As of November 2026, Latka tracks 470 digital analytics software companies. They have combined revenues of $5.3B and employ 29.1K people. They have raised $5.3B and serve 22.6M customers combined.
Every company below sells digital analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Digital analytics software encompasses tools designed to collect, measure, analyze, and interpret data from online interactions. This category focuses on understanding user behavior, optimizing digital content, and enhancing overall marketing strategies. Typical features include data visualization, real-time analytics, user segmentation, and conversion tracking, enabling organizations to make data-driven decisions effectively. The primary use cases for digital analytics software span various sectors, including e-commerce, media, and telecommunications, among others. Businesses leverage these tools to gain insights into customer engagement, website performance, and campaign effectiveness. Common user personas include digital marketers, product managers, data analysts, and e-commerce managers, all of whom rely on data to inform their strategies and improve user experiences.
Sorting: Highest -> Lowest
Showing 10 of 470 companies ranked by annual revenue.
Lexington, Kentucky, United States
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
Paris, France, France
an advanced analytics platform that helps businesses to understand and improve their digital customer experiences.
Denver, Colorado, United States
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
Guangzhou, Guangdong, China
Developer of a marketing platform intended to offer digital transformation solutions and products. The company's platform offers a variety of digital transformation solutions and products including cloud services, multi-channel marketing, sales intelligence, among others, enabling enterprises to achieve technological innovation, improve business operational efficiency and reduce enterprise cost.
Jersey City, New Jersey, United States
Digital marketing firm igniting powerful performance for global brands using an approach rooted in data science and vertical knowledge
Chicago, Illinois, United States
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
New York, New York, United States
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
Conway, Arkansas, United States
Acoustic is a marketing cloud platform that provides solutions for digital marketing, analytics, and personalization. The company is headquartered in Conway, Arkansas, and was founded in 2019. Acoustic's platform enables marketers to manage and optimize customer experiences across multiple channels, including email, mobile, social media, and web. Their solutions are designed to help businesses improve their marketing performance, increase customer engagement and loyalty, and drive growth.
Lake Oswego, Oregon, United States
Fueling Dealer Growth LeadVenture's technology platforms power over 40,000 dealers. LeadVenture is the preeminent digital solutions provider with a proven track record in websites, digital retailing, eCommerce, parts, garments and accessories, and digital marketing. We serve over 200 OEMs and Distributors and 40,000 dealership customers. Our mission is to revolutionize your digital outreach with turnkey solutions, helping you achieve sustainable growth through increased sales.
Latka tracks 470 digital analytics software companies with reported revenue. Together they generate $5.3B in annual revenue and employ 29.1K people.
Rubicon is the largest, with $697.6M in annual revenue, founded in 2008.
The average digital analytics software company in this list makes $11.3M a year, across 470 companies with reported revenue. They serve 22.6M customers combined.
Ranked by annual revenue, the leaders are Rubicon, Contentsquare, Bloomreach, Adswerve and Yunxi Technology.
The 470 digital analytics software companies tracked here have raised $5.3B in disclosed funding between them.
- Must provide capabilities for tracking and analyzing user interactions across digital platforms - Must offer data visualization tools to simplify the interpretation of analytics - Must enable real-time reporting to allow timely decision-making - Should support user segmentation to gain insights into specific audience behaviors - Must integrate with other marketing tools for comprehensive data analysis - Not just focused on historical data; must also provide predictive analytics features - Must comply with data privacy regulations and standards
