These are the top SaaS companies in Kenya. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Kenya by featuring these 18 companies with combined revenues of $19.7M.
Together, Kenya SaaS companies employ over 363 employees, have raised $44.4M capital, and serve over 10M customers around the world.
Latka gets data on SaaS companies by interviewing the founders directly. Over 3,000 interviews organized in excel.
Developer of an online educational service platform designed to provide low-cost mobile technology. The company's platform offers an online assistance application that unites students, parents and teachers via mobile technology and provides online study materials, lessons and data resources, enabling students to get a virtual tutor for universal access to affordable, quality, lifelong learning through ubiquitous mobile technology.
Social Media Marketing Software
Developer a software-as-a-service (SaaS) platform for mobile commerce that is built specifically for African businesses. The company's platform is an easy-to-use online marketplace which allows informal traders, SMEs and established businesses to sell their products.
Developer of a cloud-based software application designed to provide access to microgrid electricity to rural homes. The company's software application and proprietary smart meter run real-time data analytics and automate account management tasks while remotely monitoring and controlling microgrid operations, allowing customers in the rural areas to gain access to an affordable electricity supply that can power small appliances and income-generating equipment.
HR and payroll processing from SMBs in Africa-Gusto for Africa.
Duhqa is a last mile end to end supply chain & distribution technology platform.
Developer of a multi-channel e-commerce business software. The company operates as an e-commerce software provider enabling small and medium-sized enterprises to create an individual software standard as per their requirements, thereby turning individual components into a commercial success.
Financial Services Software
Provider of software as a service tool for funds, companies and law firms intended to securely digitize assets. The company's platform is backed by the latest blockchain technologies and provides strong security and globally transferable securities, enabling users to create and manage digital shares and debt, automate capitalization tables, create customized templates and organize their organizational finances.
Afya Rekod is a digital health data platform that allows to capture, store, and have real-time access to the patients health data.
Information Technology Software
Developer of an online dashboard designed to be used as an instant messaging platform. The company's dashboard provides a Customer Relationship Management (CRM) system application, enabling businesses to communicate with their audiences using WhatsApp, WeChat and other instant messengers.
Software As A Service Platform(Saas)
What are the fastest growing companies doing?
83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.
Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.
If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.
Which CEO’s are the most efficient capital allocators?
We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?
Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).
Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).
The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.