2026 Revenue
$3M
Funding
$1.7M
YOY
10%
Founded
2022
Recall.it Revenue & Funding (2026)
Recall.it generated $3M in revenue in 2026.
Recall.it is a self-organizing personal AI knowledge base that allows users to save YouTube videos, podcasts, PDFs, and personal notes, then interact with that content through an AI chat interface that cites sources and surfaces relevant passages. The company was founded in 2022 after a viral Hacker News post and has grown to 750,000 total signups as of June 2026, with a free-to-paid conversion rate of approximately 5 percent and an estimated 22,500 or more paying customers.
The company raised a $100K angel check in 2022 and a $1.6M pre-seed round in 2024 led by Jason Calacanis through the LAUNCH accelerator, bringing total capital raised to $1.7M. Despite the modest funding base, Recall.it describes itself as break-even profitable as of mid-2026 and has made aggressive bets on YouTube influencer marketing, spending approximately $250,000 across 50 dedicated video creators in May 2026 alone.
Sankari Nair, co-founder and COO, joined the company after seven years scaling Uber and a subsequent stint at Cloud Kitchens. The company's 2026 goal is 10x year-over-year revenue growth, though Nair acknowledged in June 2026 that the company was not yet fully on track to hit that target.
Last updated
Recall.it Revenue
Recall.it has not publicly disclosed a specific annual revenue figure, but co-founder and COO Sankari Nair provided enough benchmarks in a June 2026 interview for a back-of-envelope estimate. With 750,000 total signups, a free-to-paid conversion rate of approximately 5 percent, and an average revenue per user of roughly $10 per month, the implied paying customer base is at least 22,500 accounts, pointing to monthly recurring revenue in the range of $225,000 or more. Nair said the math was directionally correct but noted there are ranges in each variable that could move the figure up or down.
| Year | Milestone | Source |
|---|---|---|
| 2026 | Recall.it Hit $3m revenue in June 2026 | Not recorded |
| 2022 | Launched with $0 revenue |
The company grew approximately 27x in user signups in 2024, driven by a Product Hunt launch in June of that year that received 1,000 upvotes. Growth decelerated to approximately 4x in the year ending mid-2026. The 2026 revenue goal is 10x year-over-year, though Nair acknowledged in June 2026 that the company was not yet fully on track. Using the most recent stated growth rate of 4x as a ceiling and applying deceleration, a GetLatka estimate for 2026 annualized revenue would range from roughly $2.7M at the high end to approximately $1.8M at the low end. These are estimates based on the implied base and stated growth trajectory, not confirmed figures.
The company changed its domain in mid-2026, which Nair said was still warming up and had created some disruption to organic traffic, making near-term growth harder to quantify.
Recall.it Valuation, Funding Rounds
Recall.it has not publicly disclosed its valuation. The company has raised $1.7M in total funding to date.
Recall.it has raised $1.7M in total funding across 2 rounds, most recently a $1.6M Pre-Seed round in 2024.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2024 | Pre-Seed | $1.6M | - | - | Not recorded |
| 2022 | Angel | $100K | - | - | Not recorded |
Founder / CEO
Sankari Nair
Co-Founder and COO
Recall.it was co-founded by Paul, who serves as CEO, and Sankari Nair, who serves as co-founder and COO. A third early team member, Ego, serves as CTO. The interview was conducted with Nair.
Nair spent seven years at Uber during its hypergrowth era and subsequently worked at Cloud Kitchens, both companies associated with Travis Kalanick. She describes her background as rooted in engineering and analytics, with roughly ten years in analytics roles before joining Recall.it full-time. She said she was helping the company from the sidelines in 2022 and 2023 before committing fully after the company gained momentum through the LAUNCH accelerator.
Paul, the CEO, started Recall.it as a side project focused on storing Wikipedia articles and posted about it on Hacker News in November 2022 as what Nair described as a last resort to gauge interest. The post went viral and led to the first $100K angel check within eight hours. Net worth for any founder was not discussed in the interview.
Customers
Recall.it had 750,000 total signups as of June 2026, with a free-to-paid conversion rate of approximately 5 percent at the time of the interview, up from a prior stagnation point of around 3 percent. During major product launches, the conversion rate has spiked to between 8 and 30 percent depending on the channel. The company's goal is to reach a stable 8 percent conversion rate.
