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Founder Interview

How 1Mind Hit $6M ARR with 211% Net Dollar Retention and 60 Enterprise Customers (Interview with CEO Amanda Kahlow)

Interview Date
March 5, 2026
Interviewee
Amanda KahlowFounder and CEO
Watch
Watch the full interview on YouTube

Company Metrics at Interview Time

ARR (2026)

$6M

YoY Growth (2026)

600%

Net Dollar Retention (2026)

211%

Enterprise Customers (2026)

60+

Gross Margin (2026)

80%

Historical Snapshot

These numbers were reported by Amanda Kahlow during her interview with Nathan Latka in March 2026 and represent a historical snapshot, not current figures. See 1Mind’s current numbers.

Key Takeaways

  • 011Mind broke $1M in contracted revenue within three months of starting to sell
  • 02The company grew 600% year over year to approximately $6M ARR by March 2026
  • 03Net dollar retention reached 211%, driven by customers adding a second agent within 90 days of going live
  • 041Mind serves over 60 enterprise customers including HubSpot, Alteryx, and Owner.com
  • 05HubSpot's Fiona superhuman increased SMB revenue by 25% and replaced the equivalent of 89 SDRs and 19 sales engineers
  • 06Annual contracts range from $100,000 to $400,000 as flat subscriptions priced against the cost of human headcount
  • 0778% of 1Mind's own pipeline was sourced by their AI superhuman Mindy, who generates eight figures in qualified pipeline per quarter
  • 08The team has 72 people total, with 40 engineers, and the CTO previously led engineering at Rippling
  • 09Total funding raised is $30M via a Series A
  • 10Gross margins are maintained at 80% despite heavy LLM API usage through caching and tool calling

Company Metrics at Time of Interview

MetricValueSource
Revenue at First Milestone (2024)$1M contractedFounder interview, March 2026
ARR (estimated from growth rate) (2026)$6MFounder interview, March 2026
YoY Revenue Growth (2026)600%Founder interview, March 2026
Net Dollar Retention (2026)211%Founder interview, March 2026
Enterprise Customers (2026)60+Founder interview, March 2026
Largest Customer ACV (2026)$400KFounder interview, March 2026
Minimum ACV (2026)$100KFounder interview, March 2026
Gross Margin (2026)80%Founder interview, March 2026
Pipeline Sourced by AI Agent (Mindy) (2026)78%Founder interview, March 2026
Quarterly Pipeline Generated by Mindy (2026)8 figuresFounder interview, March 2026
Team Size (2026)72Founder interview, March 2026
Engineers (2026)40Founder interview, March 2026
Total Funding Raised$30MFounder interview, March 2026
Funding Round (2026)Series AFounder interview, March 2026
Year Founded2024Founder interview, March 2026
HubSpot SMB Revenue Increase from Fiona (2026)25%Founder interview, March 2026
HubSpot SDR Equivalent Replaced by Fiona (2026)89 SDRs and 19 sales engineersFounder interview, March 2026
Time to Break $1M Contracted Revenue3 monthsFounder interview, March 2026

Growth Breakdown

Revenue

1Mind crossed $1M in contracted revenue within three months of starting to sell, and grew 600% year over year to reach approximately $6M ARR by March 2026. Annual contracts are flat subscriptions ranging from $100,000 to $400,000, priced against the cost of equivalent human headcount.

Customers

The company serves over 60 enterprise customers including HubSpot, Alteryx, and Owner.com. Net dollar retention reached 211%, driven by nearly every customer adding a second superhuman within 90 days of going live, meaning expansion revenue outpaces net new acquisition.

Team

1Mind has 72 employees as of March 2026, with 40 engineers. The CTO previously led engineering at Rippling, and the company uses its own AI superhumans internally to handle inbound sales and solutions engineering, keeping non-engineering headcount lean.

Funding and Margins

The company closed a $30M Series A and maintains gross margins of approximately 80% despite heavy LLM API usage, achieved through caching strategies and tool calling to minimize inference costs. Amanda Kahlow declined to disclose the Series A valuation.

Growth Strategy

Inbound via Their Own AI Superhuman

78% of 1Mind's pipeline is sourced by Mindy, their own go-to-market superhuman, who generates eight figures in qualified pipeline per quarter. The company does no traditional outbound, relying entirely on Mindy to engage, qualify, demo, and advance prospects before a human ever joins the conversation.

Powered By Virality

1Mind embeds a branded logo on every superhuman deployed on customer websites, creating organic awareness as prospects interact with agents across the web. Unless a customer explicitly requests removal, the attribution remains, turning every deployment into a referral surface.

Expansion Within Existing Accounts

Almost every customer adds a second superhuman within 90 days of going live, making the existing customer base the primary growth engine. This expansion dynamic produced 211% net dollar retention and means 1Mind has more upsell opportunity inside its base than from net new logos.

