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Top 709 Marketing Analytics Software SaaS Companies in May 2026

As of May 2026, there are 709 SaaS companies in Marketing Analytics Software. They have combined revenues of $7.4B and employ 51.3K people. They have raised $5.1B and serve 781.5M customers combined.

Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.

Companies
709
Revenue
$7.4B
Funding
$5.1B
Employees
51.3K

Filters

Sorting: Highest -> Lowest

Filters

Top Marketing Analytics Software Companies

Showing 10 of 709 companies ranked by annual revenue.

1
AppsFlyer

San Francisco, California, United States

a platform to measure and analyze user engagement and marketing ROI

Revenue
$508.4M
Customers
80K
Year founded
2011
Funding
$293.6M
Team size
1.5K
Growth
27.1%
2
IRI

Chicago, Illinois, United States

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.

Revenue
$268.5M
Customers
-
Year founded
-
Funding
-
Team size
2.4K
Growth
-
3
jellyfish.com

London, Greater London, United Kingdom

Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand. We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analytics We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

Revenue
$245M
Customers
-
Year founded
2005
Funding
-
Team size
2.2K
Growth
-
4
Iterable

San Francisco, California, United States

Optimize and measure every customer interaction

Revenue
$240M
Customers
-
Year founded
2013
Funding
$342.2M
Team size
852
Growth
20%
5
Adswerve

Denver, Colorado, United States

Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers

Revenue
$216.9M
Customers
800
Year founded
2009
Funding
$12.8M
Team size
255
Growth
-3.64%
6
Yunxi Technology

Guangzhou, Guangdong, China

Developer of a marketing platform intended to offer digital transformation solutions and products. The company's platform offers a variety of digital transformation solutions and products including cloud services, multi-channel marketing, sales intelligence, among others, enabling enterprises to achieve technological innovation, improve business operational efficiency and reduce enterprise cost.

Revenue
$210.1M
Customers
40
Year founded
2016
Funding
-
Team size
10
Growth
-
7
RightChoice.ai

Gurugram, India

RightChoice.ai provides listing management, reviews and reputation, enterprise solutions, and keyword tracker services. It operates as an AI-driven reputation management software for businesses.

Revenue
$186.8M
Customers
-
Year founded
2023
Funding
-
Team size
797
Growth
-
8
iQuanti

Jersey City, New Jersey, United States

Digital marketing firm igniting powerful performance for global brands using an approach rooted in data science and vertical knowledge

Revenue
$170M
Customers
-
Year founded
2008
Funding
-
Team size
471
Growth
-
9
VideoAmp

Los Angeles, California, United States

VideoAmp is a US-based software company that provides a platform for cross-screen video advertising and measurement. VideoAmp's platform enables advertisers and media companies to plan, execute, and measure video advertising campaigns across multiple screens, including TV, digital, and mobile. The platform includes features such as cross-screen planning, audience targeting, real-time optimization, and measurement and attribution tools.

Revenue
$149.9M
Customers
-
Year founded
2014
Funding
$456.6M
Team size
711
Growth
31.81%
10
Branch Metrics

Palo Alto, California, United States

deep linking and mobile attribution platform

Revenue
$125M
Customers
900
Year founded
2014
Funding
$667.1M
Team size
507
Growth
-

Inclusion Criteria

- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance

Marketing Analytics Software SaaS Companies | GetLatka