Pricing as of April 2026 is $12 per month for the Plus plan, billed monthly. Prior to that change, pricing was $7 per month billed annually or $10 per month billed monthly. Existing customers were grandfathered at the old pricing for one additional year. The company also launched a higher-tier Max plan for power users who want bulk actions and frontier models, though the price of that tier was not disclosed. Average revenue per user is approximately $10 per month, reflecting the legacy pricing base still held by most paying customers. The company estimated at least 22,500 paying customers using a 3 percent conversion rate applied to total signups, and Nair said that figure was directionally correct.
Users who install the browser extension, available for Chrome and Firefox, are twice as likely to convert to a paying customer compared to users who do not install it. The mobile app converts at roughly half the rate of the web app.
Recall.it Business Model
Recall.it operates on a subscription model with a free tier and paid plans. The free-to-paid conversion rate is approximately 5 percent on a stable basis, with peaks of 8 to 30 percent during major launches. The company charges a flat monthly fee, currently $12 per month for the Plus plan as of April 2026, up from $10 per month previously. A higher Max tier exists for power users.
The company describes itself as break-even profitable as of June 2026. It does not rely on paid advertising as a primary growth channel, having turned off paid ads, and instead concentrates spend on YouTube influencer marketing. Influencer contracts are structured either as a flat fee per dedicated video or as a flat fee plus affiliate commission. Dedicated video placements range from approximately $2,000 for smaller channels to $5,000 to $15,000 for mid-tier creators. The company spent approximately $250,000 across 50 YouTube influencers in May 2026, its largest single marketing outlay. Brand search advertising on Google runs at approximately $1,000 per month. Paid ads beyond brand search have been turned off pending funnel optimization.
Approximately 30 percent of growth in 2024 and 2025 came from Reddit, driven by organic posts and keyword-focused content around topics such as summarization. The browser extension is a key conversion driver, with extension users converting to paid at twice the rate of non-extension users. Mobile conversion remains roughly half that of the web app. The company has not disclosed gross margin, churn, LTV, CAC, or burn rate figures.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customer acquisition cost (2026)
$5,000,000
“I would say the range on a creator like Andy could range between five to fifteen K. it really depends on the channel, the video, whether it's an integration or something dedicated.”
Annual profit (2026)
break-even
“We're actually profitable, break-even profitable.”
Free trials / month (2026)
5%
“We were almost stagnating at around three percent. At the moment, we're at five percent. And whenever we have a big launch, it really skyrockets depending on the channel, between eight to even thirty percent we've seen on some channels. So five percent is the stable rate for now, but our goal is to get it to eight percent.”
Free users (2026)
750,000
“Sankari Nair: We've had over 750,000 signups to recall. We have a very healthy user base.”
Recall.it Employees & Team Size
Recall.it operates with a small team as of June 2026. The named team members are Paul (CEO and founder), Sankari Nair (co-founder and COO), and Ego (CTO). Specific headcount was not disclosed in the interview beyond characterizing the team as small.
Frequently Asked Questions about Recall.it
What is Recall.it's revenue?
As of 2026, Recall.it generated $3M in revenue.
Who founded Recall.it?
Recall.it was founded by Sankari Nair.
When was Recall.it founded?
Recall.it was founded in 2022.
Who is the CEO of Recall.it?
The CEO of Recall.it is Sankari Nair.
How much funding does Recall.it have?
Recall.it raised $1.7M across 2 rounds.
Where is Recall.it headquartered?
Recall.it is headquartered in Netherlands.
Compare Recall.it to the industry
See how Recall.it ranks against the best Artificial Intelligence Software companies by revenue and funding.
Full Interview Transcripts
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profilePeople Also Viewed
RawData
B2B SaaS powered by AI that makes crop predictions (best harvesting time, plant diseases...)...
Beonprice
Developer of a hotel revenue management software designed to maximize hotel revenue. The company's...
VendorPanel
Developer of a procurement platform for government and enterprise in Australia and overseas. The...
Rainbird Technologies
Developer of a cloud-based artificial intelligence platform intended to automate decision making...
720 Degrees
Provider of a cloud based analytics platform designed to offer indoor environmental quality...
Nova Leah
Developer of a medical device security software designed to provide cyber security solutions across...