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How Opt It, Inc. CEO Brian Stafford grew Opt It, Inc. to $660K revenue with a 6 person team in 2025.

Opt It, Inc., based in Chicago, IL, is the premier provider of text messaging applications for brands and businesses. Founded in 2004, Opt It’s goal was to develop a web-based software solution for creating, managing and tracking text message marketing campaigns. The company has grown to be one of the leaders for do-it-yourself text messaging solutions. Today, these solutions span beyond marketing and are used in all facets of communications including notifications, social media integration and direct business-to-person dialogue. Opt It's platform sits at the center of this communication hub providing businesses with a software as a service solution to launch text messaging programs within minutes. These programs can reach 98% of the mobile phones in the US and utilizing a high throughput and reliable infrastructure with best in class features of any software as a service model.

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Opt It, Inc. Revenue

In 2025, Opt It, Inc.'s revenue reached $660K. Since its launch in 2004, Opt It, Inc. has shown consistent revenue growth.

Opt It, Inc. Revenue GrowthReported revenue / ARR by year$0$150K$300K$450K$600K$750K200420062008201020122014201620182020202220242025$0$660KSource: GetLatka.com
YearMilestone
2025Opt It, Inc. Hit $660k revenue in July 2025
2004Launched with $0 revenue

Opt It, Inc. Valuation, Funding Rounds

Opt It, Inc.'s most recent disclosed valuation is $2M.

Opt It, Inc. is a bootstrapped Business Instant Messaging Software startup. Founded in 2004, Opt It, Inc. has grown to $660K in revenue without raising any venture capital or outside funding.

As a self-funded Business Instant Messaging Software SaaS company, Opt It, Inc. has built its business with no outside investment.

Opt It, Inc. Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120042004 cumulative: $0 • 2004 Founded: $02004 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Opt It, Inc. Employees & Team Size

Opt It, Inc. employs approximately 6 people as of 2026.

Opt It, Inc. has 6 total employees in different roles and functions.

Opt It, Inc. Team GrowthReported headcount over time0235682004200620082010201220142016201820202022202420250066Source: GetLatka.com
YearMilestone
2025Reached 6 employees (July 2025)

Founder / CEO

Brian Stafford

Brian Stafford is listed as Founder / CEO at Opt It, Inc..

Q&A

QuestionAnswer
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Customers

We do not have customer count information for Opt It, Inc. yet.

Frequently Asked Questions about Opt It, Inc.

What is Opt It, Inc.'s revenue?

Opt It, Inc. generates $660K in revenue.

Who is the CEO of Opt It, Inc.?

The CEO of Opt It, Inc. is Brian Stafford.

How much funding does Opt It, Inc. have?

Opt It, Inc. raised $0.

How many employees does Opt It, Inc. have?

Opt It, Inc. has 6 employees.

Where is Opt It, Inc. headquarters?

Opt It, Inc. is headquartered in Chicago, Illinois, United States.

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X-CITE S.A. logo

X-CITE S.A.

We merged the IoT & AI SYSTEM ENABLER and DESIGN HOUSE view, creating a unique positioning to enable private and public clients ’cross industries to deploy IoT, AI & 5G solutions in a reliable way, “Out of the Box”. Regrouping multiple expertise – IoT, Cloud technologies, Mass data, AI, ML, Security, NG telco networks incl. 5G & xPON, automatization - our offer is unique! From idea generation, over fast prototypes, POCs’, followed by large implementations using X-BRAiN as a Connectivity, Mass-data and AI Accelerator incl. NEF-SCEF 5G integration. X-CITE is official Google Cloud partner. Our aim is to build a library of +200 AI & 5G use cases covering the most essential verticals, allowing our multi-disciplinary teams together with customers to rapidly formulate ideas or use-cases and implement them in X-BRAiN with low TTM. X-BRAiN uses ML and AI algorithms to address IoT and its associated problems, all available in a subscription model. Our Foundational Technology Platform is blockchain enabled. Learn more on www.x-brain.io Our offer includes a growing Edge hardware portfolio integr. with X-BRAiN and available in subscription model. It includes a world first advanced 5G Google Coral Module which can be mounted straight on devices including Drones; modular 4G LTE Cat. M1/Cat. NB2/EGPRS & GNSS high-speed Tracker and environmental Sensor, NB1/NB2 and M1 cellular LPWAN vehicle and health tracker. We are accelerating our move to a Digital Business Platform model and open-up X-BRAiN to developers that can make more of the data, assets, and services available – Become part of our “Firestarters” developer community. We design and build your future IoT, AI, 5G and circular economy strategy and products. X-CITE is headquartered in Luxembourg, with offices in Munich and Belgrade and strong links to UK.

Compare Opt It, Inc. to the industry

Opt It, Inc. operates across multiple industries. Browse revenue, funding, and growth data for Opt It, Inc. in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Opt It, Inc. Revenue 2025: $660K ARR, $2M Valuation