Enterprise Pricing Anchored to Human Headcount Cost

1Mind prices agents at the cost of a human role, starting at $100,000 per agent per year, making the ROI case straightforward. The HubSpot example, where one superhuman replaced the equivalent of 89 SDRs and 19 sales engineers while increasing SMB revenue 25%, gives prospects a concrete benchmark.

Full Revenue Lifecycle Coverage

Rather than competing only at the top of funnel, 1Mind positions its superhumans across the entire go-to-market motion: inbound demos, outbound campaigns, live Zoom calls as solutions engineers, PLG onboarding, and customer success. This breadth increases the number of agents a single customer can deploy and raises ACV over time.

Best Quotes

We broke a million from when we went out selling within probably three months.
We are building what we call go to market superhuman. So we are replacing all roles across go to market. So everything from the obvious that everybody else is doing. Oh, here we go. There's our superhuman right there. Top of funnel inbound. She's on your website. She gives a pitch, gives the demo, she doesn't just pass off to an SDR, she goes all the way for the close.
Fiona is set to talk to their SMB business. So when somebody asks for a demo, they engage with Fiona, she gives the demo, she qualifies, she takes them through to close, and they were able to increase their revenue by 25% in their SMB small business segment.
We did some analysis for HubSpot, and we looked at the transcripts and the number of conversations and the quality of conversations, the depth and the content she was talking about. And it would have taken 89 SDRs and 19 sales engineers to do the job that Fiona is doing today.
78% of our pipeline has been sourced and created via Mindy, our superhuman. She's putting on 8 figures a quarter, if not more, in qualified pipeline.
It's the cost of a human, so it's 6 figures.
We have very we have a very healthy business.
I have not had one single customer tell me, touch wood, that this doesn't happen, that the superhuman has hallucinated in a way that has negatively impacted their business.

What Happened Next

This interview captures 1Mind at approximately 18 months after launch in March 2026, when the company had just closed a $30M Series A and was reporting 600% year-over-year growth with 60 enterprise customers. The metrics here, including ARR, customer count, team size, and net dollar retention, reflect what Amanda Kahlow reported at that point in time and will have changed since. Visit the 1Mind company profile on GetLatka for the most current numbers.

View 1Mind’s current profile and metrics

Full Transcript

Breaking $1M in 3 Months and 600% Growth

Nathan Latka

00:00You share how many months from launch did it take you to break a million bucks of contracted revenue?

Amanda Kahlow

00:03>> We broke a million from when we went out selling within probably three months.

Nathan Latka

00:08Are you open to showing a percent like a growth rate over the past twelve months? Are we talking like 500% year over year growth or a 100% year over year growth or where are you generally?

Amanda Kahlow

00:15>> 600%.

Nathan Latka

00:16Can I ask you what you're doing today or a range?

Amanda Kahlow

00:18>> We had a 211% NDR.

Nathan Latka

00:20I think on your website, you said you have 45 customers.

Amanda Kahlow

00:22>> We have over 60 now.

Nathan Latka

00:23What is emotionally intelligent AI mean? Take me past the buzzwords.

Amanda Kahlow

00:26>> We are building what we call go to market superhuman. So we are replacing all roles across go to market. So everything from the obvious that everybody else is doing, top of funnel, inbound, she's on your website, she gives a pitch, gives the demo. She doesn't just pass off to an SDR, she goes all the way for the close.

00:42>> Check individual customers now already paying this eighteen months after lunch, dollars 400,000.

Nathan Latka

00:46Amanda, as we wrap up here, you just, know, 30,000,000 series a closed.

Amanda Kahlow

00:50>> What was the valuation?

Nathan Latka

00:51Hey, folks, my guest today is Amanda Kahlow. She's a three time entrepreneur and the former Founder and CEO of 6sens. She's currently the Founder and CEO of 1mind, she launched to transform the go to market strategies using emotionally intelligent AI. Amanda, you ready to take us to the

Amanda Kahlow

01:06top?

01:06>> Let's do it.

What Go-to-Market Superhumans Actually Do

Nathan Latka

01:07Alright. Okay. What is emotionally intelligent AI mean?

Amanda Kahlow

01:09>> I don't know who came up with that. That's not typically what we call ourselves, but we are building what we call go to market superhuman. So we are replacing all roles across go to market. So everything from the obvious that everybody else is doing. Oh, here we go. There's our superhuman right there. Top of funnel inbound. She's on your website. She gives a pitch, gives the demo, she doesn't just pass off to an SDR, she goes

01:30>> all the way for the close. And so then we also join Zoom calls, so she could be here on the call with us. And she can act as a ride along sales engineer, solutions engineer to give the demo, answer the tough technical questions. Then we have a lot of PLG companies that are using it for onboarding to get people to go from free trial to paid. And lastly, in customer success. So how do we onboard our

01:51>> customers through the lifecycle for more of an enterprise motion? So our goal is not to be just top of funnel. Our goal is to support the full lifecycle and give the buyers one experience that's consistent throughout.

