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How SmartrMail CEO George Hartley grew SmartrMail to $880K revenue with a 8 person team in 2025.

In 2016, our founders started SmartrMail as a side project as they were growing their online art marketplace, Bluethumb. At the time, most email tools for e-commerce sucked, especially for a small team. You were either stuck with basic tools that didn’t do what you needed to generate sales in the competitive world of ecommerce, or you had to fork out huge amounts of cash and sign annual contracts to be on legacy enterprise tools that they neither had the time or skills to use. So they set out to build the email tool they needed themselves. Today over a thousand merchants use SmartrMail across the globe. We believe that with the right tools and data, sending an email shouldn’t have to take half your day. We loathe complexity, obsess over great design and seamlessly integrate your store’s data to save you time and delight your customers with better emails that get sales.

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SmartrMail Revenue

In 2025, SmartrMail's revenue reached $880K. Since its launch in 2016, SmartrMail has shown consistent revenue growth.

SmartrMail Revenue GrowthReported revenue / ARR by year$0$200K$400K$600K$800K$1M201620182020202220242025$0$880KSource: GetLatka.com
YearMilestone
2025SmartrMail Hit $880k revenue in July 2025
2016Launched with $0 revenue

SmartrMail Valuation, Funding Rounds

SmartrMail's most recent disclosed valuation is $2.6M.

SmartrMail is a bootstrapped Sales Engagement Software startup. Founded in 2016, SmartrMail has grown to $880K in revenue without raising any venture capital or outside funding.

As a self-funded Sales Engagement Software SaaS company, SmartrMail has built its business with no outside investment.

SmartrMail Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120162016 cumulative: $0 • 2016 Founded: $02016 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

SmartrMail Employees & Team Size

SmartrMail employs approximately 8 people as of 2026.

SmartrMail has 8 total employees in different roles and functions.

SmartrMail Team GrowthReported headcount over time02468102016201820202022202420250088Source: GetLatka.com
YearMilestone
2025Reached 8 employees (July 2025)

Founder / CEO

George Hartley

George Hartley is listed as Founder / CEO at SmartrMail.

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Customers

We do not have customer count information for SmartrMail yet.

Frequently Asked Questions about SmartrMail

What is SmartrMail's revenue?

SmartrMail generates $880K in revenue.

Who is the CEO of SmartrMail?

The CEO of SmartrMail is George Hartley.

How much funding does SmartrMail have?

SmartrMail raised $0.

How many employees does SmartrMail have?

SmartrMail has 8 employees.

Where is SmartrMail headquarters?

SmartrMail is headquartered in Melbourne, Victoria, Australia.

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Compare SmartrMail to the industry

SmartrMail operates across multiple industries. Browse revenue, funding, and growth data for SmartrMail in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

SmartrMail Revenue 2025: $880K ARR, $2.6M Valuation