Employee Recognition SoftwareMontreal, Quebec, CanadaFounded 2018CEO Aaron Carr
Qarrot is a cloud-based employee recognition and rewards platform founded in 2018 by Aaron Carr, who spent 15 years in the customer loyalty industry before launching the company.
Qarrot's last reported revenue was $40K in July 2021 (Founder interview). GetLatka estimates it at about $859.5K a year (October 2024). Qarrot is #995 on the Latka List. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2019 | $1.5M | Founder interviewWatch at 2:40 |
| Jul 2021 | $40K | Founder interviewWatch at 5:10 |
| Dec 2023 | $576KEST | GetLatka estimate |
| Oct 2024 | $859.5KEST | GetLatka estimate |
Qarrot is privately held, so there is no Qarrot stock to buy. Investors valued it at $2M in its September 2018 Convertible Note.
Qarrot has raised $300K in one round: a Convertible Note in September 2018.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Sep 2018 | Convertible Note | $300K | $2M | Founder interviewWatch at 5:38 |
| Total raised | $300K |
Nathan Latka has interviewed Qarrot once, speaking with Aaron Carr. Each figure links to the second it was said.
Watch: How Qarrot Reached $40K Monthly Revenue and 100 Customers with a 6-Person Team (Interview with CEO Aaron Carr)August 2021 · Aaron Carr, CEO
Qarrot competes most directly with Bonus.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Bonus | $13.4M | $11.2M | 84 | 1.5K | 2012 |
| Qarrot | $859.5K | $300K | 7 | 100 | 2018 |
Aaron Carr founded Qarrot in 2018 and runs it as CEO. Qarrot had 7 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 7 | |
| Dec 2023 | 7 | |
| Dec 2022 | 8 | |
| Aug 2021 | 6 | Founder interviewWatch at 6:26 |
GetLatka estimates Qarrot's revenue at about $859.5K a year (October 2024). The last reported figure was $40K in July 2021, as the founder said on camera.
Investors valued Qarrot at $2M in its September 2018 Convertible Note, as the founder said on camera.
Qarrot has raised $300K in one funding round: a Convertible Note in September 2018.
No. Qarrot is a private company, so its shares aren't traded on a stock exchange.
Qarrot had 7 employees in October 2024, according to LinkedIn.
Aaron Carr is the CEO of Qarrot and founded the company in 2018.
Aaron Carr founded Qarrot in 2018.
15 said on camera · 3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile