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List of the largest SaaS companies in Kenya

Top SaaS Companies in Kenya

These are the top SaaS companies in Kenya. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Kenya by featuring these 18 companies with combined revenues of $19.7M.

Together, Kenya SaaS companies employ over 363 employees, have raised $44.4M capital, and serve over 10M customers around the world.

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Highlights

Top SaaS Companies with $5 - $10M ARR


Top SaaS Companies with $10M+ ARR


01
$3M
$632K
10M
76
2011
Kenya
02
SG
Sky.Garden

Social Media Marketing Software

Developer a software-as-a-service (SaaS) platform for mobile commerce that is built specifically for African businesses. The company's platform is an easy-to-use online marketplace which allows informal traders, SMEs and established businesses to sell their products.

$3M
-
-
34
2015
Kenya
03
P
Powerhive

Cloud-Based Software

Developer of a cloud-based software application designed to provide access to microgrid electricity to rural homes. The company's software application and proprietary smart meter run real-time data analytics and automate account management tasks while remotely monitoring and controlling microgrid operations, allowing customers in the rural areas to gain access to an affordable electricity supply that can power small appliances and income-generating equipment.

$2M
$41M
-
68
2011
Kenya
04
WP
WorkPay

Payroll Software

HR and payroll processing from SMBs in Africa-Gusto for Africa.

$2M
-
300
22
2020
Kenya
05
D
Duhqa

E-Commerce Software

Duhqa is a last mile end to end supply chain & distribution technology platform.

$2M
$500K
-
18
2021
Kenya
06
eFTS
eFulfilment Transaction Services

E-Commerce Software

Developer of a multi-channel e-commerce business software. The company operates as an e-commerce software provider enabling small and medium-sized enterprises to create an individual software standard as per their requirements, thereby turning individual components into a commercial success.

$2M
-
-
50
2004
Kenya
07
R
Raise

Financial Services Software

Provider of software as a service tool for funds, companies and law firms intended to securely digitize assets. The company's platform is backed by the latest blockchain technologies and provides strong security and globally transferable securities, enabling users to create and manage digital shares and debt, automate capitalization tables, create customized templates and organize their organizational finances.

$1M
-
100
15
2017
Kenya
08
AR
Afya Rekod

Healthcare Software

Afya Rekod is a digital health data platform that allows to capture, store, and have real-time access to the patients health data.

$1M
$2M
-
12
2020
Kenya
09
O
Ongair

Information Technology Software

Developer of an online dashboard designed to be used as an instant messaging platform. The company's dashboard provides a Customer Relationship Management (CRM) system application, enabling businesses to communicate with their audiences using WhatsApp, WeChat and other instant messengers.

$756K
-
-
9
2014
Kenya
10
n
nationfy

Software As A Service Platform(Saas)

$675K
-
-
23
2019
Kenya
1 - 10 of 18Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.