Tech Stack and the Context Graph

Nathan Latka

02:01Interesting. Yeah, mean, I'm using here on my screen, I had to mute it because it's she started talking to me. But you guys get the sense of what's happening over here. Amanda, just out of curiosity, what's the tech stack here? I mean, is this a, like, a, hey, gen real time API plus 11 labs voice on top of it? Or what what's the tech stack here powering her?

Amanda Kahlow

02:15>> We use a multiple of different technologies. Some of it's our own, and some of it's third party vendors, we actually have our own pipeline for most of it, we use multiple different face vendors, the face, I believe will be commoditized at some point. So we did start out building face. And then we kind of said, you know what, we're more about the brain, we want to build the context graph, and be the decision logic and the

02:36>> engine behind so that she can give the real live demo so that she can support and create ROI calculators on the fly, etc. So yeah, it's a combination of different things. And a lot of it's our own.

HubSpot's Fiona: 25% SMB Revenue Increase

Nathan Latka

02:46Really interesting. Okay, let's do a couple of these examples here. HubSpot, VSP, just to be clear, are these real? These are real paying customers, real examples?

Amanda Kahlow

02:52>> They are real enterprise paying customers with logos that we are allowed to talk about. So these are not experimental budgets. Most of these customers are paying the cost of a human plus and have multiple like suit like HubSpot, for example, we are working on, I believe it is their fourth superhuman to go live across their journey. Fiona, the one you're seeing here was the first superhuman that we built for them is in the top left corner.

03:17>> Fiona is set to talk to their SMB business. So when somebody asks for a demo, they engage with Fiona, she gives the demo, she qualifies, she takes them through to close, and they were able to increase their revenue by 25% in their SMB small business segment.

Nathan Latka

03:30Interesting. Does Fiona make commissions?

Amanda Kahlow

03:32>> No, that's the good thing. And she is, you know, we did some analysis for HubSpot, and we looked at the transcripts and the number of conversations and the quality of conversations, the depth and the content she was talking about. And it would have taken 89 SDRs and 19 sales engineers to do the job that Fiona is doing today.

Replacing SDRs and Sales Engineers with AI

Nathan Latka

03:49Interesting. So quantify, mean, everyone watching my show totally understands the old sort SDR, BDR to AE ratios and then their CSM after that. Everyone understands that flow. How are you I mean, you probably ran that playbook at 6¢ actually as you scaled 6¢. How is this radically changing that? Is this just like a cost structure change? Is it something else I'm missing?

Amanda Kahlow

04:06>> If you look at the jobs report, AI has put on more jobs than has taken away. I think there are some legacy ways that we ran go to market that is highly inefficient, as you mentioned. But, really, a lot of companies today are stuck, and they're not growing, and they need to cut costs. They need to do two things. They grow, and they need to cut costs. And so what bigger problem to solve than those two

04:23>> things through the form of an AI superhuman that basically can do the job and do it exponentially better, more efficiently, and serves the buyer. So my ultimate goal, why I'm helping companies grow, I'm helping them cut costs. My number one thing that we are focused on is creating a better buying experience. The handoff from an SDR to an AE to a sales engineer to a CSM is atrocious. If you think about and there's there's loss of

04:47>> context and memory. We ask the buyers the same thing. We take them through the journey. And it's if you put yourself in your the buyer's shoes, the process that we go through with humans today is ungodly. So this is a new way and a new world to have unlimited memory recall capacity limits, can talk to any industry or vertical. Like, for example, if you're talking to, like, a Cisco or a Databricks that sell for every industry

05:07>> and every vertical and anyone who needs data, for them to staff sales engineers and solutions engineers that understand the nuances of every vertical and every industry they sell to is virtually impossible. But with AI, it has no capacity limits. So she can actually solution sell in a way that humans could never in the past.

Pricing: Flat Annual Contracts at Human Headcount Cost

Nathan Latka

05:23This makes sense. How are you pricing this thing? What's the average customer paying per month today?

Amanda Kahlow

05:27>> They it's an annual contract or a multiyear contract commitments that we have from most of our customers right now. Nothing surprised like it's a flat subscription. We do have some fair use cap, but I'm not in the world of metering the whole pricing model around AI is very difficult to get right. And my goal

05:42>> is So you don't price just to clear, you don't price it.

Nathan Latka

05:44If I have you build one role for me on one license, am I gonna pay you $10 a year on average, or what's the general cost?

Amanda Kahlow

05:50>> It's the cost of a human, so it's 6 figures.

Nathan Latka

05:52It's like a 100 k. Like a 100 k for one. Okay. At least that. She if the agent you build for me handles 10 calls versus handles 10,000 calls, you're saying there's no variability pricing there?

