Retail Execution Software28 Clinton Street, Newark, New JerseyFounded 2019
Pinata (pinata.ai) is a New York-based proptech company founded in 2020 that operates a multisided marketplace connecting renters, property managers, and consumer brands.
Pinata has not published its revenue. GetLatka estimates it at about $8.8M a year (October 2024). Pinata is #473 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| May 2022 | $1.9M | – |
| Oct 2024 | $8.8MEST. | GetLatka estimate |
– source not recorded
Pinata is privately held, so there is no Pinata stock to buy. Investors valued it at $100M in its May 2022 Series A.
Pinata has raised $16M across two rounds since 2020. The latest was a $13M Series A in May 2022.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| May 2022 | Series A | $13M | $100M | Lily Liu on cameraWatch at 17:56 |
| May 2020 | Seed | $3M | – | Calculated from what Lily Liu saidWatch at 17:39 |
| Total raised | $16M |
Nathan Latka has interviewed Pinata once, speaking with Lily Liu. Each figure links to the second it was said.
Watch: How Pinata Reached 600 Property Managers and Raised a $13M Series A in 2022 (Interview with CEO Lily Liu)May 2022 · Lily Liu, CEO and Co-Founder
Pinata competes most directly with STORJ.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 STORJ | $30M | $34.9M | 81 | – | – |
| Pinata | $8.8M | $16M | 21 | 600 | 2019 |
Pinata had 21 employees (March 2024, Latka Top 250 List).
Also at PinataAdam Demuyakor
| As of | Employees | Source |
|---|---|---|
| Mar 2024 | 21 | Latka Top 250 List |
| Jul 2023 | 51 | – |
| May 2022 | 20 | Lily Liu on cameraWatch at 19:19 |
GetLatka estimates Pinata's revenue at about $8.8M a year (October 2024). The company hasn't published its own figure.
Investors valued Pinata at $100M in its May 2022 Series A, as Lily Liu said on camera.
Pinata has raised $16M across two funding rounds. The latest was a $13M Series A in May 2022.
No. Pinata is a private company, so its shares aren't traded on a stock exchange.
Pinata had 21 employees in March 2024, according to the Latka Top 250 list.
7 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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