Wooly logo
Founded 2016

Wooly

2019 Revenue

$1.9M

YOY

Funding

$1.5M

How Wooly hit $1.9M in Revenue with 80 Customers in 2019.

About Wooly

We are c-commerce

Monthly Revenue

$160.0K

Total Expenses

$260.0K

=
Net Income

-$100.0K

Ebidta Margin

-62.50%

+
YOY Growth

=
Rule of 40

-62


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Wooly CEO Scott Paul on 11/04/2019

Watch the podcast


Headquarters

2966 Winterton Circle Road Heber CityUtahUnited States
Website

wooly.com

$Funding$Revenue

Wooly Revenue

In 2019, Wooly revenue run rate hit $1.9M in revenue.

$1.9M

Wooly Valuation and Funding History

Wooly has raised a total of $1.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
11/04/2019$495.0K
09/27/2017$1.0M

Customers

Wooly has 80 customers.

Lifetime Months

171

×
Monthly ARPU

$2.0K

=
Lifetime Dollars

$342.9K


Acquisition Cost

Average Annual Price

$24.0K

$0$24.0K024681012

Churn

Wooly has an annual churn rate of 7.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-7.00%

Annual Dollar Expansion

7.00%

Net Revenue Retention

100.00%

Team

Employees

Wooly has 25 employees. They have 1 sales rep that carries a quota and an engineering team of 12.

2019
DistributionQty

Total Team Size

25

Engineers

12 (48%)

Sales

0

Marketing

0

CEO/Founder

Scott Paul

After selling an agency to Disney, Scott ruined influencer marketing. He is now on a mission to change how we commerce is done. Word of mouth marketing will finally be measured.


CEO Q&A

What's your age?

39

Favorite online tool?

LInkedin

Favorite book?

Platform Revolution

Favorite CEO?

Johnny Hanna from Homie

Advice for 20 year old self

Don't have to be perfect


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Frequently Asked Questions about Wooly

When was Wooly founded?

Wooly was founded in 2016.


Who is the CEO of Wooly?

The CEO of Wooly is Scott Paul


How many employees does Wooly have?

Wooly has 25 employees.

How much revenue does Wooly generate?

Wooly generates $1.9M in revenue.


How much funding does Wooly have?

Wooly has raised $1.5M.


Where is Wooly headquarters?

Wooly is headquartered at 2966 Winterton Circle Road Heber CityUtahUnited States

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