Amanda Kahlow

06:01>> There is a variability. We cat we price based on the size of your business, and then we give you then we have a very good understanding of how much we think it's you're going to consume. So we're doing that on the back end, but we're not metering it. We were. So there are a lot of customers of ours that are on a metered pricing system, but we were moving and we're shifting over to a world that

06:18>> just makes it easier to know exactly what you're gonna pay for and the outcome that she's gonna produce and what that looks like.

Nathan Latka

06:23Yeah. I would imagine, like, my hesitancy to signing up to something like this is, okay. If I if I release her on my website and she has a thousand conversations and I was like, oh my gosh. I thought she's only gonna have five. And now I owe Amanda, like, a million dollars when I thought it was gonna be, like, a 100 k. That makes it really hard for me to predict, like, my budgets for with my

Amanda Kahlow

06:38>> CFO.

Nathan Latka

06:39Is that did you experience that firsthand? Is that what happened?

Amanda Kahlow

06:40>> No. We we actually set you would buy a bucket of conversations. So let's say you we would estimate, okay, you're gonna have a thousand or 2,000 conversations a month. So let's call that 12,000 or 24,000 conversations a year, and I would sell you a bucket of those conversations. And now what we're moving towards is we still have that concept, but I'm basically giving you exponential what we think you're gonna do. Like, if you have 10,000 visitors

07:01>> to your site, I think I get 20 to 40% will talk to the superhuman. If you got all a 100%, I'm not going to charge you more. So we're really looking at this of like, we wanna be in partnership. We don't want to prohibit you and slow you down from using the superhuman. We don't want you to put her in a corner. We want to give her as much exposure, he or or she or they, whatever

07:19>> pronoun you wanna give your superhuman, as much exposure as possible to drive as much value in your business as possible. So we're just trying to align back to the values of our customers. And so it's kinda taking that away in a way that says, alright. I'm gonna five x. I can't go to 20 x or a 100 x because then I'll be out of business. But I'm gonna go to five x what we think you're going

07:36>> to use.

Nathan Latka

07:37Guys, remember, I am not just a YouTuber. I'm investing into my third fund. We've deployed $250,000,000 into 550 software companies so far, again, at founderpath.com. If you're interested in capital, I would love to cut you a check because I know you're investing in your education. You watch my show. So sign up at founderpath.com and when you get the onboarding email, I reply and I see all those. Just reply and say Nathan, I found you through YouTube

08:00and I'll make sure to prioritize you. I would love to cut you a check. Check out founderpath.com. And so okay. So fair to say though average customer today is paying somewhere between 100 k and 200 k per year for, you know, one or two agents handling some bucket of conversations?

Amanda Kahlow

08:12>> Somewhere 100, yeah, $3,400 k. Yep.

Nathan Latka

08:14Okay. You have customers today already. I mean, you've already gone. You have customer I mean, you just launched from what I can tell, you already customers paying 400 k per year.

Amanda Kahlow

08:20>> Yes. That's incredible. We have had some remarkable in fact, I just did a chart for my team yesterday where I was looking at all the go to market SaaS companies and AI companies, you know, even looking at like Clay and Gong and my former company, Sixth Sense. I was the Founder and former CEO of Sixth Sense. I look at the trajectory of the first five years of when they were in business. And our growth curve is

08:39>> like straight up compared to anything we've ever seen in go to market.

Nathan Latka

08:42Well, let push you

Amanda Kahlow

08:43>> on It's pretty wild.

Nathan Latka

08:44Since you open the bucket, can you share how many months from launch did it take you to break a million bucks of contracted revenue?

Revenue Milestones and 211% Net Dollar Retention

Amanda Kahlow

08:49>> We broke a million from when we went out selling within probably three months.

Nathan Latka

08:53That's wild. Yeah. Can I ask you what you're doing today or a range?

Amanda Kahlow

08:56>> You can't. Let's just say we raised very soon after we've been in market for eighteen months. So we've, you know, we've come up on a full year of renewal cycles. We had a 211% NDR, which is amazing. So these aren't experimental budget. Almost every customer went within ninety days of going live adds a second superhuman. So we have actually more opportunities when you were talking about those higher customers within our customer base than net new. I

09:20>> think a lot of net new are afraid. They're like, wait. Can this do this? Is it gonna hallucinate? Are we sure this can represent our brand and our product? And this is how we wanna go go to market. But it's absolutely wild when they see the results, and they see that this works. And I can tell you eighteen months of being live, I have not had one single customer tell me, touch wood, that this doesn't happen,

09:37>> that the superhuman has hallucinated in a way that has negatively impacted their business. The only time we've ever heard somebody say that it's said something they didn't want it to say is because they gave us content that was outdated. And so I was like, they point to it and like, wait, we don't do that anymore. I was like, well, let's go look at what you gave us. Then we cite back to the source and like like,

09:53>> oh, shit. Yeah. We used to say that. Okay. So she wasn't hallucinating. She was actually using the content.

