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How Norce CEO Niclas Heurlin grew Norce to $9.6M revenue with a 87 person team in 2025.

Norce is the Nordic region’s leading SaaS platform for digital commerce. We empower B2B and B2C companies with powerful technology to accelerate their digital business. Our expertise lies in managing large and complex assortments, optimising pricing & campaigns, and delivering powerful B2B functionality. We meet the most advanced needs for security, flexibility, and scalability through an architecture that is True SaaS, API-first, headless, and composable.

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Norce Revenue

In 2025, Norce's revenue reached $9.6M. Since its launch in 2003, Norce has shown consistent revenue growth.

Norce Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M200320052007200920112013201520172019202120232025$0$10MSource: GetLatka.com
YearMilestone
2025Norce Hit $9.6m revenue in July 2025
2003Launched with $0 revenue

Norce Valuation, Funding Rounds

Norce's most recent disclosed valuation is $28.7M.

Norce is a bootstrapped B2B Services Review Platforms startup. Founded in 2003, Norce has grown to $9.6M in revenue without raising any venture capital or outside funding.

As a self-funded B2B Services Review Platforms SaaS company, Norce has built its business with no outside investment.

Norce Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120032003 cumulative: $0 • 2003 Founded: $02003 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Norce Employees & Team Size

Norce employs approximately 87 people as of 2026.

Norce has 87 total employees in different roles and functions.

Norce Team GrowthReported headcount over time020406080100200320052007200920112013201520172019202120232025008787Source: GetLatka.com
YearMilestone
2025Reached 87 employees (July 2025)

Founder / CEO

Niclas Heurlin

Niclas Heurlin is listed as Founder / CEO at Norce.

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Customers

We do not have customer count information for Norce yet.

Frequently Asked Questions about Norce

What is Norce's revenue?

Norce generates $9.6M in revenue.

Who is the CEO of Norce?

The CEO of Norce is Niclas Heurlin.

How much funding does Norce have?

Norce raised $0.

How many employees does Norce have?

Norce has 87 employees.

Where is Norce headquarters?

Norce is headquartered in Gothenburg, Västra Götaland County, Sweden.

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Compare Norce to the industry

Norce operates across multiple industries. Browse revenue, funding, and growth data for Norce in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .