As of November 2026, Latka tracks 273 Account-Based advertising software companies. They have combined revenues of $2.4B and employ 10.7K people. They have raised $1.4B and serve 334.3M customers combined.
Every company below sells Account-Based advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Account-Based Advertising Software is designed for businesses employing an Account-Based Marketing (ABM) strategy, primarily in the B2B sector. This software enables organizations to focus their advertising efforts on specific high-value accounts rather than casting a wide net, allowing for a more personalized marketing approach. It integrates data analysis to identify target accounts and optimizes campaigns across various channels to engage these selected accounts effectively. Typical features of Account-Based Advertising Software include account targeting, campaign management, performance tracking, and integration with customer relationship management (CRM) systems. Workflows often involve collaboration between marketing and sales teams, ensuring efforts are coordinated and data-driven. Common buyer personas include marketing professionals, sales teams, and account executives who seek to maximize the impact of their advertising budgets on their most valuable prospects.
Sorting: Highest -> Lowest
Showing 10 of 273 companies ranked by annual revenue.
Lexington, Kentucky, United States
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
Gilbert, Arizona, United States
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
Chicago, Illinois, United States
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
New York, New York, United States
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
San Francisco, California, United States
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
Paris, Île-de-France, France
As the end-to-end global media platform powering attention, quality, and outcomes, we help advertisers and publishers drive real outcomes by combining premium inventory and audiences, advanced curation, and powerful ad tech across every channel. We focus on what truly matters in today’s attention economy: quality, engagement, and performance, all powered by a commitment to respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, we combine global scale with deep local expertise. Reach out to learn more about our offerings and how we can help you achieve your advertising goals!
St. Petersburg, Florida, United States
Consulting company advising on, building, managing and owning mission-critical marketing, advertising and data platforms, technologies and processes
Paris, France
Stop wasting your Ad budget. Stay in control. Blobr’s AI screens your ad campaigns, ad copies and e-commerce store to find and report optimisations that could save you money.
Hangzhou, Zhejiang, China
Developer of online and mobile advertising platform intended to provide network marketing service for small and medium-sized enterprise. The company's online and mobile advertising platform is equipped with comprehensive internet advertisement data and accurate orientation technologies along with providing Internet marketing services using targeting technology and a comprehensive set of Internet advertising data, enabling small and medium-sized enterprise to get access to more business opportunities and more new customers with the web alliance marketing platform.
Latka tracks 273 Account-Based advertising software companies with reported revenue. Together they generate $2.4B in annual revenue and employ 10.7K people.
Rubicon is the largest, with $697.6M in annual revenue, founded in 2008.
The average Account-Based advertising software company in this list makes $8.7M a year, across 273 companies with reported revenue. They serve 334.3M customers combined.
Ranked by annual revenue, the leaders are Rubicon, EDM Leads, Basis Technologies, Teads and makethunder.com.
The 273 Account-Based advertising software companies tracked here have raised $1.4B in disclosed funding between them.
- Must enable targeted advertising towards specific high-value accounts - Should include features for performance tracking and analytics - Must facilitate collaboration between sales and marketing teams - Should integrate with existing CRM systems for data sharing - Not just focused on general audience targeting; must support account-specific advertising strategies