Nathan Latka

09:57Using your trained data, which was old and outdated. Interesting.

Amanda Kahlow

10:01>> Which is like the point of like humans today. Everybody's like, oh, everybody needs a human. They trust humans. I actually think we're about to cross the chasm where people trust AI more than humans because we have the ability to put the AI on really tight guardrails. And if you do this right, and once society actually moves to that point, they're going to demand to talk to something like a superhuman or an agent over a human because

10:21>> humans hallucinate nefariously. Let's be honest. Sales reps do it to get the deal done. Right?

Nathan Latka

10:25Yeah. Yeah. And sales and sales reps have emotions and robots don't. I mean, kinds of things.

Amanda Kahlow

10:29>> Well, robots can, and they're starting to we're starting to, like, read the tone of the voice. And when you say no, you mean yes. Like, oh, yeah. Yeah. I'm gonna buy from you. That actually Yeah. That's funny. Right?

Nathan Latka

10:38I love that example. Yeah. Yeah. If I can't tell you down on a revenue today, are you open to showing a percent like a growth rate over the past twelve months? Are we talking like 500% year over year growth or a 100% year over year growth or where are you generally?

Amanda Kahlow

10:48>> 600%.

Nathan Latka

10:49600. Okay. That's great. That's amazing. Now I can kinda tell you down because you told me you broke a million three months in and you're eighteen months ago. So like

Amanda Kahlow

10:56>> I am trying to get to my numbers. We're doing well. Yeah.

Nathan Latka

10:58If you're at 600% growth and we know you're north of a million eighteen months or sixteen months ago, you're doing north of 6,000,000. I won't make you uncomfortable, but that's point being it's incredible growth. So let me go back to the backstory now that we know where you're today and what you're selling. I mean, look, my first thing here wondering, I'm going, okay. She was the CEO at a very successful, I mean, venture backed, right, at

The CEO Transition from 6sense

Nathan Latka

11:166¢. You then went out and I think you're launching here with like a massive raise versus I'm thinking if she really believes in this, why not use her own money and just fund this herself? So two questions there. Did you get really rich at 6¢, and why not self fund now?

Amanda Kahlow

11:29>> Did I get really rich at 6¢? I think the story that I share openly is, yes, I left at a time when we were racing another round. It actually just happened to be that way. It wasn't like when I was leaving, we were timing it and planning it. I took five years off, so you can do the math. It was fine. Didn't plan on coming back to work. I always said I was done, and I was

11:46>> on the bench, and I was having kids, and I was happy. Played a lot of golf. Realized that being a mom is the single hardest job in the world. So I decided to outsource that, come back to work. And did I sell fund? I mean, maybe I put money in, maybe I didn't. I don't really share that. I don't think it's

Nathan Latka

11:59Fair enough. I will push you on that a bit though. You have a very unique position because you've been through it three times now. There's a lot of founders listening to you that are much younger than you or I. I mean, when I first launched my SaaS company, I didn't know what the options were. I thought the signal of success was raise VC. And, like, if you raise VC, everything was gonna be good. But you and

12:14I both know, we have friends that raised a lot of VC and on paper it looks successful, but they made like nothing for a variety of reasons. So I don't wanna make you obviously talk about your personal net worth and stuff like that. But your context from what I understand was you basically built the thing and you left around the series C when the valuation was around $380,000,000 in January 2020. The company then after that did

12:32a series d at a 2.1 and a series e at a 5,200,000,000 valuation. Without talking about what you personally made from those, can you just for anyone else that's in your same shoes, leaving a company that's raised, you know, 100,000,000 of VC, passing off somebody else. Do you just hold on to equity and then sell it slowly in secondaries? Again, for the market, not what you did, generally. How would someone like you get liquidity?

Amanda Kahlow

12:51>> Yeah. I mean, I think you always look at things look. I am somebody this is me personally. I am somebody who wants to be in control of my own destiny. And so the minute I handed the reins away, I I lost control. Right? Like and that was a conscious choice. It was the best thing for the company. It was the best thing for myself. I put you know, you could call it ten years at it because

13:07>> I was building the product of 6¢ before we actually raised venture prod venture funding. So I have been at it for a very long time. And so when that control left my hands, for me, it was a time to have some liquidity. I didn't sell the entire thing, but I you know, my entire share, but I sold enough to take to take time off. And, you know, if I never wanted to, I didn't I don't have

13:26>> to go back to So yeah. And I yes. Of course. When there's next rounds of funding, we all like I I tell some of my friends who are c level operators at some of the most successful AI companies today. Actually, I have a really good friend down the street. And I'm like, why have you not taken money off? Like, you guys are crushing it right now. You never know what the world we all think that like

Taking Liquidity as a Founder

Amanda Kahlow

13:44>> it's going to keep going in that direction. But absolutely when the opportunity arises, take some off and then continue to roll the dice and have some and I still have a considerable amount of equity in 6¢. But I took the risk off the table. And, you know, it looked like a good decision now.

