Subclout revenue, CEO Max Metcalf, team size, customer count, churn, and more in 2023.

hello everyone my guest today is max metcalf he's the founder of subcloud a sas platform that allows creators to monetize their premium content through bitcloud he works full-time as a strategy consultant and was previously a software engineer for a health tech company loves building products and talking business max where it takes the top yeah ready let's do it all right so when are you quitting the full-time gig yeah that's the question right now um we're trying to get there's a lot of there's a lot of question marks around big clot now we're trying to get a little bit of stability there so we're talking to some investors next week and um trying to get things ironed out before we take this dive full time what would that mean so you're talking to investors but you know big clout is sort of unique in that we can invest directly by just buying the coins so talk to me about what that means and maybe this is a good opportunity too for those of you that don't know what big cloud is max maybe give a high level over what bit cloud is and what sub cloud is yeah so big cloud's a bit cuts a new social media platform um that's built on top of the blockchain so and the unique thing they do is they allow every creator every profile has their own coin so you have a creator coin that people are able to purchase and the price of that coin is directly correlated with the number of coins that are held so more people buy price goes up um it's a way for creators to incentivize um their holders to own their coin because they can give rewards based on how many coins you had if you're a coin holder um whatever that may be as far as so subcloud is a platform that enables creators to do that so we enable creators to send premium newsletters currently out to out to their fans that own above say thirty dollars of their creator coin that's what our platform enables um people have bought um have invested money into our coin and our coin price has gone up accordingly yeah you have seven about 70 coins in circulation today the market cap is about 157 thousand dollars more than your personal market cap yes yes that is for sure definitely more than my personal market cap so um the reason to raise money outside of big clout is big clout um like the community and the coin itself like the value of the coin is tied to how many coins you hold so us like me being able to support my salary and my life through that um we're still trying to figure out the business model behind that because selling coins decreases the price and kind of it hurts the value of the of the coin itself um so the reason to raise outside funding is to give us a path where we can build this full time without like hurting the value of the coin in the short term so we can like build for more longer term gains so let me max let me push on that for a second right so if you clearly communicated with your audience who's now rooting for you because they want sub clout they want this they want substance to be replaced they don't want to they want this tool you posting an update on the post page saying hey guys i had to sell two coins to pay for a new engineer here are the features the engineer's gonna deliver you by the end of you know three weeks from now that shouldn't i mean yes the algorithm your price like it will decrease but then if they get excited by the features and they like the engineer hiring people are bullish on that they invest more in the coin it goes back up yeah yeah no that makes sense and we've thought about that we've thought about um like having having planned sales of your coin in order to fund operations i think the one thing that's important is that and the thing we don't know from like a regulatory standpoint or just from a business standpoint in general is like when you buy the coin you're not buying stock in the company right those are two separate things um it's it's like a way to get rewards so the reason to buy sub cloud coin is not because you get x percent of the company it's because you get to use the platform right we charge for the platform for people owning the coin itself um but it doesn't it doesn't give you a percentage of ownership of the company um so trying to separate those which is what will what we're trying to do with raising money um is is like still gray area and we're still trying to figure it out but um where we're leaning right now is towards um keeping the value of the coin where it is and raising money for operations not through the coin itself but through um through third-party investors where we can bring outside capital in to actually invest in the company itself not in the coin blockchain enthusiasts would say max i really i really i really wish you could find a way to make those two things the same we understand the legal challenges but the whole premise of blockchain is so that there is never another mark zuckerberg or jack dorsey that controls our data or our tim cook that can do what they want with it right and that they sit in between us and our creators our community are following why aren't you leaning into that i understand there's regulatory risks but uber had regulatory risk as well yeah i think so sub cloud how like how to p how to position sub cloud i think is a big part of this subcloud needs to be for it to be successful needs to be the bridge between crypto enthusiasts and normal consumers because like even if we look at the best case scenario of bitclout um i think like the average newsletter on sub stack or the average patreon page maybe you know 20 of them are going to be investing in bitcloud where the other 80 still will want premium content and will want a way to access that creator so sub cloud wants to create a platform where we're the bridge in between we're an education tool where we educate on what big cloud is but then we also give consumers the option so when you go to the creator page you say you can either pay ten dollars a month for this newsletter or you can own two hundred dollars of the big of their creator coin um so but it is a fine line of like do you want to go all into crypto enthusiasts and have that be your market i think that that's a great market and but at the same time i think that that market is going to find a way to use bitclout on their own independent of subcloud we want to be able to target the whole market it's a much bigger market and then we can be that education piece and we can be like the bridge in between like the normal person who doesn't own any bitcoin they couldn't get into big cloud if they tried and the crypto enthusiast who has millions of dollars in 18 different alt coins right um we're trying to be the bridge in between that your your son or daughter in the background does not like that idea yeah that's that's my little daughter stella in the back so hey that's part of being you see i'm actually in the nursery that's my work from home gigs no i love i love that that's how this works yeah i mean so so one thing i look for with this sort of new platform like big cloud it's still very early adopter i don't know what the numbers are but i assume it's under 100 000 people that you know have some material amount of exposure a big cloud account whatever verified account i always look for the mouse trap right like what can take this thing mainstream and it looks sounds like you're sort of thinking the same way how can we build subcloud as a mousetrap to connect the everyday joe schmoe to the folks that are enthusiasts and sort of marry the two so so i guess question for you is a couple questions for you is this is valuable bit clout or sub cloud is valuable to bitcloud right because of the mousetrap nature of it are you in any acquisition talks with the bitcloud team no would you sell a big cloud i mean i'm like two weeks in right so it's like would i sell to like if someone came to me and offered me a ridiculous sum of money yes i would sell to big clout right but like um no that's not that's not our plan our plan is to build independently of them i also think like our it's it's in the interest of both parties to have them run independently i think bit clout um the big clout team wants to bring everything into bitclout so like the possibility that bitcloud will eventually offer a premium newsletter where you can do a long form post to your top x holders of the coin the possibility that actually is pretty high i think very the possib the possibility that they will also say you can access this if you pay 10 a month or if you own the coin is very low because they want to bring people into the community they don't want to give people that option of using fiat currency um they they are crypto like through and through so i think that's where sub-cloud can exist as a as an in-between where we we are in both and we we provide value through that and i think that that's more valuable than having it work only within the big cloud like ecosystem if that makes sense yeah it makes sense look i think about public market today and why i like big clout so much better you know you are one of the early pages along with mubs and some other people building business profiles on bitcloud with real market caps i like the idea of someone coming in like maybe big cloud itself and saying hey hey...