Klooks Revenue (2023)

Klooks generated an estimated $800K in annual revenue in 2023.

K Looks was generating approximately $50,000 per month in revenue at the time of the January 2023 interview, up from $25,000 per month in January 2022, representing 100% year-over-year growth. On an annualized basis, the $50,000 monthly run rate implies roughly $600,000 in annual revenue. Abu-Jamra set a target of $100,000 per month for 2023, which would represent a further doubling and an annualized run rate of $1.2 million.

K Looks serves approximately 50 direct customers across its business lines as of early 2023. Abu-Jamra described the breakdown as roughly 10 bank clients, 35 to 40 SaaS subscribers, and 4 to 5 large international data aggregators. An additional 200 to 300 customers access K Looks data indirectly through partners that have integrated the company's data and resell it as a module within their own products.

Notable named customers include Capital IQ, which became a client in 2014 and was described as one of the company's first major anchor customers, and Bloomberg. The SaaS product is priced at 1,800 Brazilian reais per month, which Abu-Jamra described as roughly $300 to $400 per month at prevailing exchange rates. The average revenue per user across the SaaS segment is approximately $300 per month. For the data structuring service sold to banks, pricing is charged per financial statement processed, ranging from $25 per statement at low volumes down to $5 per statement at high volumes.

K Looks operates three distinct revenue models. The data as a service segment, representing 60% of revenue, involves selling large structured datasets of public and private company financial statements to banks, insurance companies, and international data distributors. The SaaS segment, 20% of revenue, provides subscribers with online access to K Looks' database of structured public financial statements at 1,800 reais (approximately $300 to $400) per month per seat. The professional services segment, the remaining 20%, involves bespoke data structuring work for bank clients, priced per financial statement processed at rates between $5 and $25 depending on volume.

The average order value for the per-statement service ranges from $25 at the low end of volume to $5 at the high end. The average revenue per SaaS user is approximately $300 per month. With roughly 50 direct customers and a monthly revenue run rate of approximately $50,000, implied average monthly revenue per direct customer is approximately $1,000, though this blended figure reflects the wide mix of contract sizes across segments.

K Looks has been fully bootstrapped. Profitability was not discussed in the interview. The company received a $50,000 grant from an accelerator program run inside a large Brazilian insurance company, but that grant never converted to equity and the accelerator program was subsequently shut down, meaning K Looks carries no outside equity investors. Growth tactics include distribution through value-added resellers, which accounts for the 200 to 300 indirect customers who access K Looks data through integrated partner products.

K Looks employed approximately 35 people as of January 2023. The team includes 6 software engineers, 20 data quality assurance staff, and the remainder in administrative, sales, and other functions. Abu-Jamra noted that 3 people, including himself, carry a sales quota. The host's summary at the close of the interview described 26 of the 35 staff as being in engineering and data cleaning combined, consistent with the 6 engineers plus 20 data quality assurance figure Abu-Jamra provided.