Marcel Pirlich

CEO at Adspert


Marcel Pirlich, our current CEO, laid the foundations for what would later become Adspert in 1998. While working with a company focused on currency and derivative trading, Marcel discovered his passion for automating processes through self-learning algorithms. Over the years, banks and asset managers have confronted various challenges such as analyzing vast quantities of data, building correlations, and using the gathered information to create reliable projections. In response to these challenges, the 70s brought about a massive technical upgrade in the form of specialized statistical systems. Specialized systems delivered faster, more precise forecasts which led to an increased success rate and gave companies an edge over their competition.