Willful logo
Founded 2017

Willful

2020 Revenue

$1.0M

YOY

Funding

$800.0K

How Willful hit $1.0M in Revenue with 10K Customers in 2020.

About Willful

Online wills & POA documents

Monthly Revenue

$83.3K

Total Expenses

$83.3K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Willful CEO Erin Bury on 12/02/2020

Watch the podcast


Headquarters

Canada
$Funding$Revenue

Willful Revenue

In 2020, Willful revenue run rate hit $1.0M in revenue.

$1.0M

Willful Valuation and Funding History

Willful has raised a total of $800.0K.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
12/02/2020Pre Seed$800.0K$6.0M

Customers

Willful has 10K customers.

Lifetime Months

×
Monthly ARPU

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$0$0.0024681012

Churn

Willful has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

Willful has 15 employees. They have an engineering team of 4.

2020
DistributionQty

Total Team Size

15

Engineers

4 (27%)

Sales

0

Marketing

0

CEO/Founder

Erin Bury

Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is co-founder and CEO at Willful, an online estate planning platform. She has appeared in publications including The New York Times, Forbes, and CNN, and she was named one of Marketing Magazine's top 30 Under 30 marketers.


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about Willful

When was Willful founded?

Willful was founded in 2017.


Who is the CEO of Willful?

The CEO of Willful is Erin Bury


How many employees does Willful have?

Willful has 15 employees.

How much revenue does Willful generate?

Willful generates $1.0M in revenue.


How much funding does Willful have?

Willful has raised $800.0K.


Where is Willful headquarters?

Willful is headquartered at Canada

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