1
AppsFlyer
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
Top 10 Marketing Analytics Software Companies (November 2026)
As of November 2026, Latka tracks 693 marketing analytics software companies. They have combined revenues of $6.6B and employ 46.7K people. They have raised $6.2B and serve 716.5M customers combined.
Every company below sells marketing analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Marketing Analytics Software Companies do
Marketing Analytics Software refers to a category of tools designed to analyze and optimize marketing performance through the collection and interpretation of data from various marketing channels. These tools provide insights into customer behavior, campaign effectiveness, and marketing ROI by enabling users to track metrics such as website traffic, social media engagement, and email performance. Typical features of marketing analytics software include data visualization, customizable dashboards, reporting capabilities, and integration with other marketing tools. Users often include marketing teams, data analysts, and business intelligence professionals who seek to make data-driven decisions. Common use cases involve tracking campaign performance, segmenting audiences, and measuring the impact of multi-channel marketing efforts on overall business goals.
- Companies
- 693
- Revenue
- $6.6B
- Funding
- $6.2B
- Employees
- 46.7K
Filters
Sorting: Highest -> Lowest
Top Marketing Analytics Software Companies by revenue
Showing 10 of 693 companies ranked by annual revenue.
2
IRI
Chicago, Illinois, United States
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.
- Revenue
- $268.5M
- Team size
- 2.4K
3
Adswerve
Denver, Colorado, United States
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
- Revenue
- $216.9M
- Customers
- 800
- Year founded
- 2009
- Funding
- $6.4M
- Team size
- 255
4
Yunxi Technology
Guangzhou, Guangdong, China
Developer of a marketing platform intended to offer digital transformation solutions and products. The company's platform offers a variety of digital transformation solutions and products including cloud services, multi-channel marketing, sales intelligence, among others, enabling enterprises to achieve technological innovation, improve business operational efficiency and reduce enterprise cost.
- Revenue
- $210.1M
- Customers
- 40
- Year founded
- 2016
- Team size
- 10
- Revenue
- $200M
- Year founded
- 2013
- Funding
- $342.2M
- Team size
- 852
6
RightChoice.ai
Gurugram, India
RightChoice.ai provides listing management, reviews and reputation, enterprise solutions, and keyword tracker services. It operates as an AI-driven reputation management software for businesses.
- Revenue
- $186.8M
- Year founded
- 2023
- Team size
- 797
7
iQuanti
Jersey City, New Jersey, United States
Digital marketing firm igniting powerful performance for global brands using an approach rooted in data science and vertical knowledge
- Revenue
- $170M
- Year founded
- 2008
- Team size
- 471
8
VideoAmp
Los Angeles, California, United States
VideoAmp is a US-based software company that provides a platform for cross-screen video advertising and measurement. VideoAmp's platform enables advertisers and media companies to plan, execute, and measure video advertising campaigns across multiple screens, including TV, digital, and mobile. The platform includes features such as cross-screen planning, audience targeting, real-time optimization, and measurement and attribution tools.
- Revenue
- $149.9M
- Year founded
- 2014
- Funding
- $456.6M
- Team size
- 711
- Revenue
- $125M
- Customers
- 900
- Year founded
- 2014
- Funding
- $667.1M
- Team size
- 507
10
Axtria
Berkeley Heights, NJ, United States
Axtria is a global provider of award-winning cloud software and data analytics to the Life Sciences industry. Axtria’s solutions are used to digitally transform the entire product commercialization process, driving sales growth, and improving healthcare outcomes for patients. Our focus is on delivering solutions that help customers complete the journey from Data-to-Insights-to-Action and get superior returns from their sales and marketing investments. With a footprint in more than 75 countries, Axtria is proud to be a certified Great Place To Work(C). To learn more, visit https:/www.axtria.com/
- Revenue
- $105M
- Year founded
- 2010
- Funding
- $184.8M
- Team size
- 3.6K
Frequently asked questions about Marketing Analytics Software Companies
How many marketing analytics software companies are there?
Latka tracks 693 marketing analytics software companies with reported revenue. Together they generate $6.6B in annual revenue and employ 46.7K people.
Which marketing analytics software company is the largest?
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
How much revenue does a typical marketing analytics software company make?
The average marketing analytics software company in this list makes $9.5M a year, across 693 companies with reported revenue. They serve 716.5M customers combined.
Who are the leading Marketing Analytics software vendors?
Ranked by annual revenue, the leaders are AppsFlyer, IRI, Adswerve, Yunxi Technology and Iterable.
How much funding have marketing analytics software companies raised?
The 693 marketing analytics software companies tracked here have raised $6.2B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Provides insights into customer behavior based on data from various marketing channels - Includes features for data visualization and customized reporting - Supports integration with other marketing tools and platforms - Enables real-time monitoring and tracking of marketing campaigns - Allows for audience segmentation and targeting - Not merely focused on data collection; must also analyze and report on marketing performance