Nathan Latka

13:59Yeah. I if I just summarize what you just said, it would be founders listening. You know, you can raise cash and also give up control, but don't do both without taking some personal cash. In other words, don't give up control and take a bunch of cash with no secondary. If you're gonna give up control, take a first bite at the apple kind of thing. Is that a good summary?

Amanda Kahlow

14:15>> Yeah. I mean, for me, when I lost when I was, like, not in control anymore, it's like, great. I will let this ride, but I'm taking a bite or two. And when you can, you know, everyone should and it shouldn't be shamed when you do. Right? Like, I've had some incredible opportunities already at 1mind. And it's important that, you know, I look out for my family and I look out everybody is looking out for at the

14:34>> same time, but I'm also looking out for the employees. And the decisions I'm making today because I've had that good fortune in the past are very different than the decisions I made when I was at Sixth Sense. So I genuinely care about making sure my entire team is gonna see this as a home run for their career and for their families.

Nathan Latka

14:49And How big is your team today? How many

Team Size and Engineering Headcount

Amanda Kahlow

14:51>> 72, I believe.

Nathan Latka

14:5272 p your website is so simple. I know 40,000,000 is a headline. You're coming on the show, but, like, I wouldn't feel that there were 72 people here, especially with you. I imagine using your own AI bot to sell your own product.

Mindy Sourcing 78% of Pipeline

Amanda Kahlow

15:02>> All over. So it's it's amazing. We 78% of our pipeline has been sourced and created via Mindy, our superhuman. She's putting on 8 figures a quarter, if not more, in qualified pipeline. It's wild. She is having on average, I think it's fifteen minute conversations up to, like, for example, we just sold a deal with Alteryx as a customer, and the CRO just posted about their superhuman going live. And when he first heard of us, he went

15:27>> and talked to Mindy. I think it was ninety minutes when we calculated how long he talked to her. Completely went through the whole solutioning, scoping, all the possible use cases, got a demo from Mindy. And my first call with him, it was he and I because earlier in our sales cycle, in our days when I was taking the sales calls, I literally I was like a notetaker. I was like, I did not ask any questions. I

15:45>> did not do any selling. It was like, Amanda, you know when to just shut up and listen because he's got ideas for what he wants to do with this. And then we went into, you know, procurement process, which always takes longer for an enterprise deal. So, like, the deal cycle was a little bit longer, but getting to vendor of choice and a yes was not that long because Mindy did all the work for us. She's also

16:02>> starting to onboard some of our customers. We have her in our customer success life cycle. We have her as actually our sales engineer. We have one sales engineer right now. And I literally last week told him, you know, your job is gone, and you now need to maintain the brain of your superhuman. So sales engineer or the superhuman sales engineer will join the calls. Now we're calling him Nigel. So Nigel will be on the calls. So

16:23>> Mindy will be our inbound. Nigel will be on the calls as our solution sales engineer, and his job now has transformed into maintaining the brain so that Nigel can be on every call, not just the call that's three d when you're ready for a solutions engineer, but on the first call to answer all the technical questions right there on day But, yeah, we are eating our own dog food. And so a lot of our headcount is

16:42>> on our engineering team. They're all very AI forward. So I believe in this How

Nathan Latka

16:46many engineers?

Amanda Kahlow

16:47>> 40 some engineers right now.

Nathan Latka

16:48Okay. Wow. Yeah.

Amanda Kahlow

16:49>> My head of engineer my CTO was head of engineering at Rippling prior, so quite a few that came over from there. He is not doing bad when it comes to recruiting. Oh my God. I've seen good So things and this one's

Replacing the Live Sales Engineer with Nigel

Nathan Latka

17:03what is your recommend, I mean predict the future of sort of AI driven sales. Right? You because you actually have if you guys look at the screenshot here, there's actually a couple of things happening here. HubSpot, I get the sense they're like, okay. We're willing to test this, but we don't wanna in any way mislead our users. We're gonna say it's powered by AI. Then others like Adam down here at Owner, it's literally it's basically him.

17:20If you didn't know that this was AI, you'd think, well, maybe this actually is actually sort of Adam. I mean, Amanda, do you think we're working to a world where me and you are actually created and it's okay that users are talking to a digital version of us even though it's not really us? I mean, where where do those lines blur over time, you think?

