How Willful hit $2.8M revenue and 10K customers in 2023.
Online wills & POA documents
2017
Founded
$2.8M
2023 Revenue
59.11%
YOY
$800K
Funding
Willful Revenue
In 2023, Willful revenue run rate hit $2.8M in revenue.
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2023
Willful hit $2.8M in revenue in 2023
-
2020
Willful hit $1M in revenue in 2020
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2017
Willful launched in 2017 with $0 revenue
Willful Funding History
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2020 Pre Seed
Willful raised a Pre Seed of in December, 2020
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| December, 02 2020 | Pre Seed |
Team
Willful has 32 total employees. They have 10,000 customers an engineering team of 4
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 32 |
| Engineer | 4 (13%) |
Founder / CEO
Erin Bury
Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is co-founder and CEO at Willful, an online estate planning platform. She has appeared in publications including The New York Times, Forbes, and CNN, and she was named one of Marketing Magazine's top 30 Under 30 marketers.
Q&A
-
What's your age?
36
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Favorite online tool?
Asana
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Favorite book?
Power of Habit
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Favorite CEO?
Cody
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Advice for 20 year old self
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Customers
Churn
Willful Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Erin Bury | CEO | [email protected] | - |
Willful Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Erin Bury | CEO | [email protected] | - |
Frequently Asked Questions about Willful
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When was Willful founded?
Willful was founded in 2017.
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How much revenue does Willful generate?
Willful generates $2.8M in revenue.
-
Who is the CEO of Willful
The CEO of Willful is Erin Bury.
-
How much funding does Willful have?
Willful raised $800K.
-
How many employees does Willful have?
Willful has 32 employees.
-
Where is Willful headquarters?
Willful is headquartered at Toronto, Ontario, Canada
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