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Valuation · 2021

$10M

2024 Revenue

$113.6K(Est.)

Customers · 2021

10

Funding

$2M

Team

11

Founded

2016

Keito Revenue, Valuation & Funding (2024)

Keito generated an estimated $113.6K in annual revenue in 2024. Source: GetLatka estimate

Keito is a no-code data and workflow automation platform built for enterprise customers, headquartered in Pune, India with additional team members in Bangalore and Delhi. The company targets large organizations in sectors including financial services and government, offering information extraction and process automation that the founder says delivers lower exception rates than competing tools.

Founded and led by Amal PS, a former Infosys and EdgeVerve product manager, Keito closed 2021 with more than 10 enterprise customers and approximately $180,000 in annual revenue, up from roughly $18,000 the prior year. The company raised $400,000 in angel funding across 2019 and 2020 at a $4.3 million pre-money valuation and, as of December 2021, was mid-raise on a $1.2 million institutional round targeting a $10 million valuation, with $600,000 already subscribed.

The business operates on an enterprise licensing model with contract durations of two to three years, supplemented by paid proof-of-concept engagements. Amal PS retains a 70 percent ownership stake, with investors holding 20 percent and employees holding the remaining 10 percent through an ESOP pool.

Last updated

Keito Revenue

Keito crossed approximately $200,000 in cumulative annual contract value in 2021, with Amal PS telling the host that the company had crossed "around 200 ks plus in a year" as of the interview date. On a monthly basis, the company was generating roughly $15,000 in November 2021, compared to approximately $1,000 to $2,000 per month a year earlier, representing a roughly tenfold increase over twelve months.

Keito Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$40K$80K$120K$160K$200K201620172018201920202021202220232024$0$12K$180K$100K$113.6KSource: GetLatka.com interview on Dec 14, 2021 with Amal P S
YearMilestoneSource
2024Keito Hit $113.6k revenue in October 2024Estimated
2023Keito Hit $89.8k revenue in November 2023Estimated
2022Keito Hit $100k revenue in May 2022Not recorded
2021Keito revenue in 2021: $180kWatch[1]
2020Keito revenue in 2020: $12kWatch[2]
2016Launched with $0 revenue

Annualizing the November 2021 monthly run rate of $15,000 produces approximately $180,000 in 2021 revenue, against an estimated $18,000 for 2020. Amal PS projected that Keito could cross $1 million in ARR within two years, though that figure was a forward-looking statement and not a confirmed figure. A GetLatka estimate for 2022 revenue, applying the trailing growth rate with a deceleration adjustment, would place the range at roughly $300,000 to $600,000, though the actual outcome depends heavily on enterprise contract conversion rates and should be treated as an estimate only.

Revenue is generated through two streams: enterprise license fees tied to data volume processed, and one-time paid proof-of-concept fees ranging from $2,000 to $5,000 per engagement. Amal PS noted that license costs scale directly with the volume of data processed on the platform.

Keito Valuation, Funding Rounds

Keito reached a $10M valuation in 2021, set during its Series A round.

Keito has raised $2M in total funding across 3 rounds, with its most recent round in 2022.

Keito Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$2.5M$500K$5M$1M$7.5M$1.5M$10M$2M$12.5M$2.5M2016201720182019202020212022$10MSource: GetLatka.com interview on Dec 14, 2021 with Amal P S
YearRoundAmountValuation% SoldSource
2022Funding round$360K--Not recorded
2021Series A$1.2M$10M12%Not recorded
2020Seed$400K$4.3M9%Watch[1]

Founders

Amal PS

CEO

Amal PS is the founder and CEO of Keito. He was 29 years old at the time of the December 2021 interview. He holds an engineering background and previously worked as a product manager at Infosys and its subsidiary EdgeVerve. He was also part of the leadership of two small businesses, during which tenure he says revenue increased by more than 200 percent.

Amal PS described himself as a pro athlete with interests in kickboxing, fitness, shot put, and javelin. He sleeps approximately six hours per night and is married with no children. He cited "Hard Things About Hard Things" and Phil Knight's "Shoe Dog" as his favorite business books and named Steve Jobs as the CEO he studies most closely.

On net worth: Amal PS owns 70 percent of Keito, which was targeting a $10 million valuation in its current institutional round. Applying that target valuation to his stake produces a GetLatka estimate of approximately $7 million in implied equity value, though the round had not closed at the time of the interview and the valuation was not yet confirmed by a completed transaction. Net worth beyond this equity stake was not discussed.