Amanda Kahlow

17:35>> Yeah, we're not in the business of cloning, but we do. So we cloned AI Adam because he has a brand, right? So he has like another one is Jack Jocco from Winning by Design, if you know him, but he has a very strong personal brand. And so he decided to clone himself as well. So we will clone, you know, if it makes sense for the brand of the for our customer. Most of actually what an interesting

17:54>> one is Alteryx is they took the founding founder's wife, and then they made an altered version of her. So it's a likeness of her, which I thought was great. It was like a nod and a head nod to her without actually cloning her per se. So the goal is not Do

Nathan Latka

18:08the clones convert more? I mean, that's the ultimate thing. Is Adam the owner clone convert higher than Fiona, you know, Fiona's Fiona version? Basically?

Virality and the Powered By Growth Tactic

Amanda Kahlow

18:16>> No, I think really, it's all about the job that's going to be done by the superhuman and where you put them in the process and the ability to meet the buyer and have that highly relevant contextual conversation and taking them down a path of at the same time, I'm trying to sell to you. And at the same time, I'm trying to upsell and give you the demo. But I'm also here to answer your questions and meet

18:33>> your needs. I think it's really more of the conversation design and the art. There's a combination of art and science here. I truly don't believe we have some competitors and ankle biters trying to do what we do. And every time I see them, I'm like, ugh. But then you go talk to their their agents, and I call them agents because we have superhuman trademark. But we go talk to their agents, and they're not even close. You

18:50>> know? It's, like, barely answering questions. It's not natural. They're not going down. They're not having multi goal. They can't give a live demo. They may show a few slides because they threw three slides in there, but they don't have 10,000 case studies like Alteryx has in their brain. They don't have multiple agents working behind the scenes because what's really happening is you're building, like, a stack of superhumans, if you will, and multiple brains that are all

19:10>> working simultaneously together to keep the latency, keep the cost, and keep the accuracy a 100%. So you're kinda you're always like, we're dialing. We gotta make sure we don't throw the cost through the roof. She's gotta respond right away. Otherwise, people think it's not natural. And she's gotta have highly relevant information and allow the buyer to control the experience, but also go for the So Mhmm. There's a lot going on there to make that work and

19:32>> make that work well.

Nathan Latka

19:33Mhmm. How are you going to market? I mean, I guess you you I think on your website, you said you have 45 customers today, something like that, 45 logos?

Amanda Kahlow

19:39>> We have over 60 now.

Nathan Latka

19:40But Over So I mean, is this a high outbound play? I mean, domain rating, for example, on Ahrefs, there's very little organic inbound traffic, but it sounds like that doesn't matter. I mean, you're running an outbound playbook.

Amanda Kahlow

19:50>> We don't do any outbound. Actually, everything is inbound. I don't know why that. Oh. I don't know where that rating is coming from, but I would say all the inbound that's coming to us is highly qualified. Yeah. I don't know that I can't see the number.

Nathan Latka

20:00More than seven you're getting more than 17. Is that your website is short of 1mind?

Amanda Kahlow

20:04>> Way more. Yeah. Way more.

Nathan Latka

20:05We thousands of conversations.

Amanda Kahlow

20:07>> Our superhuman Mindy is having thousands conversations a week.

Nathan Latka

20:10So what's the ratio of someone's listening to this going in? Should I add this to my website? I get 10,000 hits per month. Right? What do what would you tell them? Should you say expect that 20% of of random cold hits to your website will engage with Mindy? What do you think the hit rate is?

Amanda Kahlow

20:21>> Yeah. I mean, think about it. You most most websites have some kind of chatbot on it today. Like, what are you getting in that chatbot today? You're probably getting maybe two to 5%. You can at least double, if not five x, what you're getting off your traditional chatbot, with a superhuman. And our goal isn't just to be in the real estate of the chatbot. We live our we eat our own dog food or drink our own

20:39>> champagne and the fact that Mindy is, like, front and center on the website. Right? Like, she is all you that's all you get. However, our customers have it as a chatbot. They have it as an embedded experience, like, as a banner on the homepage. We have some customers who have it in the top navigation bar, like, talk to our superhuman. So we have it embedded in outbound campaigns. Let me send you a campaign and have a

20:58>> highly dynamic personalized conversation with that user and offer it instant versus booking a meeting or downloading a white paper. Right? So she lives all over the place. She lives on LinkedIn profiles, etcetera. Yep.

Nathan Latka

21:08There's a real life example here. Right? So this is powered by Amanda's company, One mind here. This is winning by design. So it's one way to install it. But you said you just told us a bunch of different ways people are using it.

Amanda Kahlow

21:17>> Go to omnilogistics.com. So here you can see top nav, it says Julie, That's their superhuman. There she is at the bottom of the page. If you scroll down, there she is as well. So she is all over there, and they have incredibly high conversion rates as a result of it and deep engagement.

Nathan Latka

21:31They let you keep the logo there. A little virality built in.

Amanda Kahlow

21:34>> Well, of course. Unless somebody tells us to take it down. I don't think they mind. It's a partnership.

Nathan Latka

21:38Oh, so is this an iframe? You control this?

Amanda Kahlow

21:40>> Yes. We control this.

