Kovai.co is a bootstrapped, multi-product SaaS company founded in 2011 by Saravana Kumar, who serves as CEO. The company is headquartered in London, UK, with the majority of its roughly 250-person team based in India.
Kovai's last reported revenue was $10M in 2021 (Saravana Kumar on camera). GetLatka estimates it at about $32.5M a year (October 2024). Kovai is #188 on the Latka List. The list ranks the 1,297 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Dec 2015 | $2.4M | – |
| Dec 2016 | $3.2M | – |
| Dec 2017 | $4.5M | – |
| Dec 2018 | $6M | – |
| Dec 2019 | $7.5M | – |
| 2021 | $10M | Saravana Kumar on cameraWatch at 1:23 |
| Nov 2022 | $12.3M | – |
| Nov 2023 | $18.1MEST | GetLatka estimate |
| Oct 2024 | $32.5MEST | GetLatka estimate |
– source not recorded
Kovai has never raised outside capital; Saravana Kumar said so on camera.
Nathan Latka has interviewed Kovai once, speaking with Saravana Kumar. Each figure links to the second it was said.
Watch: How Kovai Scaled to $10M ARR as a Bootstrapped Multiproduct SaaS Company (Talk by CEO Saravana Kumar)March 2023 · Saravana Kumar, CEO and Founder
Kovai competes most directly with Zapier, Workato and Tray.io.
Saravana Kumar is CEO of Kovai. Kovai had 300 employees (October 2024, LinkedIn).
Also at KovaiPhillippa De'Ath, Krishna M, Gowtham S, Makeshkumar Suba, Sathasivam Thirumoorthi, Kavi Sri Rajagopal, Karthikeyan Vellingiri, Deva Prakash Anandan, Vidhya M, Yaswanth Kumar, Kameshwaran Sivarajan, Naveeth Z A, Deepthi Murugaraj, Sandhiya Sivakumar, Sabareeswaran B, Prithiviraj R, Kiran Varghese, Aravindan A, Vishnu Balachandran, Karthika Prabakaran, Tejasvni Raju, Mohammad Faruk, Aghilan D J, Vishal Elankumaran, Sakthipriya Palaniswamy, Sailesh Shocker, Dharshini Preethu, Shivani Ravikumar, Ranjith Kumar S, Harish Ganesan, Kannan Kaliyappan, Indhujaa Sreedhar, Haripriya Loganathan, Mohamed Kasim Bahad M, Archana Sukumaran, Prabakaran A, Guna Sekhar, Giriprakash Murugan, Fareed Ahamed, Vaishnave Jayaraman, Pavithra Gopalakrishnan, Dinesh Raj, Kiruthika R, Senthil Kumar Palanisamy, Anand Murali M S, Ari Cela, Praveena Vijay, Morgan Males, Dev Bharath, Priya Darshini Eswaran, Gowthaman G, Iyswarya Vignesh, Anu Keerthana, Mithun Kandasamy, Aishwarya N M, Harihar Prasad, Thiruthani R., Selvaraaju Murugesan, Pragathi Mohan, Uma Maheswari, Jessintha J, Pavithra Mathivanan, Pradeepa Somasundaram, Gayathri R, Mohammed Ishack, Shane K S, Poornima Marimuthu, Jones Prabu Justin Raj, Jubina K P, Vikram Krishna K, Anand Balu, Keyan EGF, Kausic Sivakumar, Janakiram R, Swathi Selvaraj, Antony Praveen, Sandhra KK, Praveena Jayanarayanan, Charles Tony, Suresh Kannan, Prabagaran Saminathan, Srinath Rangaraj, Sharwin Karunakaran, Santhosh Kannan, Viswa Elamaran, Logesh Waran, Daniel Premkumar, Ramesh Lokesh, Swaminathan Umamaheswaran, Praveen Kumar, Pavithra Rajen, Fazulullah R, Syed Irfan SA, Bharath Balan Ashokkumar
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 300 | |
| Nov 2023 | 300 | – |
| Sep 2023 | 300 | – |
| Jul 2023 | 295 | – |
| Jul 2023 | 292 | – |
| 2023 | 273 | – |
| 2023 | 266 | – |
| Nov 2022 | 250 | – |
| 2022 | 254 | – |
| 2022 | 250 | – |
| Nov 2021 | 204 | – |
| Aug 2021 | 204 | – |
| Apr 2021 | 240 | – |
| 2021 | 199 | – |
| Nov 2020 | 187 | – |
| 2019 | 50 | Saravana Kumar on cameraWatch at 2:33 |
GetLatka estimates Kovai's revenue at about $32.5M a year (October 2024). The last reported figure was $10M in 2021, as Saravana Kumar said on camera.
Kovai is bootstrapped and has never raised outside capital, as Saravana Kumar said on camera.
Kovai had 300 employees in October 2024, according to LinkedIn.
Saravana Kumar is the CEO of Kovai. Nathan Latka interviewed Saravana Kumar in March 2023.
5 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Nov 6, 2026Data disclaimerReport a correctionClaim this profile
Zapier
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