Amal P S

Founder

Q&A

QuestionAnswer
What's your age?32

Customers

Keito served more than 10 enterprise customers as of December 2021, including the Government of India and Thomas Cook. The average revenue per customer at the time of the interview was approximately $1,500 per month, a figure Amal PS confirmed when the host divided the $15,000 monthly revenue figure by the 10-customer base.

Pricing is volume-based. Enterprise customers pay between $5,000 and $10,000 per month at full production scale, with license costs tied directly to the volume of data processed. One mortgage customer was processing more than 100,000 documents per month on the platform. Paid proof-of-concept engagements are priced as one-time fees ranging from $2,000 to $5,000. Amal PS noted that several customers were still transitioning from paid POC status to full production licensing at the time of the interview, which depressed the average billing figure.

Enterprise contracts run for two to three years. Churn was not measurable at the time of the interview because most customers were still within their initial contract periods.

Keito serves 10 customers.

Keito Business Model

Keito operates an enterprise licensing model in which fees scale with the volume of data processed through the platform. This is supplemented by one-time paid proof-of-concept fees of $2,000 to $5,000 per customer. The customer acquisition cost to secure a $3,000 POC engagement was approximately $3,000 to $3,500, which Amal PS described as an operational breakeven on the POC itself, with upside coming only if the customer converts to a recurring production license.

The average order value for a POC engagement was approximately $2,000, and the average revenue per user across the full customer base was approximately $1,500 per month as of late 2021. Enterprise contracts run two to three years, providing revenue visibility once customers move from POC to production. Amal PS said the company had not yet reached a stage where churn could be meaningfully measured, given that most customers were still inside their initial contract windows.

Gross margin, burn rate, runway, and profitability were not discussed in the interview. The company was actively raising capital as of December 2021, suggesting it was not yet operating at breakeven on a fully loaded basis, though this was not confirmed explicitly.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2021)

10

“Amal P. S.: More than 10 enterprise customers.”

Watch

Average revenue per user (2021)

$1,500

“Nathan Latka: Averages, we're just dividing two numbers. If you're doing $15,000 a month in revenue, which is what you just said, and you have 10 customers, we can divide. Right? So each customer on average is about $1,500 per month. Amal P. S.: Yeah. So that would become the average size of the customer who is paying today, but it consists of two kind of revenue numbers, right? One is from the license fee, second is from your paid POC cost.”

Watch

Customer acquisition cost (2021)

$3,000

“Amal P. S.: The cost to get a $3,000 POC is around $3,000 to $3,500 for us today.”

Watch

Keito Employees & Team Size

Keito had 14 people on its team as of December 2021, including 6 interns working full time. Of the total team, 9 people were in engineering roles. Amal PS confirmed he is himself an engineer.

The team is primarily based in Pune, India, with additional members in Bangalore and Delhi. Ten percent of the company is reserved for employees through an ESOP pool, which Amal PS said early employees hold in meaningful amounts.

Keito employs approximately 11 people as of 2026. It serves 10 customers that rely on its solutions.

Keito Team GrowthReported headcount over time0815233038201620172018201920202021202220232024001111Source: GetLatka.com interview on Dec 14, 2021 with Amal P S
YearMilestoneSource
2024Reached 11 employees (October 2024)Not recorded
2023Reached 11 employees (November 2023)Not recorded
2022Reached 14 employees (November 2022)Not recorded
2022Reached 14 employees (May 2022)Not recorded
2021Reached 14 employees (December 2021)Not recorded
2020Reached 29 employees (November 2020)Not recorded
2020Reached 29 employees (June 2020)Not recorded

Frequently Asked Questions about Keito

What is Keito's revenue?

As of 2024, Keito generated an estimated $113.6K in annual revenue.

What is Keito's valuation?

As of 2021, Keito was valued at $10M.

Who founded Keito?

Keito was founded by Amal P S.

When was Keito founded?

Keito was founded in 2016.

Who is the CEO of Keito?

The CEO of Keito is Amal PS.

How much funding does Keito have?

Keito raised $2M across 3 rounds.

How many employees does Keito have?

As of 2024, Keito had 11 employees.

Where is Keito headquartered?

Keito is headquartered in India.

Full Interview Transcripts

Zero to $15k/mo in 12 Months, Data Automation Tool Now Raising $1.2m on $10mDec 14, 2021

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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