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Top 10 Retail Execution Software Companies (November 2026)

As of November 2026, Latka tracks 69 retail execution software companies. They have combined revenues of $1.2B and employ 14.3K people. They have raised $1.1B and serve 23.3K customers combined.

Every company below sells retail execution software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Retail Execution Software Companies do

Retail execution software is designed to streamline and optimize in-store processes for retailers and consumer goods companies. It enables users to manage various aspects, including sales, merchandising, and operational tasks, ensuring that products are placed correctly and promotions are executed effectively. The software typically includes features such as task management, real-time reporting, and mobile access for field teams, making it easier to monitor compliance and performance across multiple locations. Primary use cases for retail execution software involve planning and scheduling store visits, collecting data on inventory levels, and analyzing sales performance. Buyers typically include sales operations managers, merchandising teams, and retail managers who need tools to ensure that in-store execution aligns with company strategies. The software assists in eliminating inefficiencies and improving overall operational effectiveness by providing actionable insights into store performance and inventory management.

Companies
69
Revenue
$1.2B
Funding
$1.1B
Employees
14.3K

Filters

Sorting: Highest -> Lowest

Filters

Top Retail Execution Software Companies by revenue

Showing 10 of 69 companies ranked by annual revenue.

1Ivy Mobility logo
Ivy Mobility

London, United Kingdom

Developer of cloud based Software as a Service created to facilitate consumer goods industry. The company's software applications are modern cloud and mobile software services that embed industry-specific functionality, business processes and practices, enabling businesses to automate in-store activities and increase store sales.

Revenue
$189M
Year founded
2012
Team size
809
2Botree Software International Pvt. Limited logo
Botree Software International Pvt. Limited

Chennai, Tamilnadu, India

We make it easy for businesses to streamline operations, make data-driven decisions, and boost sales with our robust suite of products. With over 25+ years of industry experience, we have been enabling businesses across diverse verticals to drive revenue velocity, automate distribution, and enhance retail execution. Head over to our website to learn more about us - https://botreesoftware.com/?utm_source=linkedin&utm_medium=social&utm_campaign=About_Us

Revenue
$100.3M
Year founded
1997
Team size
912
3Survey.com logo
Survey.com

Boston, Massachusetts, United States

Dynamic Merchandising by Trax Retail is an on-demand retail merchandising service powered by data, mobile, and a nation-wide team of field reps. We give CPGs and Emerging Brands the ability to direct impact their performance on shelves and in stores. Deploy people in stores to merchandise, build displays, restock shelves, give product demonstrations, and connect/sell-in to store managers. And with a nation-wide team of field reps, our services are available in every store in the U.S. Formerly Survey.com, now part of the Trax Retail family with expanded reach and scale!

Revenue
$83.4M
Year founded
2010
Team size
758
4Trax Retail logo
Trax Retail

Boston, Massachusetts, United States

Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit traxretail.com..

Revenue
$79.8M
Year founded
2010
Funding
$865M
Team size
725
5Cegid for retailers logo
Cegid for retailers

Lyon, Auvergne-Rhône-Alpes, France

Elevate Your Retail Experience. Our mission is to enable retailers to seize all growth and sales opportunities by accelerating omnichannel and digital transformation – worldwide, thanks to Cegid Retail’s Unified Commerce Platform. Over 1,000 retailers and 85,000 stores in 75 countries trust Cegid to deliver a unified shopping experience, reinvent the customer experience and transform their stores in the new retail. Retail customers include: Barbour, Brice, Delsey, Estee Lauder, Gant, Havaianas, Lacoste, Leica, Longchamp, L’Occitane, L’Oréal, Paul Smith, Quiksilver, Truffaut, Yves Rocher.

Revenue
$66.4M
Year founded
1983
Team size
4.6K
6Vision Group Retail logo
Vision Group Retail

Chantilly, Virginia, United States

We are a global group of leading technology companies that Digitize Brick-and-Mortar Retail. Our solutions allow customers to measure retail execution, track consumer behavior, and expand autonomous retail. Our mission is to bring visibility, insights and efficient space planning to brands, distributors and retailers by leveraging AI-image recognition and IoT technology. We are proud to serve over 200 customers including, many of the world's most loved brands and some of the world's most prominent retailers. We are a team of over 400 experts working out of 40 countries providing world-class products and services to our customers.

Revenue
$60.8M
Team size
553
7Wiser Solutions, Inc. logo
Wiser Solutions, Inc.

San Mateo, California, United States

At Wiser Solutions, We are the global leader in omnichannel retail intelligence, empowering over 750 global brands and retailers to gain a decisive advantage at every consumer decision point. Every day, we collect and analyze billions of online and in-store data points with 98% accuracy, offering a single trusted source of insights into pricing dynamics, promotional effectiveness, competitive activity, and retail execution. Our portfolio of market-proven solutions equips brands and retailers to proactively guide, not just follow, the consumer journey, ensuring optimal visibility, execution, and profitability across every retail touchpoint. For more information on Wiser, please visit www.wiser.com

Revenue
$49.4M
Year founded
2014
Team size
449
8ParallelDots logo
ParallelDots

Seattle, Washington, United States

ParallelDots makes ShelfWatch, image-recognition software for retail shelf execution used by consumer-goods brands and retailers.

Revenue
$39.4M
Customers
15
Year founded
2014
Funding
$7.9M
Team size
358
9StayinFront logo
StayinFront

Fairfield, New Jersey, United States

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Know More, Do More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Poland, Singapore, and New Zealand. Through its StayinFront Retail Data Insight subsidiary, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit www.stayinfront.com.

Revenue
$35.2M
Team size
320
10ToolsGroup logo
ToolsGroup

Boston, Massachusetts, United States

AI-powered supply chain planning and optimization to successfully navigate uncertainty - ToolsGroup helps retailers, distributors, and manufacturers improve the resilience and performance of their operations with a unique probabilistic planning approach that leverages AI and real-time data from across the enterprise for decision-making at the speed of business. ToolsGroup is also a great place to work! Visit https://www.toolsgroup.com/careers to see current opportunities.

Revenue
$35.1M
Year founded
1993
Team size
319

Frequently asked questions about Retail Execution Software Companies

How many retail execution software companies are there?

Latka tracks 69 retail execution software companies with reported revenue. Together they generate $1.2B in annual revenue and employ 14.3K people.

Which retail execution software company is the largest?

Ivy Mobility is the largest, with $189M in annual revenue, founded in 2012.

How much revenue does a typical retail execution software company make?

The average retail execution software company in this list makes $17.9M a year, across 69 companies with reported revenue. They serve 23.3K customers combined.

Who are the leading Retail Execution software vendors?

Ranked by annual revenue, the leaders are Ivy Mobility, Botree Software International Pvt. Limited, Survey.com, Trax Retail and Cegid for retailers.

How much funding have retail execution software companies raised?

The 69 retail execution software companies tracked here have raised $1.1B in disclosed funding between them.

Related Commerce Software categories

Inclusion Criteria

- Software must facilitate task management and scheduling for retail personnel - Should provide mobile access for field teams to collect and report data - Must include real-time reporting features for performance tracking - Should enable analytics of sales data to inform decision-making - Not just focused on inventory management; must also assist with merchandising and promotional compliance - Must support multiple locations to ensure consistent execution across various retail outlets