Smaato
Valuation
$23.1M
2025 Revenue
$7.7M
Funding
$0
Team
70
Founded
2005
How Smaato CEO Ragnar Kruse grew Smaato to $7.7M revenue with a 70 person team in 2025.
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in New York, Smaato is part of Verve Group, a MGI - Media and Games Invest SE company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com.
Last updated
Smaato Revenue
In 2025, Smaato's revenue reached $7.7M. Since its launch in 2005, Smaato has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Smaato Hit $7.7m revenue in July 2025 |
| 2005 | Launched with $0 revenue |
Smaato Valuation, Funding Rounds
Smaato's most recent disclosed valuation is $23.1M.
Smaato is a bootstrapped Publisher Ad Server Software startup. Founded in 2005, Smaato has grown to $7.7M in revenue without raising any venture capital or outside funding.
As a self-funded Publisher Ad Server Software SaaS company, Smaato has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Smaato Employees & Team Size
Smaato employs approximately 70 people as of 2026.
Smaato has 70 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 70 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Smaato yet.
Frequently Asked Questions about Smaato
What is Smaato's revenue?
Smaato generates $7.7M in revenue.
Who is the CEO of Smaato?
The CEO of Smaato is Ragnar Kruse.
How much funding does Smaato have?
Smaato raised $0.
How many employees does Smaato have?
Smaato has 70 employees.
Where is Smaato headquarters?
Smaato is headquartered in New York, New York, United States.
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Compare Smaato to the industry
Smaato operates across multiple industries. Browse revenue, funding, and growth data for Smaato in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .