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Top 50 SMS Marketing Software Companies (August 2026)

As of August 2026, Latka tracks 155 SMS marketing software companies. They have combined revenues of $4.5B and employ 13.7K people. They have raised $3.5B and serve 1.3M customers combined.

Every company below sells SMS marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What SMS Marketing Software Companies do

SMS marketing software is a category of tools designed to facilitate the sending of promotional and transactional text messages to consumers. These platforms enable businesses to communicate with customers through SMS, a direct marketing channel that allows for immediate engagement. Common use cases include sending promotional offers, alerts, reminders, and updates, maximizing customer interaction and engagement in a timely manner. Typical features of SMS marketing software include message automation, segmentation of contact lists, two-way messaging capabilities, personalization options, compliance with regulatory standards, and performance analytics. Users of these platforms range from marketing teams seeking to enhance their outreach efforts to customer service departments aiming to improve communication efficiency. The primary buyer personas include marketing professionals, digital marketers, and small business owners looking to leverage SMS for direct consumer communications.

Companies
155
Revenue
$4.5B
Funding
$3.5B
Employees
13.7K

Filters

Sorting: Highest -> Lowest

Filters

Top SMS Marketing Software Companies by revenue

Showing 10 of 155 companies ranked by annual revenue.

1Infobip logo
Infobip

London, England, United Kingdom

Infobip is a global leader in omnichannel engagement, offering a wide array of messaging channels and tools for advanced customer engagement, authentication, and security. We simplify complex consumer communications to help clients grow their business and enhance customer experiences quickly, securely, and reliably. As a quality-driven engineering powerhouse, we’ve grown over 15 years to include 70+ offices across six continents with over 3,700 experts. We’re committed to innovation, developing all our solutions in-house, and are proud of our talented team. Our approach is rooted in learning by doing, driven by a passion for technology.

Revenue
$2B
Year founded
2006
Funding
$700M
Team size
4.3K
2Bird (Formerly MessageBird) logo
Bird (Formerly MessageBird)

Amsterdam, North Holland, Netherlands

a cloud communications platform to communicate with customers through various channels such as SMS, voice, chat, and email.

Revenue
$900M
Customers
15K
Year founded
2011
Funding
$1.1B
Team size
165
3GupShup logo
GupShup

San Francisco, California, United States

the leading conversational messaging platform

Revenue
$360.5M
Customers
100K
Year founded
2004
Funding
$144.1M
Team size
1.1K
4Attentive logo
Attentive

New York, New York, United States

a personalized mobile messaging platform for innovative brands & organizations

Revenue
$308.7M
Customers
2K
Year founded
2016
Funding
$863M
Team size
1.5K
5Customer.io logo
Customer.io

Portland, Oregon, United States

Customer.io is a SaaS messaging and marketing automation platform founded in April 2012 by Colin Nederkoorn and a co-founder he met while working in New York. The company enables businesses to send targeted emails and other messages based on user behavior, with the original product focused on converting free users to paid customers through trigger-based messaging. Twelve years after founding, the company has grown well beyond its initial goal of five paying customers at $10 per month each. Nederkoorn described the company's growth arc in a September 2024 talk, noting that Customer.io reached $1 million in ARR by 2014 and continued scaling through the $1 million to $10 million range by refining its core product rather than reinventing it. The company has since grown to a team of approximately 250 people and maintains a customer success team of roughly 35 customer success managers. One of the company's original five founding customers from 2012 remains active today and has generated more than $100,000 in lifetime value. The company operates as a bootstrapped or lightly funded business, with Nederkoorn emphasizing a deliberate preference for reaching cash-flow breakeven rather than relying on investor capital. A formal board was not established until 2017, five years after founding, and the company has since built out a full executive team including a Chief Revenue Officer and a Chief Marketing Officer.

Revenue
$100M
Customers
2.9K
Year founded
2012
Funding
$40.3M
Team size
250
6ValueFirst logo
ValueFirst

Gurugram, Haryana, India

Founded in 2003, ValueFirst connects businesses with their consumers over telecom and internet channels, at scale. ValueFirst assists brands across sectors to build conversational experiences by offering Apple Business Messaging, Chatbots, Email, Google Business Messaging, Instagram, RCS Business Messaging, SMS, Voice, and WhatsApp through communication platforms and smart APIs. ValueFirst is run by ~400 free-spirited individuals spread across India, Indonesia, the Kingdom of Saudi Arabia, and the United Arab Emirates.

Revenue
$58.2M
Year founded
2003
Team size
529
7Emotive logo
Emotive

Los Angeles, California, United States

customer engagement platform

Revenue
$46.2M
Year founded
2018
Funding
$58.2M
Team size
90
8Kenect logo
Kenect

Pleasant Grove, Utah, United States

Building simple texting tools that are elegant and easy to use, so businesses can text their customers, generate reviews and gather leads

Revenue
$37.3M
Year founded
2017
Team size
233
9Manychat logo
Manychat

Austin, Texas, United States

ManyChat is owned by a privately held company called ManyChat, Inc. ManyChat provides a chatbot platform that allows businesses to automate their customer communication on popular messaging apps like Facebook Messenger, WhatsApp, and SMS. Its platform includes a range of tools and features, such as chatbot templates, visual drag-and-drop builders, and integrations with other marketing tools, all designed to help businesses create engaging chatbots and automate customer interactions. ManyChat's mission is to help businesses of all sizes communicate with their customers more effectively, and to help them grow and scale their businesses through automation. The company serves clients across various industries, including e-commerce, real estate, and education.

Revenue
$34.6M
Customers
1M
Year founded
2015
Funding
$163.1M
Team size
547
10SMS-Magic logo
SMS-Magic

Henderson, Nevada, United States

SMS-Magic is a proven, global messaging platform for popular CRM platforms, supporting small, mid-market and enterprise clients across 190 countries. SMS-Magic enables CRM users to engage buyers and win and retain more new customer revenue, while creating strong customer relationships that drive sustainable competitive advantage. SMS-Magic helps Marketers drive 6x more responses through automated campaigns, assists Sales and Account teams to increase engagement and win more deals, faster. Customer Support teams are able to handle 10x more cases with faster-than-ever resolution times. All through the power of seamlessly integrated and customizable conversational messaging. SMS-Magic is a popular messaging application found on the Salesforce AppExchange and Zoho Marketplace. Want to see it in action? Text keyword Demo: USA: 36343 AUS: +61 4095 64682 UK & ROW: +44 7860 017509

Revenue
$32.7M
Year founded
2008
Team size
297

Frequently asked questions about SMS Marketing Software Companies

How many SMS marketing software companies are there?

Latka tracks 155 SMS marketing software companies with reported revenue. Together they generate $4.5B in annual revenue and employ 13.7K people.

Which SMS marketing software company is the largest?

Infobip is the largest, with $2B in annual revenue, founded in 2006.

How much revenue does a typical SMS marketing software company make?

The average SMS marketing software company in this list makes $28.9M a year, across 155 companies with reported revenue. They serve 1.3M customers combined.

Who are the leading SMS Marketing software vendors?

Ranked by annual revenue, the leaders are Infobip, Bird (Formerly MessageBird), GupShup, Attentive and Customer.io.

How much funding have SMS marketing software companies raised?

The 155 SMS marketing software companies tracked here have raised $3.5B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must facilitate sending and receiving SMS messages for marketing purposes. - Should include features for list management and contact segmentation. - Must offer automation capabilities for scheduled and triggered messaging. - Should provide analytics and reporting tools to measure campaign effectiveness. - Not just limited to SMS; must also handle compliance and opt-out management.