sisu (sisu.co) as the primary data tracking platform that InterFace connects to Follow Up Boss. He also referenced Open to Close as a transaction management platform and Ylopo as a real estate marketing platform, both of which InterFace plans to integrate. These platforms are partners and integration targets rather than direct competitors, and no competitive metrics about rival integration tools were discussed. Direct competitors to InterFace's integration product were not named in the interview.