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How Smaily CEO Erkki Markus grew Smaily to $2.6M revenue with a 24 person team in 2025.

Smaily is an intentionally simple tool made to create and send out beautiful newsletters. It suits any user, regardless of their background and proficiency – from little companies just starting their marketing journey to experienced email marketing pros and designers looking for further creative freedom. Founded in 2006 in Tallinn, Smaily is the leader in email marketing solutions in Estonia and a top player in the Baltic and Nordic regions. With a team of 18 in-house professionals, the company serves more than 20 000 customers every day and has continued growing annually by at least 33% during the last years. We stand out by offering a combination of extraordinary customer support, a comfortable price, and excellent quality. With the customer experience as a primary focus, Smaily delivers cloud-based email marketing services, ranging from software to content development, design, and consultation. We work hand in hand with small to enterprise level businesses, retailers, design, advertising, and marketing agencies to develop original custom solutions which drive customer engagement and deliver a substantial ROI. More about Smaily: https://smaily.com/about-us/ And find some useful info - https://smaily.com/e-library/

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Smaily Revenue

In 2025, Smaily's revenue reached $2.6M. Since its launch in 2006, Smaily has shown consistent revenue growth.

Smaily Revenue GrowthReported revenue / ARR by year$0$600K$1M$2M$2M$3M20062008201020122014201620182020202220242025$0$3MSource: GetLatka.com
YearMilestone
2025Smaily Hit $2.6m revenue in July 2025
2006Launched with $0 revenue

Smaily Valuation, Funding Rounds

Smaily's most recent disclosed valuation is $7.9M.

Smaily is a bootstrapped Other Digital Advertising Software startup. Founded in 2006, Smaily has grown to $2.6M in revenue without raising any venture capital or outside funding.

As a self-funded Other Digital Advertising Software SaaS company, Smaily has built its business with no outside investment.

Smaily Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120062006 cumulative: $0 • 2006 Founded: $02006 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Smaily Employees & Team Size

Smaily employs approximately 24 people as of 2026.

Smaily has 24 total employees in different roles and functions.

Smaily Team GrowthReported headcount over time061218243020062008201020122014201620182020202220242025002424Source: GetLatka.com
YearMilestone
2025Reached 24 employees (July 2025)

Founder / CEO

Erkki Markus

Erkki Markus is listed as Founder / CEO at Smaily.

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Customers

We do not have customer count information for Smaily yet.

Frequently Asked Questions about Smaily

What is Smaily's revenue?

Smaily generates $2.6M in revenue.

Who is the CEO of Smaily?

The CEO of Smaily is Erkki Markus.

How much funding does Smaily have?

Smaily raised $0.

How many employees does Smaily have?

Smaily has 24 employees.

Where is Smaily headquarters?

Smaily is headquartered in Tallinn, Harju, Estonia.

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Compare Smaily to the industry

Smaily operates across multiple industries. Browse revenue, funding, and growth data for Smaily in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Smaily Revenue 2025: $2.6M ARR, $7.9M Valuation