Nathan Latka

21:41Yeah. Oh, interesting. So you have a bunch of I oh, really? That's really compelling. So you could push a software update and immediately update all of your customers'websites at once without them having to reinstall new JavaScript.

Amanda Kahlow

21:49>> Oh my god. A 100%. Yeah. So super And we're constantly it may be because, you know, your question earlier is what models, what faces, what things are you using. We're constantly evolving. So today, we might be using OpenAI. Tomorrow, we might be using Gemini, and, like, it's a combination. So we might be using smaller models for, like, the answering high or what's the weather like. And then we use, like, deeper models and more reasoning models, like,

22:08>> for the, you know, more complex questions. And then when she needs to give a live demo, it's a whole another set. So all of these things are working together, and we're constantly optimizing and trying to stay up on all the latest. I mean, the one of the

Nathan Latka

22:17hardest all those credits you include all those credits in your cost of goods sold?

Amanda Kahlow

22:19>> Yes.

Nathan Latka

22:20Can I ask, I mean, what was your cost of goods sold last month on credits? Are we talking like a million dollar a month kind of bill, or are you, like, tool calling to try and, like, keep that, I mean, obviously, as low as possible?

Amanda Kahlow

22:28>> Doing a lot of tool calling to keep that down. Yeah. Yeah. So it's it's not as bad as you think it is. I will tell

Nathan Latka

22:33you it's like build SaaS margins in this world?

Maintaining 80% SaaS Margins with LLM Costs

Amanda Kahlow

22:35>> Can you keep your margins at like 90%?

22:37>> A 100%. We're yes. Yes. Okay. We have found a way in the slot of caching. Like, there's a lot of multiple things that we can do keep this down. I'm not trying to support like, I'm not going after the support use case, which is where you see most of the AI agent tech, you know, tools in this world, the Decagons and the Sierras of the world. Yep. They're solving the problem of, you know, solving support cases

22:56>> and tickets. That is a very low margin business, right? So like, you can't have a million conversations and have it cost a lot because there's not a big upside to that. If I'm closing a million dollar deal for you, and I'm moving pipeline through and revenue through, like, the justification, if this is the equivalent of, you know, going back to HubSpot 89 SDRs for the cost of one, the ROI is there in spades on the efficiency

23:17>> numbers, let alone the impact on revenue, which was an increase of 25% on their SMB business. So it's easy to justify what we're spending here. And we have very we have a very healthy business.

Nathan Latka

23:27You guys are watching this. You could it's like she's done it before. Right? It's like she's done it before. So this is great. Amanda, as we wrap up here, you just you know, 30,000,000 series a closed. What was the value?

Series A and Closing Thoughts

Amanda Kahlow

23:37>> Yeah, I'm not gonna share that either.

Nathan Latka

23:39For AI founders listening that maybe have a million, 2,000,000, they're watching, what is the market right now generally trading at for, you know, AI companies raising a series a with a couple million of ARR?

Amanda Kahlow

23:48>> I don't really pay attention to other people. I am so laser focused on myself. I know you try to get you got at my, like, where you think my revenue is, but I'm

Nathan Latka

23:55not gonna say that even though Now I can't ask anything else.

Amanda Kahlow

23:58>> 600 x off of whatever point in time. So, like, maybe you were close.

Nathan Latka

24:02Maybe you're I asked very specifically.

Amanda Kahlow

24:04>> I I said no. I'm not gonna say you weren't

Nathan Latka

24:07You're funny.

Amanda Kahlow

24:08>> Love doing really well. You might have been under.

Nathan Latka

24:09Oh, yeah. Okay. Fair enough. Look. I'm obviously rooting for you. It's a very cool space. If people wanna follow on Amanda with your story, where can they find you online?

Amanda Kahlow

24:15>> LinkedIn slash Amanda Kahlow.

Nathan Latka

24:17Guys, there you have it. A ton of success at her first two companies. You might've heard of them at, at 6sens. Now she's building 1mind. She's scaling now with 60 customers like HubSpot, like owner.com with their basically, they're like AI agents, but superpower. There's a real face. They join Zoom calls. They talk like a human. And you know what? They qualify and sell like humans. That's why the ROI makes sense. She's got individual customers now already

24:39paying just eighteen months after launch, dollars 400,000. Her model is a licensed fee per role model. So per Mindy or per Fiona, per the Nathan that you launch on your website. Took them three months to break a million bucks of contracted revenue, and all she said was over the past twelve months, you know, a 600% growth rate. I'll let you take that or leave it however you want. Team of 72 people, 40 engineers, watch out for

24:58Amanda. Amanda, thanks for taking us to the top.

Amanda Kahlow

24:59>> This was great. Super fun. Nice to meet you, Nathan.

Nathan Latka

25:02You won't believe this CEO's revenue. Click here to watch the next episode right now.