How Karooooo Limited Kenya grew Karooooo Limited Kenya to $5.1M revenue with a 46 person team in 2025.

Karooooo was founded in Kenya and commenced operations in 2010, as a subsidiary of the Cartrack Holdings Limited group which was listed on the Johannesburg Stock Exchange in 2014 (Bloomberg CTK: SJ). Since its founding, the Cartrack Group of companies has swiftly developed into a leading provider of fleet management, stolen vehicle recovery and insurance telematics, with over 730 000 clients across 24 countries worldwide. This growth can be attributed to Vehicle-as-a-Service (VaaS) being an emerging market that is rapidly gaining momentum in both the taxi and the logistics industries. Karooooo’s outstanding service offering is built on the most advanced technologies available, coupled with a devotion to professionalism, hard work and client service. Innovation lies at the heart of our business and is vital to our success. To this end, Karooooo ensures that we are constantly developing new technologies that consider the learnings from all the countries in which we operate, and that we subsequently apply these learnings to our business, thereby ensuring a better product and service is offered. Karooooo’s systems are built on the most advanced technologies available, coupled with devotion to client service. In line with the rapid development and convergence of telecommunication services, Karooooo has expanded the scope of our offering to include full telematics services, with fleet management a particular focus. Karooooo’s user-friendly and cost-effective web-based Fleet Management portal provides a comprehensive set of features, thereby ensuring that customers fleets and human resources can be optimised without upfront costs being incurred. Karooooo’s impressive audited recovery rate of 97% in Kenya is evidence of our success in providing quality services to our clients and to the markets in the regions we operate.

Last updated Sep 18, 2025