As of October 2026, Latka tracks 373 Account-Based advertising software companies. They have combined revenues of $4.7B and employ 27.3K people. They have raised $4.3B and serve 374.4M customers combined.
Every company below sells Account-Based advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Account-Based Advertising Software is designed for businesses employing an Account-Based Marketing (ABM) strategy, primarily in the B2B sector. This software enables organizations to focus their advertising efforts on specific high-value accounts rather than casting a wide net, allowing for a more personalized marketing approach. It integrates data analysis to identify target accounts and optimizes campaigns across various channels to engage these selected accounts effectively. Typical features of Account-Based Advertising Software include account targeting, campaign management, performance tracking, and integration with customer relationship management (CRM) systems. Workflows often involve collaboration between marketing and sales teams, ensuring efforts are coordinated and data-driven. Common buyer personas include marketing professionals, sales teams, and account executives who seek to maximize the impact of their advertising budgets on their most valuable prospects.
Sorting: Highest -> Lowest
Showing 10 of 373 companies ranked by annual revenue.
Lexington, Kentucky, United States
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
Gilbert, Arizona, United States
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
Bengaluru, Karnataka, India
Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.
Denver, Colorado, United States
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
Chicago, Illinois, United States
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Los Angeles, California, United States
VideoAmp is a US-based software company that provides a platform for cross-screen video advertising and measurement. VideoAmp's platform enables advertisers and media companies to plan, execute, and measure video advertising campaigns across multiple screens, including TV, digital, and mobile. The platform includes features such as cross-screen planning, audience targeting, real-time optimization, and measurement and attribution tools.
New York, New York, United States
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
Culver City, California, United States
Assembly is now Pacvue, a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. Together with Helium 10, Pacvue enables brands, sellers and agencies of all sizes to drive better profitability, incremental sales, and market share.
Santa Barbara, California, United States
Invoca specializes in the fields of inbound call marketing, call tracking, call intelligence, and pay-per-call advertising.
San Francisco, California, United States
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
Latka tracks 373 Account-Based advertising software companies with reported revenue. Together they generate $4.7B in annual revenue and employ 27.3K people.
Rubicon is the largest, with $697.6M in annual revenue, founded in 2008.
The average Account-Based advertising software company in this list makes $12.5M a year, across 373 companies with reported revenue. They serve 374.4M customers combined.
Ranked by annual revenue, the leaders are Rubicon, EDM Leads, InMobi, Adswerve and Basis Technologies.
The 373 Account-Based advertising software companies tracked here have raised $4.3B in disclosed funding between them.
- Must enable targeted advertising towards specific high-value accounts - Should include features for performance tracking and analytics - Must facilitate collaboration between sales and marketing teams - Should integrate with existing CRM systems for data sharing - Not just focused on general audience targeting; must support account-specific advertising strategies
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