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How Merchant Centric CEO David Bay grew Merchant Centric to $2.5M revenue with a 23 person team in 2025.

Merchant Centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level executives with insights that drive revenue. With the use of proprietary data and technology, combined with data analytics and intelligence, Merchant Centric offers customized DAaaS (Data Analytics as a Service) and SaaS (Software as a Service) solutions. These solutions identify what strategies and actions will increase revenue, as well as, provide an enterprise-class platform to implement and monitor those actions. Merchant Centric also helps companies increase revenue by providing full-service marketing solutions that strengthen and defend brands at the location level. Services include business listing optimization, competitive intelligence and online reputation management.

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Merchant Centric Revenue

In 2025, Merchant Centric's revenue reached $2.5M. Since its launch in 2013, Merchant Centric has shown consistent revenue growth.

Merchant Centric Revenue GrowthReported revenue / ARR by year$0$600K$1M$2M$2M$3M2013201520172019202120232025$0$3MSource: GetLatka.com
YearMilestone
2025Merchant Centric Hit $2.5m revenue in July 2025
2013Launched with $0 revenue

Merchant Centric Valuation, Funding Rounds

Merchant Centric's most recent disclosed valuation is $7.6M.

Merchant Centric is a bootstrapped Analytics Platforms startup. Founded in 2013, Merchant Centric has grown to $2.5M in revenue without raising any venture capital or outside funding.

As a self-funded Analytics Platforms SaaS company, Merchant Centric has built its business with no outside investment.

Merchant Centric Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120132013 cumulative: $0 • 2013 Founded: $02013 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Merchant Centric Employees & Team Size

Merchant Centric employs approximately 23 people as of 2026.

Merchant Centric has 23 total employees in different roles and functions.

Merchant Centric Team GrowthReported headcount over time05101520252013201520172019202120232025002323Source: GetLatka.com
YearMilestone
2025Reached 23 employees (July 2025)

Founder / CEO

David Bay

David Bay is listed as Founder / CEO at Merchant Centric.

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Customers

We do not have customer count information for Merchant Centric yet.

Frequently Asked Questions about Merchant Centric

What is Merchant Centric's revenue?

Merchant Centric generates $2.5M in revenue.

Who is the CEO of Merchant Centric?

The CEO of Merchant Centric is David Bay.

How much funding does Merchant Centric have?

Merchant Centric raised $0.

How many employees does Merchant Centric have?

Merchant Centric has 23 employees.

Where is Merchant Centric headquarters?

Merchant Centric is headquartered in Westlake Village, California, United States.

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Compare Merchant Centric to the industry

Merchant Centric operates across multiple industries. Browse revenue, funding, and growth data for Merchant Centric in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Merchant Centric Revenue 2025: $2.5M ARR, $7.6M Valuation