
Merchant Centric
Valuation
$7.6M
2025 Revenue
$2.5M
Funding
$0
Team
23
Founded
2013
How Merchant Centric CEO David Bay grew Merchant Centric to $2.5M revenue with a 23 person team in 2025.
Merchant Centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level executives with insights that drive revenue. With the use of proprietary data and technology, combined with data analytics and intelligence, Merchant Centric offers customized DAaaS (Data Analytics as a Service) and SaaS (Software as a Service) solutions. These solutions identify what strategies and actions will increase revenue, as well as, provide an enterprise-class platform to implement and monitor those actions. Merchant Centric also helps companies increase revenue by providing full-service marketing solutions that strengthen and defend brands at the location level. Services include business listing optimization, competitive intelligence and online reputation management.
Last updated
Merchant Centric Revenue
In 2025, Merchant Centric's revenue reached $2.5M. Since its launch in 2013, Merchant Centric has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Merchant Centric Hit $2.5m revenue in July 2025 |
| 2013 | Launched with $0 revenue |
Merchant Centric Valuation, Funding Rounds
Merchant Centric's most recent disclosed valuation is $7.6M.
Merchant Centric is a bootstrapped Analytics Platforms startup. Founded in 2013, Merchant Centric has grown to $2.5M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, Merchant Centric has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Merchant Centric Employees & Team Size
Merchant Centric employs approximately 23 people as of 2026.
Merchant Centric has 23 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 23 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Merchant Centric yet.
Frequently Asked Questions about Merchant Centric
What is Merchant Centric's revenue?
Merchant Centric generates $2.5M in revenue.
Who is the CEO of Merchant Centric?
The CEO of Merchant Centric is David Bay.
How much funding does Merchant Centric have?
Merchant Centric raised $0.
How many employees does Merchant Centric have?
Merchant Centric has 23 employees.
Where is Merchant Centric headquarters?
Merchant Centric is headquartered in Westlake Village, California, United States.
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Compare Merchant Centric to the industry
Merchant Centric operates across multiple industries. Browse revenue, funding, and growth data for Merchant Centric in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .